MSc Accounting and Finance
The MSc Accounting and Finance course at the University of Northampton offers a compreh...
BA (Hons) Advertising & Digital Marketing
Waterside
INTAKE: September
Program Overview
The University of Northampton, situated in the vibrant city of Northamptonshire, offers a dynamic BA (Hons) Advertising & Digital Marketing program tailored to meet the demands of the ever-evolving advertising industry. This undergraduate degree equips students with the knowledge and skills needed to thrive in the fast-paced world of advertising and digital marketing.
Curriculum: The BA (Hons) Advertising & Digital Marketing curriculum at the University of Northampton is designed to provide students with a comprehensive understanding of advertising principles and digital marketing strategies. Courses cover a wide range of topics including marketing fundamentals, consumer behavior, brand management, social media marketing, content creation, and digital analytics. Through a combination of theoretical learning and practical projects, students develop the creative, analytical, and technical skills required for success in the industry.
Research Focus: The University of Northampton is committed to promoting research excellence in the field of advertising and digital marketing. Faculty members engage in cutting-edge research projects that explore emerging trends, innovative strategies, and the impact of technology on consumer behavior. Students enrolled in the BA (Hons) Advertising & Digital Marketing program have the opportunity to participate in research initiatives, gaining valuable insights into industry best practices and contributing to the advancement of knowledge in the field.
Industry Engagement: One of the key strengths of the BA (Hons) Advertising & Digital Marketing program at the University of Northampton is its strong links to industry partners. Through guest lectures, workshops, and industry placements, students have the opportunity to engage with leading professionals and gain real-world experience in advertising agencies, marketing firms, digital media companies, and brand management organizations. These industry connections provide students with valuable networking opportunities and practical skills that enhance their employability upon graduation.
Global Perspective: The BA (Hons) Advertising & Digital Marketing program at the University of Northampton takes a global perspective on advertising and marketing, recognizing the importance of cultural diversity and international markets. Students have the opportunity to explore case studies and examples from around the world, gaining insights into different advertising practices and consumer behaviors. Additionally, international exchange programs and collaborations with overseas institutions offer students the chance to experience different cultural contexts and expand their global perspective, preparing them for careers in an increasingly interconnected world.
Location
Waterside
Score
IELTS 6
Tuition Fee
£ 14750
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at the University of Northampton are typically required to have a minimum academic achievement of 60% or above in their secondary school or equivalent qualifications.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 70, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Northampton offers various scholarships and financial aid opportunities to support international students in their academic journey. These scholarships aim to recognize outstanding academic achievements, promote diversity, and provide assistance to those who may face financial constraints.
International Scholarships: The university offers a range of international scholarships specifically designed for international students. These scholarships are merit-based and provide partial tuition fee waivers. The eligibility criteria, award amounts, and application processes may vary.
Chancellor's Scholarships: The Chancellor's Scholarships are prestigious awards offered to high-achieving international students who demonstrate exceptional academic performance and potential. These scholarships provide a significant reduction in tuition fees and are highly competitive. Eligible students are automatically considered for this scholarship based on their application for admission.
Country-Specific Scholarships: The University of Northampton also offers scholarships specifically tailored to students from certain countries or regions. These scholarships may be in partnership with governments, organizations, or educational institutions from those countries. The eligibility criteria, application process, and award amounts may vary depending on the specific scholarship.
Subject-Specific Scholarships: Some academic departments at the university may offer subject-specific scholarships to international students. These scholarships are typically based on academic excellence in a particular field of study. Students pursuing specific courses or disciplines may be eligible for these scholarships.
External Scholarships and Funding: In addition to the university's own scholarships, international students can also explore external funding options, such as government scholarships, corporate sponsorships, and charitable organizations. The university's international office or scholarship team can provide guidance and information on external funding opportunities available to international students.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may change from year to year.
The BA (Hons) Advertising & Digital Marketing program at the University of Northampton opens doors to a wide range of exciting career opportunities in the dynamic and rapidly evolving field of advertising and digital marketing.
Digital Marketing Specialist: Graduates can pursue roles as digital marketing specialists, leveraging their expertise in online advertising, social media marketing, search engine optimization (SEO), and email marketing to drive brand awareness, engagement, and conversions for businesses across various industries.
Advertising Account Executive: With a strong understanding of advertising principles and client management skills, graduates can work as advertising account executives, liaising between clients and creative teams to develop and execute advertising campaigns that meet client objectives and resonate with target audiences.
Social Media Manager: As social media continues to play a crucial role in brand promotion and customer engagement, graduates can pursue careers as social media managers, responsible for creating and implementing social media strategies, managing brand presence across platforms, and monitoring online conversations to enhance brand reputation.
Content Marketing Specialist: With their expertise in storytelling, content creation, and digital distribution channels, graduates can excel as content marketing specialists, developing and executing content strategies to attract, engage, and retain audiences through compelling and relevant content across various digital platforms.
Digital Advertising Strategist: Graduates can carve out careers as digital advertising strategists, analyzing market trends, consumer behavior, and campaign performance data to develop targeted and effective digital advertising strategies that maximize return on investment (ROI) for brands and advertisers.
Brand Manager: With a focus on brand management and consumer insights, graduates can pursue roles as brand managers, responsible for developing and implementing brand strategies, maintaining brand identity and integrity, and overseeing marketing campaigns to build brand equity and loyalty.
Marketing Analyst: Graduates with strong analytical skills can pursue careers as marketing analysts, using data-driven insights and market research techniques to evaluate marketing campaigns, identify trends and opportunities, and make informed recommendations for optimizing marketing strategies and tactics.
Entrepreneurship: Some graduates may choose to start their own digital marketing agencies, consultancy firms, or freelance businesses, leveraging their expertise and creativity to offer innovative solutions and services to clients in need of strategic digital marketing guidance.
