MSc Accounting and Finance
The MSc Accounting and Finance course at the University of Northampton offers a compreh...
BSc (Hons) Marketing
Waterside
INTAKE: September
Program Overview
The BSc Marketing (Hons) program at the University of Northampton is designed to provide students with a comprehensive understanding of marketing principles, strategies, and practices in the contemporary business landscape. This undergraduate degree equips students with the knowledge, skills, and practical experience needed to succeed in diverse marketing roles across various industries. With a focus on innovation, creativity, and analytical thinking, the BSc Marketing program prepares graduates to navigate the dynamic and competitive field of marketing with confidence and expertise.
Curriculum: The curriculum of the BSc Marketing (Hons) program covers a wide range of topics relevant to modern marketing practices. Core modules include consumer behavior, marketing research, digital marketing, branding, advertising, strategic marketing management, and international marketing. Students also have the opportunity to explore specialized areas such as social media marketing, e-commerce, data analytics, and marketing communications. Practical projects, case studies, and industry placements complement theoretical learning, allowing students to develop practical skills and real-world marketing experience.
Research Focus: The University of Northampton emphasizes research-informed teaching and learning in the BSc Marketing (Hons) program. Faculty members are actively engaged in research projects that contribute to advancements in marketing theory, methodology, and practice. Students have the opportunity to engage with research through coursework assignments, research projects, and participation in research seminars. This research focus enhances students' critical thinking abilities, research skills, and understanding of contemporary marketing issues and trends.
Industry Engagement: The BSc Marketing (Hons) program fosters close partnerships with industry stakeholders, including marketing agencies, multinational corporations, SMEs, and non-profit organizations. Industry experts contribute to curriculum development, serve as guest lecturers, and provide input on industry trends and best practices. Students also have opportunities for industry placements, internships, and collaborative projects, gaining valuable hands-on experience and building professional networks within the marketing industry.
Global Perspective: As an institution with a global outlook, the University of Northampton ensures that the BSc Marketing (Hons) program incorporates a global perspective into its curriculum. Students learn about international marketing trends, cross-cultural consumer behavior, and global market dynamics. They also have opportunities to engage with international partners through study abroad programs, exchange initiatives, and collaborative projects. This global perspective prepares graduates to work in diverse cultural contexts and navigate the complexities of the global marketplace.
Location
Waterside
Score
IELTS 6
Tuition Fee
£ 14750
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at the University of Northampton are typically required to have a minimum academic achievement of 60% or above in their secondary school or equivalent qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 70, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Northampton offers various scholarships and financial aid opportunities to support international students in their academic journey. These scholarships aim to recognize outstanding academic achievements, promote diversity, and provide assistance to those who may face financial constraints.
International Scholarships: The university offers a range of international scholarships specifically designed for international students. These scholarships are merit-based and provide partial tuition fee waivers. The eligibility criteria, award amounts, and application processes may vary.
Chancellor's Scholarships: The Chancellor's Scholarships are prestigious awards offered to high-achieving international students who demonstrate exceptional academic performance and potential. These scholarships provide a significant reduction in tuition fees and are highly competitive. Eligible students are automatically considered for this scholarship based on their application for admission.
Country-Specific Scholarships: The University of Northampton also offers scholarships specifically tailored to students from certain countries or regions. These scholarships may be in partnership with governments, organizations, or educational institutions from those countries. The eligibility criteria, application process, and award amounts may vary depending on the specific scholarship.
Subject-Specific Scholarships: Some academic departments at the university may offer subject-specific scholarships to international students. These scholarships are typically based on academic excellence in a particular field of study. Students pursuing specific courses or disciplines may be eligible for these scholarships.
External Scholarships and Funding: In addition to the university's own scholarships, international students can also explore external funding options, such as government scholarships, corporate sponsorships, and charitable organizations. The university's international office or scholarship team can provide guidance and information on external funding opportunities available to international students.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may change from year to year.
Graduates of the BSc (Hons) Marketing program from the University of Northampton are well-equipped to pursue diverse and rewarding career paths in the dynamic field of marketing. With a solid foundation in marketing theory, strategic thinking, and practical skills, graduates have the expertise to excel in various roles across industries.
Marketing Manager: Many graduates choose to pursue careers as marketing managers, overseeing marketing strategies, campaigns, and initiatives for companies and organizations. They are responsible for analyzing market trends, identifying target audiences, developing marketing plans, and implementing promotional activities to achieve business objectives and drive growth.
Digital Marketing Specialist: With the growing importance of digital channels in marketing, graduates may specialize in digital marketing roles, focusing on areas such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising. They leverage digital platforms and analytics tools to reach and engage target audiences, optimize online presence, and measure campaign performance.
Brand Manager: Graduates may work as brand managers, responsible for building, managing, and enhancing the reputation and identity of brands. They develop brand strategies, create brand messaging and positioning, oversee brand communication channels, and ensure brand consistency across marketing touchpoints to enhance brand equity and customer loyalty.
Market Research Analyst: Some graduates pursue careers as market research analysts, collecting and analyzing data to understand market trends, consumer behavior, and competitive landscapes. They design and execute market research studies, conduct surveys, interviews, and focus groups, and interpret data to provide actionable insights and recommendations to inform marketing strategies and decision-making.
Advertising Account Executive: Graduates may work in advertising agencies as account executives, serving as liaisons between clients and agency teams to develop and execute advertising campaigns. They collaborate with clients to understand their objectives, develop creative briefs, coordinate campaign implementation, and ensure deliverables meet client expectations and objectives.
Sales Manager: Graduates with strong communication and interpersonal skills may pursue careers in sales management, overseeing sales teams and strategies to drive revenue and achieve sales targets. They develop sales plans, train and motivate sales teams, cultivate relationships with clients and partners, and monitor sales performance to identify opportunities for growth and improvement.
Product Manager: Graduates may work as product managers, responsible for managing the lifecycle of products from conception to launch and beyond. They conduct market research, define product requirements, develop pricing and positioning strategies, coordinate product development efforts, and collaborate with cross-functional teams to bring products to market successfully.
Marketing Consultant: Some graduates choose to work as marketing consultants, providing strategic advice and expertise to businesses and organizations on marketing challenges and opportunities. They conduct audits, develop marketing plans, recommend strategies, and provide ongoing support and guidance to help clients achieve their marketing objectives and overcome business challenges.
