MSc Economics and Finance
The MSc Economics and Finance program at the University of Brighton is designed to prov...
BSc(Hons) Marketing Management
Brighton: Moulsecoomb
INTAKE: September
Program Overview
The BSc(Hons) Marketing Management program at the University of Brighton provides students with a comprehensive understanding of marketing principles, strategies, and techniques essential for success in today's competitive business landscape. This dynamic course combines theoretical knowledge with practical skills, preparing students for exciting careers in marketing and related fields. The BSc(Hons) Marketing Management program is designed to develop students' expertise in marketing strategy, consumer behavior, market research, digital marketing, and brand management. Students gain practical experience through industry placements and real-world projects, equipping them with the skills demanded by employers in the global marketplace.The BSc(Hons) Marketing Management program emphasizes experiential learning, industry engagement, and practical application of marketing concepts. Graduates are equipped with a versatile skill set to pursue careers in marketing, advertising, brand management, digital marketing, market research, sales, and business development across various sectors.
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Core Marketing Concepts: The program covers fundamental marketing concepts, including market analysis, segmentation, targeting, positioning, and the marketing mix (product, price, place, promotion). Students learn how to develop effective marketing strategies to meet business objectives.
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Digital Marketing Skills: Emphasis is placed on digital marketing techniques and tools, enabling students to navigate the digital landscape. They learn about social media marketing, search engine optimization (SEO), content marketing, email marketing, and data analytics.
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Consumer Behavior Insights: The course delves into consumer behavior theories and their application in marketing campaigns. Students learn how to interpret consumer insights and preferences to develop impactful marketing strategies.
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Market Research Techniques: Students gain practical experience in conducting market research, including quantitative and qualitative methods. They learn how to gather and analyze data to make informed marketing decisions and adapt strategies based on market trends.
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Business and Management Skills: Alongside marketing expertise, students develop broader business acumen and management skills. They study topics such as business ethics, project management, financial analysis, and entrepreneurship, preparing them for leadership roles in marketing and beyond.
Location
Brighton: Moulsecoomb
Score
IELTS: 6
Tuition Fee
£ 13842
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at the University of Brighton are required to have completed their secondary education with a minimum of 60% or above in their respective country's grading system.
English Language Proficiency:
- IELTS: A minimum overall score of 6, with no individual component score below 5.5.
- TOEFL: A minimum overall score of 72, with a minimum score of 10 in each component.
- PTE: A minimum overall score of 56, with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Scholarships for International Students at the University of Brighton.
Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international undergraduate and postgraduate students who demonstrate exceptional academic performance. These scholarships provide a significant reduction in tuition fees and are awarded based on academic merit.
International Scholarships: The University of Brighton offers a range of scholarships specifically designed for international students. These scholarships are available for both undergraduate and postgraduate programs and provide financial support towards tuition fees. Eligibility criteria may vary, but they generally consider academic achievement, personal achievements, and contributions to the community.
Santander Scholarships: In collaboration with Santander Universities, the University of Brighton offers scholarships to international students. These scholarships aim to support students in pursuing their academic goals and provide financial assistance to cover tuition fees or living expenses.
Alumni Scholarships: The University of Brighton offers scholarships exclusively for international students who have previously completed a degree program at the university. These scholarships aim to encourage alumni to continue their education and contribute to their professional development.
Country-specific Scholarships: The University of Brighton may offer scholarships specific to certain countries or regions. These scholarships are designed to attract talented students from specific geographic areas and provide them with financial support to pursue their studies at the university.
It is important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.
The BSc(Hons) Marketing Management program equips graduates with a diverse skill set and industry-relevant knowledge, opening doors to a wide range of exciting career opportunities in marketing, advertising, sales, brand management, digital marketing, market research, and business development.
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Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing strategic marketing plans to promote products or services. They oversee market research, branding, advertising campaigns, and customer engagement strategies.
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Digital Marketing Specialist: With expertise in digital marketing techniques, graduates can work as digital marketing specialists, focusing on social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and analytics to enhance online presence and drive customer engagement.
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Brand Manager: Brand managers are responsible for managing and enhancing the reputation and visibility of a brand. Graduates in marketing management can excel in this role by developing brand strategies, conducting market research, and executing marketing campaigns to strengthen brand positioning.
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Market Research Analyst: Graduates can work as market research analysts, gathering and analyzing data to assess market trends, consumer preferences, and competitive landscapes. They provide insights to support strategic decision-making and marketing initiatives.
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Advertising Account Executive: In advertising agencies, graduates can work as account executives, collaborating with clients to develop advertising campaigns that resonate with target audiences. They oversee campaign execution, budget management, and client relationships.
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Sales Manager: Marketing management graduates can pursue sales management roles, leading sales teams and developing sales strategies to achieve revenue targets. They analyze market trends, identify opportunities, and build relationships with clients.
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Digital Marketing Consultant: Graduates can work as consultants, advising businesses on digital marketing strategies and helping them leverage online platforms to drive growth and customer engagement.
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Market Development Manager: Graduates can specialize in market development, identifying new market opportunities and devising strategies to enter and expand in untapped markets.
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Business Development Executive: With strong business acumen, graduates can pursue business development roles, focusing on identifying and securing new business opportunities and partnerships.
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Entrepreneurship: Some graduates may choose to start their own businesses or ventures, leveraging their marketing expertise to launch and grow successful enterprises.
