MSc International Marketing

London

 

INTAKE: Jan, May & Sept

Program Overview

Anglia Ruskin University, UK, offers an MSc (Master of Science) program in International Marketing. This program is designed to equip students with the knowledge and skills required to excel in the dynamic field of international marketing.

  1. International Marketing Strategies: The MSc International Marketing program at Anglia Ruskin University provides students with a comprehensive understanding of global marketing strategies. Students learn how to develop and implement effective marketing plans that cater to diverse international markets. They gain insights into market research, consumer behavior, branding, product development, pricing, distribution, and promotional strategies in an international context.

  2. Cross-Cultural Marketing: The curriculum emphasizes the importance of understanding cultural differences and their impact on marketing practices. Students explore the challenges and opportunities of marketing across different cultures, learning how to adapt marketing messages, campaigns, and strategies to effectively engage with diverse consumer segments around the world.

  3. Digital Marketing and Analytics: The program incorporates the latest trends in digital marketing and analytics. Students learn about digital marketing channels, social media marketing, search engine optimization (SEO), content marketing, and data analytics. They develop the skills to leverage digital platforms and tools for effective international marketing campaigns and to analyze marketing data for decision-making.

  4. International Market Entry and Expansion: The curriculum covers various aspects of international market entry and expansion. Students gain insights into market entry strategies, international distribution channels, global pricing considerations, and the legal and ethical implications of conducting business in different countries. They learn how to evaluate market opportunities and develop strategies for successful market entry and growth.

  5. Global Consumer Trends and Insights: The program explores global consumer trends and the factors that influence consumer behavior in different markets. Students learn how to conduct market research, gather consumer insights, and apply consumer behavior theories to develop targeted marketing strategies. They understand the importance of adapting marketing approaches to meet the evolving needs and preferences of international consumers.

Pollster Education

Location

London

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16700

Postgraduate Entry Requirements:

  • Academic Qualifications: International students applying for postgraduate programs at Anglia Ruskin University are generally required to hold a bachelor's degree or equivalent qualification with a minimum grade of 55% or above. The specific entry requirements may vary depending on the program and academic background.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 19 in Writing.
    • PTE Academic: A minimum overall score of 62 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Additional Requirements: In some cases, applicants may be required to provide additional documents or fulfill specific requirements based on their chosen program. These additional requirements may include a personal statement, letters of recommendation, portfolio, or interview. It is important to review the program-specific entry requirements and application guidelines provided by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Anglia Ruskin University in the UK offers various scholarships and financial aid opportunities to international students to support their academic journey. These scholarships are designed to recognize and reward exceptional academic achievements and provide financial assistance to deserving students. 

  1. Vice Chancellor's International Excellence Scholarships: These scholarships are awarded to international students who demonstrate outstanding academic performance and potential. The scholarships are available for both undergraduate and postgraduate programs. Successful candidates receive a tuition fee discount, which varies based on the level of study and the applicant's academic qualifications.
  2. International Merit Scholarships: Anglia Ruskin University offers merit-based scholarships to international students who have achieved exceptional academic results in their previous studies. These scholarships are available for both undergraduate and postgraduate programs. The scholarship amount is determined based on the applicant's academic qualifications and may cover a percentage of the tuition fees.
  3. International Alumni Scholarship: This scholarship is exclusively available to international students who have previously graduated from Anglia Ruskin University and wish to pursue a postgraduate program. It offers a tuition fee discount to eligible students who demonstrate a commitment to their field of study and show potential for future success.
  4. Country-Specific Scholarships: Anglia Ruskin University also provides scholarships specifically tailored to students from certain countries. These scholarships aim to promote cultural diversity and academic excellence. The eligibility criteria, scholarship amounts, and application procedures vary depending on the country of origin.
  5. External Scholarships and Funding: In addition to the university-specific scholarships, international students at Anglia Ruskin University can explore external funding options available through government scholarships, foundations, and organizations in their home countries. The university's scholarship office provides guidance and support in identifying and applying for these external scholarships.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

Graduates of the MSc International Marketing program from Anglia Ruskin University have diverse career prospects in the field of international marketing. 

  1. International Marketing Manager: Graduates can pursue roles as international marketing managers, responsible for planning and executing marketing campaigns across multiple countries. They develop market entry strategies, manage international marketing budgets, and coordinate marketing activities across different regions.

  2. Global Brand Manager: Graduates can work as global brand managers, overseeing the development and management of brands in international markets. They ensure brand consistency, adapt marketing strategies to different cultures, and monitor brand performance across countries.

  3. Market Research Analyst: Graduates can pursue careers as market research analysts, conducting research to gather consumer insights, evaluate market trends, and assess the potential of international markets. They provide valuable market intelligence to support decision-making and develop effective marketing strategies.

  4. Digital Marketing Specialist: Graduates can specialize in digital marketing, working as digital marketing managers or specialists in international organizations. They develop and implement digital marketing campaigns, optimize online presence, and leverage digital channels to reach global audiences.

  5. International Sales Manager: Graduates can pursue roles as international sales managers, overseeing sales operations in different countries or regions. They develop sales strategies, manage sales teams, and build relationships with international clients and partners.

  6. International Trade Specialist: Graduates can work in international trade, facilitating the export and import of goods and services between countries. They handle international contracts, ensure compliance with trade regulations, and identify opportunities for market expansion.


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