BSc(Hons) International Tourism Management with Marketing with placement year

Brighton: Moulsecoomb

 

INTAKE: September

Program Overview

The BSc(Hons) International Tourism Management with Marketing program at the University of Brighton is designed to provide students with a comprehensive understanding of the global tourism industry and specialized knowledge in strategic marketing tailored for the tourism sector. This dynamic program integrates core concepts of tourism management with contemporary marketing practices, equipping students with the skills and expertise required to excel in diverse roles within the tourism and hospitality sectors.The BSc(Hons) International Tourism Management with Marketing program prepares students for rewarding careers in the dynamic and evolving tourism industry, offering a blend of theoretical knowledge, practical skills, and industry experience through its placement year component.

  1. Tourism Industry Fundamentals: Students will gain a solid foundation in tourism industry fundamentals, exploring topics such as tourism trends, destination management, sustainable tourism practices, and the economic, social, and environmental impacts of tourism.

  2. Strategic Marketing for Tourism: The program emphasizes strategic marketing principles specific to the tourism industry. Students will learn how to develop and implement effective marketing strategies to promote destinations, tourism products, and services, leveraging digital marketing tools and consumer behavior insights.

  3. International Perspective: With a focus on international tourism management, students will examine global tourism trends and practices. They will explore the complexities of managing tourism in diverse cultural contexts, understanding the importance of cultural sensitivity and adaptation in marketing strategies.

  4. Professional Skills Development: The program emphasizes the development of practical skills essential for success in the tourism and marketing sectors. Students will enhance their communication, teamwork, leadership, and problem-solving abilities, preparing them for roles that require effective decision-making and collaboration.

  5. Placement Year Opportunities: One of the unique features of this program is the placement year, offering students valuable industry experience. During the placement year, students have the opportunity to apply their knowledge and skills in real-world settings, gaining insights into professional practices and building industry connections.

  6. Industry-Relevant Modules: The curriculum includes industry-relevant modules such as Tourism Marketing Strategy, Destination Management, Consumer Behavior in Tourism, Digital Marketing for Tourism, and International Tourism Development. These modules are designed to equip students with specialized knowledge aligned with industry demands.

Pollster Education

Location

Brighton: Moulsecoomb

Pollster Education

Score

IELTS: 6

Pollster Education

Tuition Fee

£ 13842

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at the University of Brighton are required to have completed their secondary education with a minimum of 60% or above in their respective country's grading system.

English Language Proficiency:

  • IELTS: A minimum overall score of 6, with no individual component score below 5.5.
  • TOEFL: A minimum overall score of 72, with a minimum score of 10 in each component.
  • PTE: A minimum overall score of 56, with no individual score below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships for International Students at the University of Brighton.

Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international undergraduate and postgraduate students who demonstrate exceptional academic performance. These scholarships provide a significant reduction in tuition fees and are awarded based on academic merit.

International Scholarships: The University of Brighton offers a range of scholarships specifically designed for international students. These scholarships are available for both undergraduate and postgraduate programs and provide financial support towards tuition fees. Eligibility criteria may vary, but they generally consider academic achievement, personal achievements, and contributions to the community.

Santander Scholarships: In collaboration with Santander Universities, the University of Brighton offers scholarships to international students. These scholarships aim to support students in pursuing their academic goals and provide financial assistance to cover tuition fees or living expenses.

Alumni Scholarships: The University of Brighton offers scholarships exclusively for international students who have previously completed a degree program at the university. These scholarships aim to encourage alumni to continue their education and contribute to their professional development.

Country-specific Scholarships: The University of Brighton may offer scholarships specific to certain countries or regions. These scholarships are designed to attract talented students from specific geographic areas and provide them with financial support to pursue their studies at the university.

It is important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.

The BSc(Hons) International Tourism Management with Marketing program equips graduates with a diverse range of skills and knowledge that are highly valued in the tourism and hospitality sectors. Upon completion of this program, students are prepared for various rewarding career paths within the global tourism industry.  

  1. Tourism Marketing Specialist: Graduates can pursue roles as tourism marketing specialists, responsible for developing and implementing marketing strategies to promote tourism destinations, attractions, and services. They may work for tourism boards, destination management organizations (DMOs), tour operators, or travel agencies.

  2. Digital Marketing Manager for Tourism: With a focus on digital marketing in the tourism context, graduates can excel as digital marketing managers within the travel and hospitality sectors. They leverage digital platforms and technologies to reach and engage target audiences, optimize online presence, and drive tourism bookings.

  3. Destination Manager: Graduates may explore opportunities as destination managers, overseeing the development, marketing, and management of tourist destinations. They collaborate with stakeholders to enhance visitor experiences, implement sustainable tourism practices, and drive destination growth.

  4. Tourism Development Officer: Graduates can work as tourism development officers, involved in planning and implementing initiatives to promote tourism growth and sustainability. They collaborate with local communities, government agencies, and private sector partners to enhance tourism infrastructure and offerings.

  5. Hospitality Manager: With a strong foundation in tourism management and marketing, graduates can pursue roles as hospitality managers in hotels, resorts, and accommodation establishments. They oversee guest services, operations, and marketing strategies to maximize guest satisfaction and profitability.

  6. Event Manager (Tourism Events): Graduates may specialize in tourism event management, organizing and managing events such as festivals, conferences, and cultural events that promote tourism destinations and experiences.

  7. Tourism Consultant: Graduates can work as tourism consultants, providing advisory services to tourism organizations, businesses, and governments on market trends, strategic planning, destination development, and marketing strategies.

  8. Travel Consultant/Agent: Graduates may pursue roles as travel consultants or agents, assisting clients with travel arrangements, itineraries, and bookings. They leverage their knowledge of tourism destinations and marketing to offer personalized travel experiences.

  9. Market Research Analyst: Graduates can work as market research analysts specializing in tourism and hospitality industries. They conduct market research, analyze consumer behavior, and provide insights to inform marketing strategies and decision-making.

  10. Entrepreneurship in Tourism: Some graduates may choose to start their own tourism-related businesses, such as tour companies, travel agencies, or niche tourism ventures.


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