MBA Business Administration
Staffordshire University's MBA Business Administration course offers a comprehensiv...
BA (Hons) Digital and Social Media Marketing
Stoke-on-Trent campus
INTAKE: September
Program Overview
Staffordshire University, situated in the UK, offers an innovative BA (Hons) Digital and Social Media Marketing program aimed at preparing students for careers in the rapidly evolving field of digital marketing. This undergraduate degree equips students with the knowledge and practical skills needed to thrive in today's digital landscape, where social media platforms and digital technologies play a crucial role in marketing strategies.
Curriculum: The curriculum of the BA (Hons) Digital and Social Media Marketing program at Staffordshire University is designed to provide students with a comprehensive understanding of digital marketing principles, strategies, and tools. Students explore a wide range of subjects including digital marketing fundamentals, social media marketing, content creation, search engine optimization (SEO), data analytics, and digital advertising. The curriculum emphasizes hands-on learning experiences, case studies, and real-world projects to ensure students develop practical skills that are directly applicable to the digital marketing industry.
Research Focus: Staffordshire University maintains a strong focus on research within the field of digital marketing. Faculty members engage in research projects exploring various aspects of digital marketing trends, consumer behavior in digital environments, emerging technologies in marketing, and the impact of social media on marketing strategies. Students have the opportunity to participate in research initiatives, collaborate with faculty members, and gain insights into the latest developments in digital marketing through their coursework.
Industry Engagement: The BA (Hons) Digital and Social Media Marketing program at Staffordshire University fosters strong connections with industry partners to provide students with valuable insights and practical experience. The university collaborates with leading digital marketing agencies, technology companies, and marketing professionals to offer guest lectures, industry workshops, and networking events. Students also have the opportunity to undertake internships or work on industry projects, allowing them to apply their skills in real-world settings and build connections within the digital marketing industry.
Global Perspective: Staffordshire University recognizes the global nature of the digital marketing landscape and incorporates international perspectives into its curriculum. The BA (Hons) Digital and Social Media Marketing program explores global digital marketing trends, cross-cultural marketing strategies, and the influence of globalization on consumer behavior. Students are encouraged to analyze digital marketing campaigns from around the world, study international markets, and develop cultural competency to succeed in a globalized digital economy. Additionally, the university offers opportunities for international study exchanges, enabling students to gain valuable global experience and expand their horizons.
Location
Stoke-on-Trent campus
Score
IELTS 6
Tuition Fee
£ 16750
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs are typically expected to have completed their secondary education with a minimum of 65% or above in their final exams.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 72, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
- It is important to note that the English language requirements may vary slightly depending on the chosen program.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Staffordshire University values diversity and aims to support international students in their academic journey. To make education more accessible and affordable, the university offers a range of scholarships specifically designed for international students. These scholarships recognize academic excellence, promote diversity, and provide financial assistance to deserving students.
Vice-Chancellor's International Scholarship: This prestigious scholarship is awarded to exceptional international students who demonstrate academic excellence and outstanding achievements. The scholarship covers a significant portion of the tuition fees and is available for both undergraduate and postgraduate students.
International Merit Scholarship: Staffordshire University offers the International Merit Scholarship to high-achieving international students. The scholarship provides a reduction in tuition fees and is available for both undergraduate and postgraduate programs. Eligibility criteria are based on academic performance and other achievements.
GREAT Scholarships: Staffordshire University is part of the GREAT Scholarships program, which is funded by the UK government's GREAT Britain Campaign. The program offers scholarships to students from selected countries, supporting them in pursuing their studies at UK universities. The scholarships cover a portion of the tuition fees for specific programs.
International Sports Scholarship: Staffordshire University recognizes the talent and achievements of international students in sports. The International Sports Scholarship is awarded to outstanding student-athletes who have represented their country at the national or international level. The scholarship provides financial support and other benefits to help students balance their academic and sporting commitments.
Country-Specific Scholarships: Staffordshire University also offers scholarships specifically tailored to students from certain countries. These scholarships aim to promote cultural diversity and strengthen ties with partner institutions. Eligibility criteria, application procedures, and scholarship amounts may vary depending on the country-specific scholarships available.
It is important to note that scholarship availability, eligibility criteria, and application deadlines may vary each year.
Graduates of the BA (Hons) Digital and Social Media Marketing program at Staffordshire University are well-prepared to pursue diverse and rewarding career paths in the ever-expanding field of digital marketing.
Digital Marketing Specialist: Many graduates choose to work as digital marketing specialists, utilizing their expertise in various digital marketing channels and tools to create and execute effective marketing campaigns. They may specialize in areas such as social media marketing, search engine optimization (SEO), email marketing, content marketing, or digital advertising.
Social Media Manager: With their in-depth understanding of social media platforms and strategies, graduates may pursue careers as social media managers. They are responsible for managing social media accounts, creating engaging content, interacting with followers, analyzing social media metrics, and developing social media strategies to enhance brand visibility and engagement.
Content Strategist/Creator: Graduates may work as content strategists or creators, responsible for developing and executing content marketing strategies across various digital platforms. They create compelling and relevant content such as articles, blog posts, videos, infographics, and social media posts to attract and engage audiences, drive website traffic, and generate leads for businesses.
Digital Marketing Analyst: Some graduates may choose to specialize in digital marketing analytics, working as digital marketing analysts or data analysts. They analyze data from digital marketing campaigns to measure performance, identify trends, and make data-driven recommendations for optimizing marketing strategies and maximizing return on investment (ROI).
E-commerce Specialist: With the rise of online shopping, graduates may pursue careers as e-commerce specialists, helping businesses optimize their online sales channels and enhance the customer shopping experience. They may work on website optimization, online merchandising, conversion rate optimization (CRO), and digital marketing strategies to drive sales and revenue for e-commerce businesses.
Marketing Manager/Director: Graduates with experience and leadership skills may advance to roles as marketing managers or directors, overseeing the overall marketing strategy and execution for businesses or marketing agencies. They develop marketing plans, allocate budgets, supervise marketing teams, and monitor the effectiveness of marketing efforts to achieve business goals and objectives.
Digital Marketing Consultant: Some graduates may choose to work as independent consultants, offering their expertise in digital marketing to businesses of all sizes. They provide strategic guidance, develop customized marketing plans, and implement digital marketing tactics to help clients achieve their marketing objectives and grow their businesses online.
Brand Manager: Graduates may also pursue careers as brand managers, responsible for developing and managing the brand identity and reputation of businesses. They oversee brand positioning, messaging, and creative assets across digital and traditional marketing channels to ensure consistency and alignment with brand values and objectives.
