MSc Economics and Finance
The MSc Economics and Finance program at the University of Brighton is designed to prov...
BSc(Hons) International Event Management with Marketing
Brighton: Moulsecoomb
INTAKE: September
Program Overview
The BSc(Hons) International Event Management with Marketing program at the University of Brighton is designed to equip students with a comprehensive understanding of event management alongside a focus on marketing strategies. This interdisciplinary degree combines theoretical knowledge with practical skills to prepare students for dynamic careers in the global events industry. Through a blend of coursework, hands-on projects, and industry placements, students gain valuable insights into event planning, marketing techniques, and consumer behavior, positioning them as versatile professionals in this competitive field.The BSc(Hons) International Event Management with Marketing program at the University of Brighton offers a comprehensive curriculum that blends event management principles with cutting-edge marketing strategies. Graduates emerge as adaptable professionals with the skills, knowledge, and industry experience necessary to thrive in diverse event-related roles, making meaningful contributions to the evolving events industry.
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Event Planning and Management: Students learn the fundamentals of event planning, including conceptualization, budgeting, logistics, and risk management. They gain practical experience in organizing various types of events, from corporate conferences to cultural festivals.
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Marketing Strategies for Events: The program emphasizes the role of marketing in event success. Students explore event promotion, digital marketing, social media strategies, and audience engagement techniques tailored to diverse event contexts.
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Consumer Behavior and Market Research: Understanding consumer preferences and market trends is essential for effective event marketing. Students study consumer behavior, conduct market research, and apply insights to optimize event experiences and attendance.
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Project Management and Leadership Skills: Project management skills are honed throughout the program, enabling students to lead event teams, manage timelines, and deliver exceptional experiences. Leadership qualities are developed through teamwork and real-world challenges.
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Industry Placement and Professional Development: The inclusion of a placement year allows students to gain hands-on experience in event management and marketing roles within industry organizations. This practical exposure enhances employability and fosters professional networks.
Location
Brighton: Moulsecoomb
Score
IELTS: 6
Tuition Fee
£ 13842
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at the University of Brighton are required to have completed their secondary education with a minimum of 60% or above in their respective country's grading system.
English Language Proficiency:
- IELTS: A minimum overall score of 6, with no individual component score below 5.5.
- TOEFL: A minimum overall score of 72, with a minimum score of 10 in each component.
- PTE: A minimum overall score of 56, with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Scholarships for International Students at the University of Brighton.
Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international undergraduate and postgraduate students who demonstrate exceptional academic performance. These scholarships provide a significant reduction in tuition fees and are awarded based on academic merit.
International Scholarships: The University of Brighton offers a range of scholarships specifically designed for international students. These scholarships are available for both undergraduate and postgraduate programs and provide financial support towards tuition fees. Eligibility criteria may vary, but they generally consider academic achievement, personal achievements, and contributions to the community.
Santander Scholarships: In collaboration with Santander Universities, the University of Brighton offers scholarships to international students. These scholarships aim to support students in pursuing their academic goals and provide financial assistance to cover tuition fees or living expenses.
Alumni Scholarships: The University of Brighton offers scholarships exclusively for international students who have previously completed a degree program at the university. These scholarships aim to encourage alumni to continue their education and contribute to their professional development.
Country-specific Scholarships: The University of Brighton may offer scholarships specific to certain countries or regions. These scholarships are designed to attract talented students from specific geographic areas and provide them with financial support to pursue their studies at the university.
It is important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.
Graduates of the BSc(Hons) International Event Management with Marketing program from the University of Brighton are well-positioned to pursue exciting and rewarding careers in the dynamic field of event management and marketing. This interdisciplinary degree equips students with a diverse skill set that is highly valued in the global events industry and related sectors.
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Event Marketing Manager: As an event marketing manager, you will be responsible for planning and executing marketing strategies to promote events effectively. This role involves developing promotional campaigns, utilizing digital marketing channels, and analyzing market trends to maximize event attendance and engagement.
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Event Coordinator or Planner: Graduates can work as event coordinators or planners for a wide range of events, including corporate conferences, trade shows, festivals, and sports events. This role involves overseeing all aspects of event logistics, from venue selection and vendor management to budgeting and on-site coordination.
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Digital Marketing Specialist for Events: With expertise in event management and marketing, graduates can specialize in digital marketing roles focused on events. This involves leveraging social media platforms, email marketing, and online advertising to reach target audiences and drive event participation.
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Experiential Marketing Consultant: Experiential marketing is a growing area within the events industry. Graduates can work as consultants, advising brands on creating immersive and engaging experiences that resonate with consumers and strengthen brand presence.
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Destination Marketing Officer: In tourism and hospitality sectors, graduates can pursue roles as destination marketing officers, promoting cities, regions, or countries as event destinations. This involves collaborating with stakeholders to attract and host major events that drive tourism and economic growth.
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Public Relations and Communications Manager: Graduates with a background in event management and marketing can excel in PR and communications roles. They develop communication strategies, manage media relations, and enhance brand visibility through events and campaigns.
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Venue Manager or Operations Coordinator: Venue management is another career path for graduates, involving overseeing the operations and logistics of event venues. This role requires strong organizational skills and attention to detail.
