MSc Accounting and Finance
The MSc Accounting and Finance program at the University of the West of England is a hi...
BA(Hons) Business Management with Marketing
Frenchay
INTAKE: September
Program Overview
The University of the West of England (UWE), situated in Bristol, UK, offers a prestigious BA (Hons) Business Management with Marketing program. This undergraduate degree provides students with a comprehensive understanding of business management principles and marketing strategies, preparing them for diverse career opportunities in the field of marketing. The program integrates fundamental business concepts with specialized marketing modules, equipping students with the knowledge and skills needed to excel in marketing roles across various industries.
Curriculum: The curriculum of the BA (Hons) Business Management with Marketing program at UWE is carefully designed to cover a broad range of subjects essential for understanding both business management and marketing principles. Students study core business topics such as strategic management, organizational behavior, finance, and entrepreneurship, alongside specialized marketing modules including consumer behavior, marketing communications, digital marketing, and brand management. The program emphasizes practical application through case studies, projects, and real-world scenarios, allowing students to develop their analytical, creative, and strategic marketing skills.
Research Focus: UWE fosters a culture of research excellence, and this ethos extends to the BA (Hons) Business Management with Marketing program. Students have the opportunity to engage in research through independent projects, dissertations, and seminars. Whether exploring marketing trends, conducting market research, or analyzing consumer behavior, students are encouraged to develop their research skills and contribute to the advancement of knowledge in the field of marketing.
Industry Engagement: One of the key features of the BA (Hons) Business Management with Marketing program at UWE is its strong emphasis on industry engagement. The university collaborates with leading businesses and marketing agencies to provide students with opportunities for internships, placements, and industry projects. Through these experiences, students gain practical insights into real-world marketing practices, build professional networks, and enhance their employability upon graduation.
Global Perspective: In today's interconnected world, a global perspective is essential for success in marketing. The BA (Hons) Business Management with Marketing program at UWE incorporates a global dimension into its curriculum, exposing students to international marketing strategies, global consumer trends, and cross-cultural considerations. Through case studies, projects, and discussions, students develop a nuanced understanding of marketing in diverse cultural contexts and the implications of globalization on marketing strategies.
Location
Frenchay
Score
IELTS 6
Tuition Fee
£ 15250
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at the University of the West of England, Bristol are typically required to have a minimum academic achievement of 65% or above in their secondary school or equivalent qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 67 with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of the West of England (UWE) recognizes the importance of providing financial assistance to international students to support their academic journey. UWE offers a range of scholarships and funding opportunities specifically designed for international students. These scholarships aim to recognize academic excellence, promote diversity, and attract talented individuals from around the world.
Chancellor's Scholarship: The Chancellor's Scholarship is the most prestigious scholarship offered by UWE. It provides a substantial tuition fee waiver to exceptional international students who demonstrate outstanding academic achievements and potential. The scholarship covers a percentage of the tuition fees for the duration of the program.
Millennium Scholarship: The Millennium Scholarship is another significant scholarship opportunity for international students. It is awarded based on academic excellence and provides a tuition fee waiver for the first year of study. This scholarship is available for undergraduate and postgraduate programs.
International Scholarship: UWE offers a range of International Scholarships that are open to international students from all countries. These scholarships provide a tuition fee reduction for the first year of study. The eligibility criteria may vary, but they generally consider academic merit and potential.
Faculty-specific Scholarships: Some faculties at UWE offer scholarships dedicated to students within their specific academic disciplines. These scholarships are designed to support talented students in pursuing studies in fields such as engineering, business, health, and sciences.
Country-specific Scholarships: UWE also provides scholarships that are specific to certain countries or regions. These scholarships aim to attract students from those particular areas and promote cultural diversity within the university community.
Sports Scholarships: UWE values sporting achievements and offers sports scholarships to talented athletes. These scholarships provide financial support and other benefits to help athletes balance their sporting commitments with their academic studies.
External Scholarships and Funding: UWE encourages international students to explore external scholarship opportunities available in their home countries or through international organizations. The university provides guidance and support to students in identifying and applying for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduating from the BA (Hons) Business Management with Marketing program at the University of the West of England (UWE) opens up a wide array of career opportunities in various sectors.
Marketing Manager: Graduates can pursue roles as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. Marketing managers oversee market research, advertising campaigns, and brand management initiatives to drive sales and increase market share for organizations.
Digital Marketing Specialist: Graduates with expertise in digital marketing can work as digital marketing specialists, managing online marketing campaigns across platforms such as social media, search engines, and email. Digital marketing specialists analyze digital trends, optimize website performance, and execute digital advertising strategies to reach target audiences effectively.
Brand Manager: Graduates can work as brand managers, responsible for building and managing brand identity, equity, and positioning for organizations. Brand managers develop brand strategies, oversee brand communications, and ensure brand consistency across marketing channels to enhance brand perception and customer loyalty.
Market Research Analyst: Graduates can pursue careers as market research analysts, collecting and analyzing data on consumer behavior, market trends, and competitive landscapes. Market research analysts provide insights to inform marketing strategies, product development decisions, and market expansion opportunities for organizations.
Advertising Account Executive: Graduates can work as advertising account executives, liaising between clients and advertising agencies to develop and execute advertising campaigns. Account executives coordinate project timelines, manage client relationships, and ensure that advertising campaigns meet client objectives and budget requirements.
Social Media Manager: Graduates with a strong understanding of social media platforms can work as social media managers, responsible for managing and optimizing social media presence for organizations. Social media managers create content calendars, engage with followers, and analyze social media metrics to drive engagement and brand awareness.
Product Manager: Graduates can pursue roles as product managers, overseeing the development and marketing of products or services within organizations. Product managers conduct market research, define product features, and collaborate with cross-functional teams to bring products to market and meet customer needs.
Public Relations Specialist: Graduates can work as public relations specialists, managing communication between organizations and the public or media. Public relations specialists develop communication strategies, draft press releases, and handle crisis communication to maintain positive public perception and protect organizational reputation.
E-commerce Manager: Graduates can work as e-commerce managers, overseeing online sales channels and strategies for organizations. E-commerce managers optimize website user experience, implement online marketing tactics, and analyze e-commerce performance metrics to drive online sales and revenue growth.
Event Coordinator: Graduates can pursue careers as event coordinators, planning and executing promotional events, conferences, or trade shows for organizations. Event coordinators manage event logistics, coordinate vendors and sponsors, and ensure that events are executed smoothly to meet marketing objectives.
