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BA (Hons) Mass Communications (Top-Up)
Sunderland
INTAKE: September
Program Overview
The BA (Hons) Mass Communications (Top-Up) program at the University of Sunderland is designed for students who have completed a relevant foundation or diploma course and wish to further their education in the field of mass communications. This program provides students with a comprehensive understanding of the theories, practices, and technologies shaping the contemporary media landscape. Students explore key areas such as journalism, public relations, advertising, digital media, and media law, gaining practical skills and theoretical knowledge essential for careers in the media industry or further study in related fields.
Curriculum: The curriculum of the BA (Hons) Mass Communications (Top-Up) program is structured to build upon students' existing knowledge and skills while introducing new concepts and techniques relevant to the field of mass communications. Core modules cover topics such as media theory, media ethics, media law, and media research methods. Students also have the opportunity to choose from a range of elective modules, allowing them to specialize in areas such as journalism, public relations, advertising, digital media production, or media management. Practical projects, workshops, and internships enhance students' professional skills and prepare them for careers in the media industry.
Research Focus: The BA (Hons) Mass Communications (Top-Up) program emphasizes research-led learning, encouraging students to critically analyze media texts, audiences, and industries. Students learn about qualitative and quantitative research methods used in media studies, exploring topics such as media effects, audience reception, media representation, and media production processes. Research projects enable students to conduct original research, collect and analyze data, and present their findings in a scholarly manner. Students develop critical thinking, analytical, and research skills essential for careers in media research, academia, or media management.
Industry Engagement: Industry engagement is a key component of the BA (Hons) Mass Communications (Top-Up) program, providing students with opportunities to gain real-world experience and network with media professionals. The program collaborates with media organizations, news outlets, advertising agencies, and public relations firms to offer internships, work placements, and industry projects. Students may have the chance to work on live briefs, produce multimedia content, or participate in media campaigns, gaining practical skills and industry insights. Guest lectures, networking events, and career workshops further enhance students' industry readiness and employability.
Global Perspective: The BA (Hons) Mass Communications (Top-Up) program at the University of Sunderland incorporates a global perspective into its curriculum, addressing global media trends, cross-cultural communication, and media globalization. Students explore how media industries operate in different cultural, political, and economic contexts, analyzing global media flows, transnational media corporations, and cultural imperialism. The program also examines media representations of global issues such as climate change, migration, and human rights, fostering critical awareness and global citizenship among students. Study abroad opportunities, international exchange programs, and collaborative projects with global partners further enhance students' global perspective and intercultural competence.
Location
Sunderland
Score
IELTS 6
Tuition Fee
£ 14000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Sunderland offers a range of scholarships and funding opportunities to support students in their academic pursuits. These scholarships aim to recognize and reward academic excellence, as well as provide financial assistance to students who may face financial barriers to education.
Vice-Chancellor's Scholarship: This is a prestigious scholarship awarded to high-achieving students who demonstrate exceptional academic performance. It provides a tuition fee discount of up to £3,000.
International Scholarship: This scholarship is specifically designed for international students studying at the University of Sunderland. It offers a tuition fee reduction of up to £1,500 for eligible students.
Sports Scholarship: The university also offers sports scholarships to talented athletes who excel in their chosen sport. These scholarships provide support in the form of coaching, training, and financial assistance.
Subject-specific Scholarships: Some academic departments at the university may offer scholarships or bursaries specifically tailored to students studying in a particular field or discipline. These scholarships may have varying criteria and application processes.
Graduating with a BA (Hons) in Mass Communications (Top-Up) from the University of Sunderland opens up a wide array of career opportunities in the dynamic field of media and communications.
Media Journalist: Graduates may pursue roles as media journalists, reporting news stories for newspapers, magazines, online platforms, or broadcast media outlets. They research, investigate, and write articles on a variety of topics, ranging from current events and politics to entertainment and culture. Media journalists may work as reporters, correspondents, or editors, covering local, national, or international news stories and events.
Digital Content Creator: Graduates may work as digital content creators, producing engaging and shareable content for online platforms, social media channels, or digital marketing campaigns. They create multimedia content such as articles, videos, podcasts, infographics, and interactive features to inform, entertain, or persuade audiences. Digital content creators may work for media organizations, content agencies, digital marketing firms, or as freelancers, leveraging their creativity and storytelling skills to engage online audiences.
Public Relations Specialist: Graduates may pursue careers in public relations (PR), managing communications between organizations and their stakeholders, including the media, customers, employees, and the public. PR specialists develop and implement communication strategies, write press releases, organize events, and build relationships with journalists and influencers to promote positive public perceptions of their clients or employers. They may work for PR agencies, corporations, nonprofit organizations, government agencies, or as independent consultants.
Advertising Executive: Graduates may work in advertising, creating and executing advertising campaigns to promote products, services, or brands to target audiences. Advertising executives develop creative concepts, design ad campaigns, select media channels, and analyze campaign performance to achieve marketing objectives and drive consumer engagement. They may work for advertising agencies, marketing firms, media companies, or in-house marketing departments, collaborating with creative teams, clients, and media partners to deliver impactful advertising solutions.
Social Media Manager: Graduates may specialize in social media management, overseeing the presence and engagement of brands or organizations on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok. Social media managers develop content calendars, create engaging posts, monitor social media trends, respond to comments and messages, and analyze metrics to optimize social media performance. They may work for brands, agencies, or as freelancers, helping businesses build and maintain their online communities and brand identities.
Content Strategist: Graduates may work as content strategists, developing comprehensive content strategies to align with organizational goals and target audience needs. Content strategists conduct audience research, develop content calendars, oversee content production, distribution, and promotion, and analyze content performance to drive engagement and achieve business objectives. They may work for content marketing agencies, digital media companies, or in-house marketing teams, collaborating with cross-functional teams to create impactful content experiences.
