MSc Economics and Finance
The MSc Economics and Finance program at the University of Brighton is designed to prov...
BA(Hons) Fashion Communication with Business Studies
Brighton: City campus
INTAKE: September
Program Overview
The BA (Hons) Fashion Communication with Business Studies program at the University of Brighton offers a dynamic blend of creative and business-focused studies tailored for students aspiring to pursue careers at the intersection of fashion, media, marketing, and commerce. This interdisciplinary program equips students with essential skills in visual communication, branding, digital marketing, and fashion journalism while providing a strong foundation in business management and entrepreneurship within the fashion industry. Students explore the diverse facets of fashion communication, from trend forecasting and styling to public relations and retail strategies, gaining practical insights into how fashion brands navigate the global marketplace. With a focus on creativity, innovation, and strategic thinking, this program prepares students to thrive in dynamic roles that bridge creative expression with commercial success in the fashion business.
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Visual Communication in Fashion: Students learn to communicate fashion concepts effectively through visual storytelling, photography, graphic design, and multimedia content creation. They develop skills in fashion styling, editorial layout, and digital media production, preparing them for roles in fashion media and marketing.
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Fashion Branding and Marketing: The program emphasizes brand development, marketing strategies, and consumer behavior analysis within the fashion industry. Students explore the impact of branding on consumer perceptions and gain insights into digital marketing tools and social media platforms used by fashion brands.
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Fashion Journalism and Public Relations: Students study fashion journalism techniques, including writing for print and digital media, conducting interviews, and producing editorial content. They also learn public relations strategies to manage brand image, press releases, and promotional campaigns.
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Business Management for Fashion: The curriculum includes modules on business management, entrepreneurship, and financial planning specific to the fashion sector. Students develop critical business acumen, understanding supply chain management, retail operations, and strategic decision-making in fashion business contexts.
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Industry Engagement and Professional Practice: The program integrates industry projects, internships, and guest lectures to provide practical experience and industry insights. Students collaborate with fashion professionals, participate in live briefs, and build networks within the fashion and business communities.
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Global Perspectives on Fashion Business: Students explore global trends, cultural influences, and ethical considerations in the fashion business. They analyze international markets, sustainability practices, and the evolving dynamics of fashion consumption and production.
Location
Brighton: City campus
Score
IELTS: 6
Tuition Fee
£ 14892
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at the University of Brighton are required to have completed their secondary education with a minimum of 60% or above in their respective country's grading system.
English Language Proficiency:
- IELTS: A minimum overall score of 6, with no individual component score below 5.5.
- TOEFL: A minimum overall score of 72, with a minimum score of 10 in each component.
- PTE: A minimum overall score of 56, with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Scholarships for International Students at the University of Brighton.
Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international undergraduate and postgraduate students who demonstrate exceptional academic performance. These scholarships provide a significant reduction in tuition fees and are awarded based on academic merit.
International Scholarships: The University of Brighton offers a range of scholarships specifically designed for international students. These scholarships are available for both undergraduate and postgraduate programs and provide financial support towards tuition fees. Eligibility criteria may vary, but they generally consider academic achievement, personal achievements, and contributions to the community.
Santander Scholarships: In collaboration with Santander Universities, the University of Brighton offers scholarships to international students. These scholarships aim to support students in pursuing their academic goals and provide financial assistance to cover tuition fees or living expenses.
Alumni Scholarships: The University of Brighton offers scholarships exclusively for international students who have previously completed a degree program at the university. These scholarships aim to encourage alumni to continue their education and contribute to their professional development.
Country-specific Scholarships: The University of Brighton may offer scholarships specific to certain countries or regions. These scholarships are designed to attract talented students from specific geographic areas and provide them with financial support to pursue their studies at the university.
It is important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.
The BA (Hons) Fashion Communication with Business Studies program equips graduates with a versatile skill set combining creative flair with business acumen, making them valuable assets to fashion brands, marketing agencies, media organizations, and retail companies. By leveraging their expertise in fashion communication, marketing strategies, and industry trends, graduates contribute to the dynamic and ever-evolving landscape of the global fashion industry.
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Fashion Marketing Specialist: Graduates can pursue roles as fashion marketing specialists, responsible for developing and implementing marketing campaigns, digital strategies, and brand promotions for fashion companies. They analyze market trends, consumer behavior, and competitor activities to drive brand visibility and sales.
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Fashion Brand Manager: Graduates may work as brand managers, overseeing the development and maintenance of fashion brand identities. They collaborate with creative teams to ensure brand consistency across all communication channels, including advertising, social media, and retail environments.
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Fashion PR and Communications: Graduates can enter roles in fashion public relations (PR) and communications, managing media relations, press releases, and influencer collaborations. They cultivate relationships with journalists, bloggers, and celebrities to enhance brand exposure and manage crisis communications.
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Fashion Buyer or Merchandiser: Graduates with a strong understanding of fashion marketing and consumer behavior may pursue careers as fashion buyers or merchandisers. They curate product assortments, negotiate with suppliers, and analyze sales data to optimize inventory and maximize profitability.
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Digital Marketing Manager: With expertise in digital media and e-commerce, graduates can become digital marketing managers within the fashion industry. They develop online marketing strategies, manage social media platforms, and optimize websites for search engine visibility.
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Fashion Journalist or Editor: Graduates can work as fashion journalists or editors for print or online publications, covering industry news, trends, and events. They write fashion features, conduct interviews with designers, and contribute to fashion magazines, blogs, or websites.
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Fashion Entrepreneur: Graduates with entrepreneurial aspirations may start their own fashion-related businesses, such as fashion PR agencies, digital marketing firms, or online fashion retail ventures. They leverage their knowledge of fashion communication and business studies to launch innovative startups.
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Retail Management: Graduates can pursue retail management positions within fashion stores or department stores. They oversee store operations, manage sales teams, and implement merchandising strategies to enhance the customer experience.
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Event Management and Production: Graduates can specialize in fashion event management, organizing fashion shows, exhibitions, and promotional events. They coordinate logistics, manage budgets, and collaborate with designers, models, and sponsors.
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Fashion Consultant or Stylist: Graduates may work as fashion consultants or stylists, offering personalized styling services to individuals, brands, or media productions. They advise clients on fashion trends, wardrobe curation, and image branding.
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Market Research Analyst: Graduates can pursue roles as market research analysts, conducting consumer surveys, trend forecasting, and competitive analysis within the fashion industry. They provide strategic insights to fashion brands for product development and marketing strategies.
