MBA Master of Business Administration
The MBA program at the University of Sheffield offers a comprehensive curriculum design...
MSc International Management and Marketing
Western Bank-The University of Sheffield
INTAKE: September
Program Overview
The MSc International Management and Marketing program at the University of Sheffield offers students a comprehensive understanding of global business strategies, combining management principles with marketing expertise. It is designed to equip graduates with the skills required to navigate the complexities of international markets, enhance strategic decision-making abilities, and develop leadership qualities in an interconnected world. This program is ideal for those who aspire to pursue managerial roles within multinational corporations or marketing agencies. With a blend of academic rigor and practical experience, the course fosters a deep understanding of global consumer behavior and effective marketing strategies.
Curriculum: The curriculum of the MSc International Management and Marketing is a perfect blend of theoretical learning and practical application. Students study core modules such as International Marketing Strategy, Strategic Management, Consumer Behavior, Global Marketing, and Digital Marketing. The course also integrates modules focused on business ethics, research methods, and leadership, preparing students for the challenges they may face in international business environments. Throughout the program, students are encouraged to explore case studies, undertake market analysis, and develop a critical understanding of contemporary marketing trends and practices.
Research Focus: Research at the University of Sheffield is highly regarded, particularly in the field of international business and marketing. The university encourages students to engage in research projects that explore global market dynamics, consumer trends, and international business strategies. Students are encouraged to critically assess and apply theories to real-world problems, making use of Sheffield’s state-of-the-art research facilities. The program’s emphasis on research ensures that students are well-prepared to contribute to academic knowledge, corporate innovation, and global marketing practices.
Industry Engagement: The MSc International Management and Marketing program fosters strong industry connections, offering students valuable opportunities for networking and practical exposure. The university’s partnerships with leading companies provide opportunities for internships, consultancy projects, and guest lectures from industry professionals. Students are encouraged to apply classroom knowledge to real-world situations, which enhances their employability and allows them to build a professional network. The program’s close ties with industry also facilitate access to job opportunities within top marketing and management firms across the globe.
Global Perspective: With a diverse student body and a curriculum that emphasizes international market analysis and cross-cultural management, the program offers a global perspective on business and marketing practices. The University of Sheffield’s international partnerships provide students with opportunities to study abroad and interact with global business leaders. This international exposure enables students to gain a deeper understanding of the challenges and opportunities presented by global markets and prepares them for careers in international management and marketing.
Location
Western Bank-The University of Sheffield
Score
IELTS: 6.5
Tuition Fee
£ 31000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 60%-70% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.
- TOEFL: A minimum overall score of 88, with at least 19 in Listening, 20 in Reading, 22 in Speaking, and 19 in Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 56.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Postgraduate students may be eligible for the following scholarships:
Postgraduate Taught Merit Scholarship: This scholarship is available to UK, EU, and international students who have a conditional or unconditional offer to study a full-time or part-time postgraduate taught course at the University of Sheffield. The scholarship is worth 50% of the tuition fee for each year of study.
International Merit Postgraduate Taught Scholarship: This scholarship is available to international students who have a conditional or unconditional offer to study a full-time postgraduate taught course at the University of Sheffield. The scholarship is worth 50% of the tuition fee for each year of study.
Commonwealth Shared Scholarship Scheme: This scholarship is available to students from eligible developing Commonwealth countries who have a conditional or unconditional offer to study a full-time postgraduate taught course at the University of Sheffield. The scholarship covers the full tuition fee, airfare to and from the UK, and a monthly stipend.
The MSc International Management and Marketing program at the University of Sheffield equips graduates with the knowledge and skills needed to pursue a variety of rewarding careers in the global business world. By combining core management principles with advanced marketing strategies, this program prepares students for leadership roles across numerous industries. With a focus on real-world application, research, and industry engagement, graduates are well-positioned to enter the workforce with a competitive edge.
International Marketing Manager: Graduates can pursue careers as International Marketing Managers, where they develop and implement marketing strategies tailored to diverse global markets. These professionals analyze market trends, identify growth opportunities, and work to enhance brand recognition and customer engagement across borders. Their role is crucial for businesses aiming to expand their reach in international markets.
Brand Manager: As a Brand Manager, you will oversee the development and marketing of a company’s products or services. You will be responsible for creating brand strategies, conducting market research, and ensuring that the company’s branding resonates with consumers in different regions. Your understanding of international consumer behavior will be key in shaping effective brand campaigns that have global appeal.
Digital Marketing Specialist: Digital marketing is a rapidly growing field, and graduates of the MSc International Management and Marketing program are well-prepared for roles in digital marketing. Digital Marketing Specialists are responsible for creating online marketing campaigns, managing social media channels, and optimizing digital content for global audiences. This career option is ideal for those interested in combining marketing with technology and data analysis.
Global Business Development Manager: A Global Business Development Manager focuses on identifying new business opportunities and driving the expansion of a company into international markets. This role involves conducting market research, building strategic partnerships, and creating business plans for global growth. Graduates with a deep understanding of international markets and global business strategies are well-suited for this position.
International Sales Manager: International Sales Managers are responsible for overseeing sales teams and strategies in global markets. They ensure that sales targets are met, manage relationships with international clients, and identify new sales opportunities. This role requires strong negotiation skills, a deep understanding of international trade regulations, and the ability to adapt sales strategies to different cultural contexts.
International Trade Consultant: As an International Trade Consultant, you will advise businesses on how to expand into foreign markets, navigate international trade laws, and maximize their global potential. This career path involves working closely with government agencies, corporations, and trade organizations to facilitate cross-border transactions and global partnerships.
Management Consultant: Management Consultants provide strategic advice to organizations seeking to improve their overall performance, efficiency, and business strategies. Those with a background in international management and marketing are particularly valuable in helping companies navigate global market challenges and adopt strategies for international expansion.
Market Research Analyst: Market Research Analysts use data to help businesses understand consumer needs, market trends, and competitive landscapes. Graduates can apply their knowledge of global consumer behavior to conduct research on international markets and provide actionable insights that drive marketing and business strategies.
Product Manager (International Focus): A Product Manager with an international focus is responsible for the development, marketing, and lifecycle management of products sold in global markets. This role involves working closely with marketing, sales, and R&D teams to create products that cater to the needs of different regions while managing supply chain and logistics in various countries.
Entrepreneur or Start-Up Founder: Graduates of the MSc International Management and Marketing program also have the skills needed to start their own businesses or join start-up ventures. With expertise in both management and marketing, graduates can create innovative products or services that target international markets and scale their businesses globally.
