MSc Economics and Finance
The MSc Economics and Finance program at the University of Brighton is designed to prov...
BSc(Hons) Marketing Management with Placement Year
Brighton: Moulsecoomb
INTAKE: September
Program Overview
The BSc(Hons) Marketing Management with Placement Year program at the University of Brighton is designed to provide students with a comprehensive understanding of marketing principles and practices, preparing them for successful careers in various industries. This four-year undergraduate degree combines academic learning with practical experience through a year-long industry placement, enhancing students' employability and professional development. The program covers essential topics in marketing, including consumer behavior, market research, digital marketing strategies, branding, advertising, and sales management. Students gain practical skills in data analysis, campaign planning, and strategic marketing management, preparing them to address real-world marketing challenges.
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Comprehensive Curriculum: The curriculum is carefully crafted to cover fundamental marketing concepts and emerging trends in the field. Students explore topics such as market segmentation, marketing communications, social media marketing, and international marketing strategies.
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Industry-Relevant Skills: Through practical projects and case studies, students develop hands-on skills in market research, data analysis, marketing planning, and campaign execution. They learn to use industry-standard tools and software to analyze market trends and consumer behavior.
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Professional Placement Year: One of the program's highlights is the year-long industry placement, where students apply their learning in a real business environment. This placement allows students to gain valuable work experience, build professional networks, and develop transferable skills.
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Personal and Professional Development: The program emphasizes personal and professional development, preparing students for leadership roles in marketing. They learn effective communication, teamwork, and problem-solving skills essential for success in the workplace.
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Employability Focus: The program has a strong focus on employability, with dedicated support for students to secure placement opportunities and develop career readiness. The placement year enhances students' CVs and provides a competitive edge in the job market.
Location
Brighton: Moulsecoomb
Score
IELTS: 6
Tuition Fee
£ 13842
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at the University of Brighton are required to have completed their secondary education with a minimum of 60% or above in their respective country's grading system.
English Language Proficiency:
- IELTS: A minimum overall score of 6, with no individual component score below 5.5.
- TOEFL: A minimum overall score of 72, with a minimum score of 10 in each component.
- PTE: A minimum overall score of 56, with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Scholarships for International Students at the University of Brighton.
Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international undergraduate and postgraduate students who demonstrate exceptional academic performance. These scholarships provide a significant reduction in tuition fees and are awarded based on academic merit.
International Scholarships: The University of Brighton offers a range of scholarships specifically designed for international students. These scholarships are available for both undergraduate and postgraduate programs and provide financial support towards tuition fees. Eligibility criteria may vary, but they generally consider academic achievement, personal achievements, and contributions to the community.
Santander Scholarships: In collaboration with Santander Universities, the University of Brighton offers scholarships to international students. These scholarships aim to support students in pursuing their academic goals and provide financial assistance to cover tuition fees or living expenses.
Alumni Scholarships: The University of Brighton offers scholarships exclusively for international students who have previously completed a degree program at the university. These scholarships aim to encourage alumni to continue their education and contribute to their professional development.
Country-specific Scholarships: The University of Brighton may offer scholarships specific to certain countries or regions. These scholarships are designed to attract talented students from specific geographic areas and provide them with financial support to pursue their studies at the university.
It is important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.
The BSc(Hons) Marketing Management with Placement Year program equips graduates with the skills and experience necessary to pursue diverse and rewarding career opportunities in the field of marketing. The combination of academic learning and practical experience gained through the placement year prepares students for entry-level positions and future leadership roles in various industries.
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Marketing Executive/Assistant: Graduates can start their careers as marketing executives or assistants, supporting marketing campaigns, conducting market research, and managing digital marketing activities. They work closely with marketing managers to implement strategies and analyze campaign performance.
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Digital Marketing Specialist: With expertise in digital marketing strategies and tools gained during the program, graduates can pursue roles as digital marketing specialists. They focus on online marketing channels, including social media, SEO, content marketing, email marketing, and PPC advertising.
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Market Research Analyst: Careers in market research involve analyzing consumer behavior, market trends, and competitor strategies. Graduates can work as market research analysts, collecting and interpreting data to guide marketing decisions and strategy development.
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Brand Manager: Brand managers oversee the development and promotion of brands, ensuring consistency and effectiveness across marketing campaigns. They collaborate with advertising agencies, manage brand positioning, and monitor brand performance.
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Advertising Account Executive: Graduates can explore roles as advertising account executives, working for advertising agencies or marketing firms. They liaise with clients, coordinate advertising campaigns, and ensure that campaigns meet client objectives and budgets.
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Sales and Business Development: Some graduates pursue roles in sales and business development, leveraging their marketing skills to drive sales and expand customer bases. They may work in industries such as retail, hospitality, technology, or healthcare.
