MSc Brand Management with placement

Cambridge

 

INTAKE: Jan & Sept

Program Overview

Anglia Ruskin University, UK, offers an MSc in Brand Management (full-time with placement) that equips students with the knowledge and skills to excel in the dynamic field of brand management. This program provides a comprehensive understanding of branding strategies, consumer behavior, and marketing techniques.

  1. Comprehensive Brand Management Curriculum: The MSc Brand Management program at Anglia Ruskin University covers a wide range of subjects related to brand development and management. Students learn about brand strategy, brand positioning, brand identity, consumer insights, and integrated marketing communications.

  2. Understanding Consumer Behavior: The program focuses on understanding consumer behavior and market trends. Students explore various research methodologies to gain insights into consumer preferences and develop effective branding strategies that resonate with the target audience.

  3. Strategic Branding: The curriculum emphasizes the development of strategic branding skills. Students learn how to create compelling brand narratives, design brand experiences, and manage brand portfolios. They gain a deep understanding of brand equity and the role of branding in driving business success.

  4. Digital and Social Media Marketing: The program recognizes the importance of digital and social media in modern brand management. Students explore the strategies and techniques for leveraging digital platforms to build and manage brands effectively. They learn how to create engaging content, manage online communities, and analyze digital marketing metrics.

  5. Industry-Relevant Skills and Tools: The program equips students with practical skills and tools used in the field of brand management. They learn how to conduct market research, develop brand strategies, design marketing campaigns, and analyze brand performance. Students also gain proficiency in using industry-standard software and analytics tools.

  6. Placement Year: The MSc Brand Management program offers students the opportunity to undertake a placement year. This placement allows students to apply their knowledge and skills in a real-world brand management setting. They work with renowned companies or marketing agencies, gaining valuable industry experience and building professional networks.

Pollster Education

Location

Cambridge

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 14300

Postgraduate Entry Requirements:

  • Academic Qualifications: International students applying for postgraduate programs at Anglia Ruskin University are generally required to hold a bachelor's degree or equivalent qualification with a minimum grade of 55% or above. The specific entry requirements may vary depending on the program and academic background.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 19 in Writing.
    • PTE Academic: A minimum overall score of 62 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Additional Requirements: In some cases, applicants may be required to provide additional documents or fulfill specific requirements based on their chosen program. These additional requirements may include a personal statement, letters of recommendation, portfolio, or interview. It is important to review the program-specific entry requirements and application guidelines provided by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Anglia Ruskin University in the UK offers various scholarships and financial aid opportunities to international students to support their academic journey. These scholarships are designed to recognize and reward exceptional academic achievements and provide financial assistance to deserving students. 

  1. Vice Chancellor's International Excellence Scholarships: These scholarships are awarded to international students who demonstrate outstanding academic performance and potential. The scholarships are available for both undergraduate and postgraduate programs. Successful candidates receive a tuition fee discount, which varies based on the level of study and the applicant's academic qualifications.
  2. International Merit Scholarships: Anglia Ruskin University offers merit-based scholarships to international students who have achieved exceptional academic results in their previous studies. These scholarships are available for both undergraduate and postgraduate programs. The scholarship amount is determined based on the applicant's academic qualifications and may cover a percentage of the tuition fees.
  3. International Alumni Scholarship: This scholarship is exclusively available to international students who have previously graduated from Anglia Ruskin University and wish to pursue a postgraduate program. It offers a tuition fee discount to eligible students who demonstrate a commitment to their field of study and show potential for future success.
  4. Country-Specific Scholarships: Anglia Ruskin University also provides scholarships specifically tailored to students from certain countries. These scholarships aim to promote cultural diversity and academic excellence. The eligibility criteria, scholarship amounts, and application procedures vary depending on the country of origin.
  5. External Scholarships and Funding: In addition to the university-specific scholarships, international students at Anglia Ruskin University can explore external funding options available through government scholarships, foundations, and organizations in their home countries. The university's scholarship office provides guidance and support in identifying and applying for these external scholarships.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

Graduates of the MSc Brand Management program (full-time with placement) from Anglia Ruskin University have excellent career prospects in various brand management roles. 

  1. Brand Manager: Graduates can pursue careers as brand managers, responsible for developing and implementing brand strategies, managing brand equity, and ensuring brand consistency across different channels. They work closely with cross-functional teams to execute marketing campaigns and drive brand growth.

  2. Marketing Manager: Graduates can work as marketing managers, overseeing the overall marketing efforts of a company. They develop marketing strategies, analyze market trends, coordinate advertising and promotional activities, and manage brand communication across various channels.

  3. Market Research Analyst: Graduates can work as market research analysts, collecting and analyzing data to identify market trends, consumer preferences, and competitive landscapes. They provide valuable insights to support brand positioning, product development, and marketing decision-making.

  4. Digital Marketing Specialist: With their understanding of digital marketing strategies, graduates can specialize in digital marketing roles. They can work as digital marketing managers, social media managers, or content marketers, leveraging digital channels to build brand awareness and engage with consumers.

  5. Brand Consultant: Graduates can work as brand consultants, offering their expertise to companies seeking to enhance their brand image or launch new products. They provide strategic advice, conduct brand audits, and develop brand positioning strategies to help businesses achieve their branding goals.

  6. Advertising Account Manager: Graduates can pursue careers in advertising agencies as account managers, responsible for managing client relationships and overseeing the execution of advertising campaigns. They collaborate with creative teams, media planners, and clients to deliver effective brand communication.


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