MBA Business Administration (Human Resources Management)
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BA (Hons) Marketing
Sunderland
INTAKE: September
Program Overview
The University of Sunderland in the UK offers a dynamic BA (Hons) in Marketing program designed to equip students with the knowledge, skills, and practical experience needed to excel in the field of marketing. This program provides students with a comprehensive understanding of marketing principles, theories, and practices, with a focus on contemporary marketing trends and strategies. Grounded in both theoretical knowledge and practical application, the BA (Hons) in Marketing program prepares students for diverse and dynamic careers in marketing across various industries.
Curriculum: The curriculum of the BA (Hons) in Marketing program at the University of Sunderland covers a wide range of topics relevant to the field of marketing. Students engage in modules focusing on marketing strategy, consumer behavior, market research, digital marketing, branding, advertising, and public relations. They also learn about marketing analytics, social media marketing, content marketing, and relationship marketing. The program integrates theoretical learning with practical experiences, including case studies, group projects, industry placements, and simulations, allowing students to develop the skills and knowledge needed to succeed in the competitive marketing landscape.
Research Focus: Research is an integral part of the BA (Hons) in Marketing program at the University of Sunderland. Students have the opportunity to engage in research projects that explore emerging issues, trends, and challenges in the field of marketing. Through research modules, students learn research methods, data analysis techniques, and critical thinking skills, enabling them to conduct market research, analyze consumer behavior, and evaluate marketing strategies and campaigns. Research projects also provide students with opportunities to contribute to the knowledge base in marketing and develop innovative solutions to marketing problems.
Industry Engagement: The University of Sunderland emphasizes industry engagement within its BA (Hons) in Marketing program. Students have access to industry professionals, guest speakers, and networking events that provide insights into the practical realities of the marketing profession. Additionally, the university collaborates with marketing agencies, companies, and organizations to provide students with opportunities for internships, work placements, and collaborative projects. This industry engagement ensures that students gain practical experience, build professional networks, and are well-prepared for careers in marketing upon graduation.
Global Perspective: Marketing is a global discipline that transcends geographical boundaries and cultural differences. The BA (Hons) in Marketing program at the University of Sunderland integrates a global perspective into its curriculum, exposing students to diverse marketing practices, trends, and consumer behaviors around the world. Through modules on global marketing, international business, and cross-cultural communication, students develop an understanding of the global dimensions of marketing and the importance of cultural competence in developing marketing strategies and campaigns for diverse markets. This global perspective prepares students to work in multinational corporations, global marketing agencies, or to pursue international marketing opportunities, where they can apply their skills and knowledge to reach global audiences and achieve business objectives.
Location
Sunderland
Score
IELTS 6
Tuition Fee
£ 14000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Sunderland offers a range of scholarships and funding opportunities to support students in their academic pursuits. These scholarships aim to recognize and reward academic excellence, as well as provide financial assistance to students who may face financial barriers to education.
Vice-Chancellor's Scholarship: This is a prestigious scholarship awarded to high-achieving students who demonstrate exceptional academic performance. It provides a tuition fee discount of up to £3,000.
International Scholarship: This scholarship is specifically designed for international students studying at the University of Sunderland. It offers a tuition fee reduction of up to £1,500 for eligible students.
Sports Scholarship: The university also offers sports scholarships to talented athletes who excel in their chosen sport. These scholarships provide support in the form of coaching, training, and financial assistance.
Subject-specific Scholarships: Some academic departments at the university may offer scholarships or bursaries specifically tailored to students studying in a particular field or discipline. These scholarships may have varying criteria and application processes.
Graduating with a BA (Hons) in Marketing from the University of Sunderland opens up a wide array of exciting career opportunities in the dynamic and ever-evolving field of marketing.
Marketing Manager: One of the most common career paths for graduates is to become a marketing manager. Marketing managers are responsible for developing and implementing marketing strategies to promote products, services, or brands. They oversee various aspects of marketing campaigns, including market research, advertising, branding, digital marketing, and public relations. Marketing managers work closely with other departments, such as sales, product development, and finance, to achieve business objectives and drive revenue growth.
Digital Marketing Specialist: With the rise of digital channels and technologies, graduates may specialize in digital marketing. Digital marketing specialists develop and execute online marketing campaigns using channels such as social media, email marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, and content marketing. They analyze digital metrics and analytics to measure campaign performance, optimize strategies, and drive engagement and conversions. Digital marketing specialists may work for digital marketing agencies, e-commerce companies, or within marketing departments of businesses across industries.
Market Research Analyst: Graduates may pursue careers as market research analysts, collecting and analyzing data to understand market trends, consumer behavior, and competitive landscapes. Market research analysts use various research methods, including surveys, focus groups, and data analysis tools, to gather insights that inform marketing strategies and business decisions. They produce reports and presentations to communicate findings and recommendations to stakeholders and help organizations stay competitive in the market.
Brand Manager: Brand managers are responsible for building and maintaining brand equity and identity. They develop brand strategies, messaging, and positioning to differentiate products or services in the marketplace. Brand managers oversee brand campaigns, visual identity, and messaging across various marketing channels to ensure consistency and resonance with target audiences. They monitor brand performance, conduct market analysis, and collaborate with cross-functional teams to drive brand growth and loyalty.
Advertising Account Executive: Graduates may work as advertising account executives, managing client relationships and coordinating advertising campaigns on behalf of advertising agencies or media companies. Account executives serve as the primary point of contact between clients and agency teams, ensuring that client needs and objectives are met. They develop advertising proposals, oversee campaign execution, and track campaign performance to deliver results and maximize return on investment for clients.
Public Relations Specialist: Public relations (PR) specialists are responsible for managing the reputation and public image of organizations or individuals. They develop PR strategies, create media relations campaigns, and craft messaging to shape public perception and enhance brand visibility. PR specialists write press releases, pitch stories to media outlets, and manage crisis communications to address issues and protect the reputation of their clients or employers.
Sales Manager: Graduates may pursue careers in sales management, overseeing sales teams and driving revenue growth for organizations. Sales managers develop sales strategies, set sales targets, and motivate sales teams to achieve objectives. They analyze sales data, monitor market trends, and identify opportunities to expand market share and increase profitability. Sales managers may work in various industries, such as retail, consumer goods, technology, or business-to-business (B2B) sales.
