BSc(Hons) International Tourism Management with Marketing

Brighton: Moulsecoomb

 

INTAKE: September

Program Overview

The BSc(Hons) International Tourism Management with Marketing program at the University of Brighton is designed to equip students with the knowledge and skills required to excel in the dynamic and competitive global tourism industry. This interdisciplinary program combines core concepts of tourism management with specialized training in marketing strategies tailored for tourism businesses. Students gain insights into the complexities of international tourism while developing expertise in marketing approaches to promote destinations, attractions, and tourism services effectively.This program equips graduates with a blend of tourism management expertise and marketing acumen, positioning them for success in promoting destinations, managing tourism businesses, and contributing to the sustainable growth of the global tourism industry.

  1. Comprehensive Tourism Management Education: The program offers a comprehensive understanding of tourism management, covering topics such as tourism policy and planning, sustainable tourism development, destination management, and visitor experience enhancement. Students learn to analyze trends, understand consumer behavior, and identify opportunities and challenges in the tourism sector.

  2. Specialized Focus on Marketing for Tourism: A distinctive feature of this program is its emphasis on marketing strategies tailored specifically for the tourism industry. Students explore digital marketing techniques, branding, destination marketing, and market research methodologies relevant to tourism businesses. They gain practical skills in developing marketing campaigns to attract tourists and drive revenue.

  3. Industry-Relevant Skills Development: Through practical projects, industry placements, and guest lectures from tourism professionals, students develop industry-relevant skills. They learn to apply theoretical knowledge to real-world scenarios, honing their abilities in market analysis, strategic planning, and customer relationship management within the tourism context.

  4. International Perspective: The program takes an international perspective, reflecting the global nature of the tourism industry. Students explore diverse cultural and socio-economic factors influencing tourism, preparing them to work effectively in multicultural environments and adapt marketing strategies for different international markets.

  5. Professional Placement Year: An integral part of the program is the optional professional placement year, where students gain hands-on experience working in tourism or marketing roles. This placement provides valuable industry insights, enhances employability, and allows students to build professional networks that can lead to future career opportunities.

Pollster Education

Location

Brighton: Moulsecoomb

Pollster Education

Score

IELTS: 6

Pollster Education

Tuition Fee

£ 13842

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at the University of Brighton are required to have completed their secondary education with a minimum of 60% or above in their respective country's grading system.

English Language Proficiency:

  • IELTS: A minimum overall score of 6, with no individual component score below 5.5.
  • TOEFL: A minimum overall score of 72, with a minimum score of 10 in each component.
  • PTE: A minimum overall score of 56, with no individual score below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships for International Students at the University of Brighton.

Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international undergraduate and postgraduate students who demonstrate exceptional academic performance. These scholarships provide a significant reduction in tuition fees and are awarded based on academic merit.

International Scholarships: The University of Brighton offers a range of scholarships specifically designed for international students. These scholarships are available for both undergraduate and postgraduate programs and provide financial support towards tuition fees. Eligibility criteria may vary, but they generally consider academic achievement, personal achievements, and contributions to the community.

Santander Scholarships: In collaboration with Santander Universities, the University of Brighton offers scholarships to international students. These scholarships aim to support students in pursuing their academic goals and provide financial assistance to cover tuition fees or living expenses.

Alumni Scholarships: The University of Brighton offers scholarships exclusively for international students who have previously completed a degree program at the university. These scholarships aim to encourage alumni to continue their education and contribute to their professional development.

Country-specific Scholarships: The University of Brighton may offer scholarships specific to certain countries or regions. These scholarships are designed to attract talented students from specific geographic areas and provide them with financial support to pursue their studies at the university.

It is important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.

The BSc(Hons) International Tourism Management with Marketing program at the University of Brighton prepares graduates for diverse and exciting career opportunities within the global tourism and hospitality industry. With a strong foundation in tourism management principles and specialized knowledge in marketing strategies tailored for the tourism sector, graduates are well-equipped to pursue roles that require a blend of business acumen, strategic thinking, and industry-specific expertise.

  1. Destination Marketing Manager: Graduates can excel in roles focused on promoting destinations to attract tourists. As destination marketing managers, they develop and implement marketing campaigns, leverage digital platforms, and collaborate with stakeholders to position destinations competitively in the tourism market.

  2. Tourism Product Development Specialist: With a deep understanding of consumer preferences and tourism trends, graduates can work as tourism product development specialists. They identify opportunities to create unique tourism offerings, design attractive packages, and enhance visitor experiences to meet market demands.

  3. Marketing Executive for Tour Operators or Travel Agencies: Graduates can pursue roles as marketing executives within tour operators or travel agencies. They develop marketing strategies to promote tour packages, manage online and offline marketing channels, and analyze customer feedback to optimize offerings.

  4. Event Marketing Coordinator: Events play a crucial role in tourism promotion. Graduates can work as event marketing coordinators, organizing and promoting tourism-related events such as festivals, conferences, and exhibitions to attract visitors and enhance destination visibility.

  5. Digital Marketing Specialist in the Tourism Industry: The program equips graduates with digital marketing skills tailored for the tourism sector. They can specialize in digital marketing roles within tourism organizations, focusing on content creation, social media management, search engine optimization (SEO), and online advertising.

  6. Tourism Consultant: Graduates with strong analytical and problem-solving skills can pursue careers as tourism consultants. They advise destinations, tourism businesses, or government agencies on strategic planning, market research, sustainability initiatives, and visitor experience enhancements.

  7. Destination Management Organization (DMO) Officer: DMOs play a key role in destination management and promotion. Graduates can work as DMO officers, collaborating with stakeholders to develop tourism strategies, manage visitor services, and facilitate partnerships to drive sustainable tourism growth.

  8. Hospitality Marketing Manager: With expertise in tourism marketing, graduates can also pursue roles in hospitality management. They may work as marketing managers within hotels, resorts, or accommodation providers, overseeing promotional activities and enhancing guest engagement.


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