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BA(Hons) Fashion Communication with Business Studies with placement year

Brighton: City campus

 

INTAKE: September

Program Overview

The BA (Hons) Fashion Communication with Business Studies program at the University of Brighton offers a dynamic curriculum designed to prepare students for successful careers at the intersection of fashion, media, marketing, and business. This innovative program equips students with a blend of creative and analytical skills essential for navigating the competitive fashion industry. Through a combination of theoretical learning and practical experience, students gain expertise in fashion branding, visual communication, digital marketing, public relations, and business management specific to the fashion sector.

  1. Fashion Branding and Marketing: Students delve into the fundamentals of fashion branding, exploring strategies for building and promoting fashion brands in a global marketplace. They learn to develop brand identities, conduct market research, and create effective marketing campaigns tailored to fashion audiences.

  2. Visual Communication and Media: The program emphasizes visual storytelling and multimedia communication techniques in the context of fashion. Students develop skills in photography, graphic design, video production, and styling to convey fashion narratives across various digital and traditional platforms.

  3. Business Studies and Entrepreneurship: Students acquire essential business knowledge relevant to the fashion industry, including retail management, supply chain logistics, financial planning, and entrepreneurship. They learn to analyze business trends, understand consumer behavior, and apply strategic management principles.

  4. Industry Engagement and Placement Year: One of the program's highlights is the optional placement year, offering students valuable industry experience. During this year, students work in fashion-related businesses, gaining practical insights and developing professional networks. The placement year enhances students' employability and provides real-world context to their academic learning.

  5. Professional Development and Portfolio Building: Throughout the program, students focus on building a professional portfolio showcasing their creative projects, industry collaborations, and practical skills. They receive guidance on resume writing, interview preparation, and career development strategies tailored to the fashion and media sectors.

  6. Global Perspectives and Ethical Practices: Students explore global fashion markets, cultural influences, and sustainability practices within the industry. They analyze ethical considerations related to fashion production, consumption, and corporate responsibility, preparing them to contribute responsibly to the fashion ecosystem.

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Location

Brighton: City campus

Pollster Education

Score

IELTS: 6

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Tuition Fee

£ 14892

Undergraduate Entry Requirements

Academic Qualifications: International students applying for undergraduate programs at the University of Brighton are required to have completed their secondary education with a minimum of 60% or above in their respective country's grading system.

English Language Proficiency:

  • IELTS: A minimum overall score of 6, with no individual component score below 5.5.
  • TOEFL: A minimum overall score of 72, with a minimum score of 10 in each component.
  • PTE: A minimum overall score of 56, with no individual score below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Scholarships for International Students at the University of Brighton.

Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international undergraduate and postgraduate students who demonstrate exceptional academic performance. These scholarships provide a significant reduction in tuition fees and are awarded based on academic merit.

International Scholarships: The University of Brighton offers a range of scholarships specifically designed for international students. These scholarships are available for both undergraduate and postgraduate programs and provide financial support towards tuition fees. Eligibility criteria may vary, but they generally consider academic achievement, personal achievements, and contributions to the community.

Santander Scholarships: In collaboration with Santander Universities, the University of Brighton offers scholarships to international students. These scholarships aim to support students in pursuing their academic goals and provide financial assistance to cover tuition fees or living expenses.

Alumni Scholarships: The University of Brighton offers scholarships exclusively for international students who have previously completed a degree program at the university. These scholarships aim to encourage alumni to continue their education and contribute to their professional development.

Country-specific Scholarships: The University of Brighton may offer scholarships specific to certain countries or regions. These scholarships are designed to attract talented students from specific geographic areas and provide them with financial support to pursue their studies at the university.

It is important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.

The BA (Hons) Fashion Communication with Business Studies program at the University of Brighton prepares graduates for diverse and dynamic roles within the fashion industry. The placement year option provides invaluable practical experience, enhancing students' employability and enabling them to build professional networks. Graduates emerge with a comprehensive skill set combining creative flair, business acumen, and industry expertise, positioning them for successful and rewarding careers in fashion communication, marketing, branding, and entrepreneurship.

  1. Fashion Marketing Manager: Graduates can pursue roles as fashion marketing managers, responsible for developing and implementing marketing strategies to promote fashion brands. They analyze consumer trends, oversee advertising campaigns, and manage digital and social media marketing efforts.

  2. Brand Manager: Graduates may work as brand managers within fashion companies, ensuring brand consistency and identity across all communication channels. They collaborate with design and marketing teams to maintain brand integrity and drive brand growth.

  3. Fashion Public Relations (PR) Specialist: Graduates can enter the field of fashion PR, managing media relations, press releases, and events to enhance brand visibility. They cultivate relationships with journalists, influencers, and industry professionals to secure media coverage and positive brand exposure.

  4. Digital Marketing Strategist: With expertise in digital media and e-commerce, graduates can pursue careers as digital marketing strategists within the fashion industry. They develop online marketing campaigns, optimize websites for SEO, and analyze digital analytics to drive online sales and engagement.

  5. Fashion Buyer or Merchandiser: Graduates with a strong understanding of consumer behavior and fashion trends may pursue roles as fashion buyers or merchandisers. They curate product assortments, negotiate with suppliers, and analyze sales data to optimize inventory and maximize profitability.

  6. Retail Management: Graduates can pursue retail management positions within fashion stores or department stores. They oversee store operations, manage sales teams, and implement merchandising strategies to enhance the customer experience.

  7. Fashion Entrepreneurship: Graduates may start their own fashion businesses, such as fashion PR agencies, boutique stores, or digital fashion platforms. They leverage their knowledge of fashion communication and business studies to launch innovative ventures and contribute to the fashion industry's entrepreneurial landscape.

  8. Fashion Event Coordinator: Graduates can specialize in fashion event management, organizing fashion shows, exhibitions, and promotional events. They coordinate logistics, manage budgets, and collaborate with designers and sponsors to create impactful fashion events.

  9. Fashion Consultant or Stylist: Graduates may work as fashion consultants or stylists, offering personalized styling services to individuals, brands, or media productions. They provide fashion advice, curate wardrobes, and collaborate with clients to enhance their personal or brand image.

  10. Market Research Analyst: Graduates can pursue roles as market research analysts within the fashion industry, conducting consumer surveys, trend forecasting, and competitive analysis. They provide insights to fashion brands for product development, marketing strategies, and market positioning.

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