MSc Economics and Finance
The MSc Economics and Finance program at the University of Brighton is designed to prov...
BSc(Hons) Business Management with Marketing
Brighton: Moulsecoomb
INTAKE: September
Program Overview
The BSc(Hons) Business Management with Marketing program at the University of Brighton is designed to provide students with a comprehensive understanding of business principles and specialized knowledge in marketing. This program equips students with the skills and expertise needed to succeed in marketing-related roles within diverse industries.Graduates emerge as competent and innovative marketing professionals, ready to contribute effectively to organizations and drive business growth through strategic marketing initiatives. The program prepares students to excel in dynamic and competitive business environments, leveraging their marketing expertise to achieve organizational objectives.
1. Business Management Fundamentals: Students study core business disciplines, including finance, operations, human resource management, strategic management, and entrepreneurship. This foundation enables students to understand business dynamics and strategic decision-making.
2. Marketing Specialization: The curriculum focuses on marketing-specific topics such as consumer behavior, marketing strategy, digital marketing, branding, market research, and advertising. Students gain insights into developing effective marketing campaigns and understanding market trends.
3. Applied Marketing Skills: Students develop practical marketing skills through case studies, simulations, and projects. They learn to conduct market analysis, develop marketing strategies, and implement promotional techniques.
4. Industry-Relevant Modules: The program incorporates modules that address contemporary issues in marketing, including digital marketing, social media strategies, customer relationship management, and ethical marketing practices.
5. Practical Experience: While this program does not include a placement year, students have opportunities to gain practical experience through internships, industry projects, and extracurricular activities. These experiences enhance students' readiness for the workplace and contribute to their professional development.
6. Professional Development: The University of Brighton emphasizes professional development, offering students career workshops, networking events, and industry talks. Students receive support in CV writing, interview preparation, and personal branding to enhance their employability.
Location
Brighton: Moulsecoomb
Score
IELTS: 6
Tuition Fee
£ 13842
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at the University of Brighton are required to have completed their secondary education with a minimum of 60% or above in their respective country's grading system.
English Language Proficiency:
- IELTS: A minimum overall score of 6, with no individual component score below 5.5.
- TOEFL: A minimum overall score of 72, with a minimum score of 10 in each component.
- PTE: A minimum overall score of 56, with no individual score below 51.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Scholarships for International Students at the University of Brighton.
Vice-Chancellor's Scholarships: The Vice-Chancellor's Scholarships are prestigious awards offered to international undergraduate and postgraduate students who demonstrate exceptional academic performance. These scholarships provide a significant reduction in tuition fees and are awarded based on academic merit.
International Scholarships: The University of Brighton offers a range of scholarships specifically designed for international students. These scholarships are available for both undergraduate and postgraduate programs and provide financial support towards tuition fees. Eligibility criteria may vary, but they generally consider academic achievement, personal achievements, and contributions to the community.
Santander Scholarships: In collaboration with Santander Universities, the University of Brighton offers scholarships to international students. These scholarships aim to support students in pursuing their academic goals and provide financial assistance to cover tuition fees or living expenses.
Alumni Scholarships: The University of Brighton offers scholarships exclusively for international students who have previously completed a degree program at the university. These scholarships aim to encourage alumni to continue their education and contribute to their professional development.
Country-specific Scholarships: The University of Brighton may offer scholarships specific to certain countries or regions. These scholarships are designed to attract talented students from specific geographic areas and provide them with financial support to pursue their studies at the university.
It is important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.
Graduates from the BSc(Hons) Business Management with Marketing program at the University of Brighton have diverse and promising career opportunities in marketing and related fields. This program combines essential business management knowledge with specialized expertise in marketing, preparing graduates for roles that require strategic thinking, creativity, and strong communication skills.
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Marketing Manager/Director: Graduates can pursue roles as marketing managers or directors, responsible for developing and implementing marketing strategies, managing campaigns, and overseeing brand development.
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Digital Marketing Specialist: Graduates may specialize in digital marketing, focusing on online advertising, social media marketing, content creation, SEO, and data analytics to optimize digital campaigns.
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Market Research Analyst: Graduates can work as market research analysts, conducting market studies, analyzing consumer behavior, and providing insights to support strategic decision-making.
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Brand Manager: Graduates may pursue careers as brand managers, responsible for brand positioning, product launches, and maintaining brand equity through effective marketing initiatives.
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Advertising Executive: Graduates can work in advertising agencies, developing creative concepts, managing advertising campaigns, and collaborating with clients to achieve marketing objectives.
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Sales and Business Development Manager: Graduates with marketing expertise can pursue roles in sales and business development, driving revenue growth through effective sales strategies and customer engagement.
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Public Relations (PR) Specialist: Graduates may specialize in PR, managing media relations, crafting press releases, and enhancing brand reputation through strategic communication.
