MSc Brand Management

Cambridge

 

INTAKE: Jan & Sept

Program Overview

Anglia Ruskin University, UK, offers a comprehensive Master of Science (MSc) program in Brand Management. This program is designed to equip students with the knowledge and skills required to build and manage strong brands in today's competitive market.

  1. Strategic Brand Management: The MSc Brand Management program at Anglia Ruskin University focuses on the strategic aspects of brand management. Students learn how to develop, position, and manage brands effectively to create a strong brand identity and drive business growth. They gain a deep understanding of brand equity, brand differentiation, and brand communication strategies.

  2. Consumer Behavior and Insights: The program emphasizes understanding consumer behavior and using consumer insights to build successful brands. Students explore psychological and sociological factors influencing consumer decision-making and learn how to apply this knowledge to develop targeted brand strategies and campaigns.

  3. Brand Building Techniques: The program covers a range of brand building techniques, including brand architecture, brand positioning, brand storytelling, and brand experience design. Students learn how to craft compelling brand narratives, create engaging brand experiences, and build brand loyalty among consumers.

  4. Digital Branding and Social Media: In today's digital era, digital branding and social media play a crucial role in brand management. The program incorporates modules on digital marketing, social media strategy, and online brand management. Students learn how to leverage digital platforms to enhance brand visibility, engage with consumers, and monitor brand reputation.

  5. Brand Measurement and Evaluation: Measuring the effectiveness of brand management efforts is vital for success. The program equips students with tools and techniques to measure and evaluate brand performance. Students learn how to conduct brand audits, analyze brand metrics, and make data-driven decisions to improve brand performance.

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Location

Cambridge

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Score

IELTS 6.5

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Tuition Fee

£ 15000

Postgraduate Entry Requirements:

  • Academic Qualifications: International students applying for postgraduate programs at Anglia Ruskin University are generally required to hold a bachelor's degree or equivalent qualification with a minimum grade of 55% or above. The specific entry requirements may vary depending on the program and academic background.
  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 88, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 19 in Writing.
    • PTE Academic: A minimum overall score of 62 with no individual score below 59.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Additional Requirements: In some cases, applicants may be required to provide additional documents or fulfill specific requirements based on their chosen program. These additional requirements may include a personal statement, letters of recommendation, portfolio, or interview. It is important to review the program-specific entry requirements and application guidelines provided by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Anglia Ruskin University in the UK offers various scholarships and financial aid opportunities to international students to support their academic journey. These scholarships are designed to recognize and reward exceptional academic achievements and provide financial assistance to deserving students. 

  1. Vice Chancellor's International Excellence Scholarships: These scholarships are awarded to international students who demonstrate outstanding academic performance and potential. The scholarships are available for both undergraduate and postgraduate programs. Successful candidates receive a tuition fee discount, which varies based on the level of study and the applicant's academic qualifications.
  2. International Merit Scholarships: Anglia Ruskin University offers merit-based scholarships to international students who have achieved exceptional academic results in their previous studies. These scholarships are available for both undergraduate and postgraduate programs. The scholarship amount is determined based on the applicant's academic qualifications and may cover a percentage of the tuition fees.
  3. International Alumni Scholarship: This scholarship is exclusively available to international students who have previously graduated from Anglia Ruskin University and wish to pursue a postgraduate program. It offers a tuition fee discount to eligible students who demonstrate a commitment to their field of study and show potential for future success.
  4. Country-Specific Scholarships: Anglia Ruskin University also provides scholarships specifically tailored to students from certain countries. These scholarships aim to promote cultural diversity and academic excellence. The eligibility criteria, scholarship amounts, and application procedures vary depending on the country of origin.
  5. External Scholarships and Funding: In addition to the university-specific scholarships, international students at Anglia Ruskin University can explore external funding options available through government scholarships, foundations, and organizations in their home countries. The university's scholarship office provides guidance and support in identifying and applying for these external scholarships.

It's important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.

Graduates of the MSc Brand Management program from Anglia Ruskin University have excellent career prospects in the field of branding and marketing.

  1. Brand Manager: Graduates can pursue brand management roles in corporations, overseeing the development, implementation, and management of brand strategies. They are responsible for maintaining brand consistency, monitoring market trends, and ensuring brand equity.

  2. Marketing Manager: Graduates can work as marketing managers, developing and executing marketing strategies that align with brand objectives. They collaborate with cross-functional teams to create integrated marketing campaigns and drive brand awareness and customer engagement.

  3. Digital Branding Specialist: Graduates can specialize in digital branding, working in digital marketing agencies or in-house marketing teams. They focus on developing and implementing digital brand strategies, managing social media presence, and optimizing online brand experiences.

  4. Market Research Analyst: Graduates can work as market research analysts, conducting research and analysis to understand consumer perceptions, market trends, and competitive landscapes. They provide insights that inform brand strategies and help in identifying opportunities for brand growth.

  5. Brand Consultant: Graduates can work as brand consultants, providing strategic advice to businesses on brand development, brand positioning, and brand communication. They collaborate with clients to develop brand strategies that align with business goals and drive brand success.

  6. Entrepreneurship and Branding: Graduates can leverage their brand management skills to start their own businesses or join startups. They can develop and launch their own brands or help other businesses build and manage their brand identities.


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