MSc Accounting and Finance
The MSc Accounting and Finance program at the University of the West of England is a hi...
BA(Hons) Business and Events Management
Frenchay
INTAKE: September
Program Overview
The BA (Hons) Business and Events Management program at the University of the West of England (UWE) equips students with a comprehensive understanding of business principles and the skills needed to plan, organize, and manage events effectively. This interdisciplinary program combines business management theory with practical event management skills, preparing students for careers in the dynamic and fast-paced events industry. Students gain insights into event planning, marketing, logistics, finance, and risk management, allowing them to coordinate a wide range of events, from corporate conferences to music festivals.
Curriculum: The curriculum of the BA (Hons) Business and Events Management program covers a diverse range of subjects relevant to both business management and events management. Core modules include business strategy, marketing principles, financial management, project management, and entrepreneurship. In addition, students study specialized topics such as event planning and execution, venue management, event marketing and promotion, and risk assessment. The program emphasizes practical skills development through hands-on projects, case studies, and industry placements, enabling students to apply theoretical knowledge to real-world event management scenarios.
Research Focus: UWE has a strong research focus on business management, events management, and related fields, with faculty engaged in research projects that contribute to advancements in event planning, tourism management, and hospitality industry practices. Research areas include event sustainability, consumer behavior in the events industry, destination management, and the economic impact of events. Students in the BA (Hons) Business and Events Management program have the opportunity to engage in research through dissertation projects, collaborative research initiatives, and research-led teaching. This research-focused approach enables students to develop critical thinking skills and contribute to the body of knowledge in the events management field.
Industry Engagement: The University of the West of England has strong connections with industry partners in the events, hospitality, and tourism sectors, ensuring the relevance and practicality of its business and events management program. Through partnerships with event management companies, hotels, venues, and industry associations, students have access to industry-led projects, internships, and networking opportunities. The university also collaborates with professional bodies such as the Association of Event Organisers (AEO) and the International Live Events Association (ILEA) to develop industry-relevant curriculum content and ensure that graduates meet professional accreditation standards. This industry engagement provides students with valuable insights into professional practice, industry trends, and career pathways in business and events management.
Global Perspective: Recognizing the global nature of the events industry and the importance of international perspectives, UWE integrates global perspectives throughout its business and events management program. Students explore international event markets, cultural differences in event planning and management, and the impact of globalization on the events industry. The university offers study abroad opportunities, international field trips, and exchange programs with partner universities around the world, allowing students to gain exposure to diverse cultural contexts and global best practices in events management. This global perspective enhances students' understanding of international event markets and prepares them for careers in a globalized industry.
Location
Frenchay
Score
IELTS 6
Tuition Fee
£ 15250
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at the University of the West of England, Bristol are typically required to have a minimum academic achievement of 65% or above in their secondary school or equivalent qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 67 with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of the West of England (UWE) recognizes the importance of providing financial assistance to international students to support their academic journey. UWE offers a range of scholarships and funding opportunities specifically designed for international students. These scholarships aim to recognize academic excellence, promote diversity, and attract talented individuals from around the world.
Chancellor's Scholarship: The Chancellor's Scholarship is the most prestigious scholarship offered by UWE. It provides a substantial tuition fee waiver to exceptional international students who demonstrate outstanding academic achievements and potential. The scholarship covers a percentage of the tuition fees for the duration of the program.
Millennium Scholarship: The Millennium Scholarship is another significant scholarship opportunity for international students. It is awarded based on academic excellence and provides a tuition fee waiver for the first year of study. This scholarship is available for undergraduate and postgraduate programs.
International Scholarship: UWE offers a range of International Scholarships that are open to international students from all countries. These scholarships provide a tuition fee reduction for the first year of study. The eligibility criteria may vary, but they generally consider academic merit and potential.
Faculty-specific Scholarships: Some faculties at UWE offer scholarships dedicated to students within their specific academic disciplines. These scholarships are designed to support talented students in pursuing studies in fields such as engineering, business, health, and sciences.
Country-specific Scholarships: UWE also provides scholarships that are specific to certain countries or regions. These scholarships aim to attract students from those particular areas and promote cultural diversity within the university community.
Sports Scholarships: UWE values sporting achievements and offers sports scholarships to talented athletes. These scholarships provide financial support and other benefits to help athletes balance their sporting commitments with their academic studies.
External Scholarships and Funding: UWE encourages international students to explore external scholarship opportunities available in their home countries or through international organizations. The university provides guidance and support to students in identifying and applying for these external scholarships.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary from year to year.
Graduates of the BA (Hons) Business and Events Management program at the University of the West of England (UWE) are equipped with a versatile skill set that opens up various career opportunities in the dynamic and thriving events industry as well as broader business sectors. With a combination of business management knowledge and practical event planning skills, graduates can pursue roles in event management companies, corporate organizations, hospitality firms, tourism agencies, and more.
Event Manager: Event managers are responsible for planning, organizing, and executing events of various scales, from corporate conferences and exhibitions to music festivals and sports events. They oversee all aspects of event management, including budgeting, logistics, marketing, vendor management, and on-site coordination. Event managers work for event management companies, corporate event departments, nonprofit organizations, and government agencies.
Conference Planner: Conference planners specialize in organizing conferences, seminars, and business meetings for corporate clients, professional associations, and academic institutions. They liaise with clients to understand their objectives and requirements, coordinate venue selection and logistics, manage registration and attendee services, and ensure the smooth running of events. Conference planners may work for conference management firms, event agencies, or conference centers.
Wedding Planner: Wedding planners assist couples in planning and coordinating weddings, providing guidance on venue selection, vendor management, budgeting, and logistics. They work closely with clients to create personalized wedding experiences, handle contracts and negotiations with vendors, and oversee the execution of wedding day details. Wedding planners may work independently or for event planning companies specializing in weddings and celebrations.
Marketing Coordinator: Marketing coordinators specialize in promoting events and attracting attendees through strategic marketing campaigns and promotional activities. They develop marketing plans, create advertising materials, manage social media channels, and analyze campaign performance metrics. Marketing coordinators work for event management companies, marketing agencies, or in-house marketing departments of corporate organizations.
Hospitality Manager: Hospitality managers oversee the operation of hotels, resorts, conference centers, and event venues, ensuring exceptional guest experiences and efficient operations. They manage staff, handle guest relations, coordinate event bookings, and oversee facilities management. Hospitality managers may work for hotels, resorts, event venues, or hospitality management companies.
Tourism Officer: Tourism officers promote tourism destinations and attractions, develop tourism marketing campaigns, and coordinate tourism-related events and activities. They work for tourism boards, destination management organizations, and travel agencies, collaborating with local stakeholders to enhance the visitor experience and drive tourism growth.
Corporate Events Coordinator: Corporate events coordinators plan and execute corporate events such as product launches, team-building activities, and corporate retreats for businesses and organizations. They work closely with internal stakeholders to understand event objectives, manage event budgets, coordinate logistics, and ensure events align with corporate branding and messaging. Corporate events coordinators may work in-house for corporations or for event management firms specializing in corporate events.
Public Relations Specialist: Public relations specialists manage the public image and reputation of organizations by developing communication strategies, handling media relations, and organizing promotional events and campaigns. They may specialize in event PR, coordinating press conferences, media briefings, and publicity stunts to generate positive media coverage for events and brands. Public relations specialists work for PR agencies, corporate communications departments, or nonprofit organizations.
