MBA Business Administration (Human Resources Management)
Intake:- January, April, August & October The MBA Busine...
BA(Hons) Fashion Journalism
Sunderland
INTAKE: September
Program Overview
The BA (Hons) Fashion Journalism program at the University of Sunderland is designed to equip students with the knowledge, skills, and practical experience necessary to pursue careers in fashion journalism, media, and communications. This program offers students the opportunity to explore the dynamic intersection of fashion, journalism, and digital media, preparing them for roles in fashion writing, editing, digital content creation, and fashion media production.
Curriculum: The curriculum of the BA (Hons) Fashion Journalism program covers a wide range of topics essential for understanding the fashion industry, journalism principles, and multimedia storytelling techniques. Students study core subjects such as fashion history, theory, and culture, journalism ethics and practices, digital media production, fashion photography, and styling. Additionally, they explore specialized areas such as fashion reporting, feature writing, fashion criticism, social media management, and multimedia storytelling. The program integrates theoretical learning with practical projects, industry placements, and live briefs to develop students' writing skills, digital literacy, visual communication, and editorial judgment.
Research Focus: The University of Sunderland emphasizes a research-led approach within the BA (Hons) Fashion Journalism program. Faculty members are actively engaged in research projects exploring various aspects of fashion media, consumer behavior, fashion trends, and cultural influences. Students have opportunities to engage in research activities, undertake investigative projects, and contribute to fashion publications or online platforms. This research focus enables students to critically analyze fashion narratives, identify emerging trends, and produce original and thought-provoking fashion journalism content.
Industry Engagement: The BA (Hons) Fashion Journalism program maintains strong connections with the fashion industry, media organizations, fashion magazines, PR agencies, and digital platforms. Guest lectures, industry workshops, and networking events provide students with insights into current industry practices, editorial trends, and career opportunities. Students may also have the opportunity to undertake internships, work placements, or freelance projects with industry partners, gaining practical experience and building professional networks within the fashion and media sectors.
Global Perspective: In today's globalized fashion landscape, the BA (Hons) Fashion Journalism program emphasizes the importance of understanding global fashion markets, cultural diversity, and international fashion trends. While the program may primarily focus on Western fashion contexts, students explore global fashion capitals, emerging designers, and multicultural influences in fashion journalism. Elective modules or study abroad opportunities may expose students to different fashion cultures, industry practices, and media landscapes worldwide, enhancing their global awareness and adaptability as fashion journalists and communicators.
Location
Sunderland
Score
IELTS 6
Tuition Fee
£ 14000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Sunderland offers a range of scholarships and funding opportunities to support students in their academic pursuits. These scholarships aim to recognize and reward academic excellence, as well as provide financial assistance to students who may face financial barriers to education.
Vice-Chancellor's Scholarship: This is a prestigious scholarship awarded to high-achieving students who demonstrate exceptional academic performance. It provides a tuition fee discount of up to £3,000.
International Scholarship: This scholarship is specifically designed for international students studying at the University of Sunderland. It offers a tuition fee reduction of up to £1,500 for eligible students.
Sports Scholarship: The university also offers sports scholarships to talented athletes who excel in their chosen sport. These scholarships provide support in the form of coaching, training, and financial assistance.
Subject-specific Scholarships: Some academic departments at the university may offer scholarships or bursaries specifically tailored to students studying in a particular field or discipline. These scholarships may have varying criteria and application processes.
Graduates of the BA (Hons) Fashion Journalism program at the University of Sunderland are well-equipped to pursue diverse and exciting career opportunities in the fashion media industry. With their specialized knowledge in fashion journalism, multimedia storytelling skills, and industry experience, graduates can explore various career paths within fashion magazines, digital media platforms, PR agencies, fashion brands, and freelance journalism.
Fashion Journalist: Many graduates choose to become fashion journalists, working for fashion magazines, newspapers, online publications, or fashion blogs. Fashion journalists research and write articles, features, reviews, and interviews about fashion trends, designers, events, and industry developments. They attend fashion shows, conduct interviews with designers and industry insiders, and produce compelling content to engage readers and inform them about the latest happenings in the fashion world.
Fashion Editor: Others may opt for roles as fashion editors, overseeing the editorial content and direction of fashion publications or digital platforms. Fashion editors plan editorial calendars, commission articles, curate visual content, and ensure the overall quality and consistency of the publication's fashion coverage. They collaborate with writers, photographers, stylists, and designers to create visually stunning and culturally relevant fashion stories that resonate with the target audience.
Digital Content Creator: Some graduates may pursue careers as digital content creators, producing engaging multimedia content for fashion brands, retailers, or media organizations. Digital content creators develop creative concepts, produce videos, podcasts, and social media content, and manage online platforms to enhance brand visibility, drive audience engagement, and increase social media followership. They leverage their storytelling skills and visual creativity to create captivating content that reflects the brand's identity and connects with the target audience.
Fashion Stylist: Others may choose to work as fashion stylists, collaborating with photographers, models, and art directors to create visually striking fashion shoots for magazines, advertising campaigns, or e-commerce platforms. Fashion stylists select clothing, accessories, and props, coordinate outfits, and ensure that the overall aesthetic aligns with the creative vision and brand identity. They play a crucial role in translating fashion trends and concepts into compelling visual narratives that resonate with viewers and consumers.
Public Relations Specialist: Some graduates may opt for roles in fashion public relations (PR), representing fashion brands, designers, or fashion events and managing their public image and reputation. PR specialists develop communication strategies, pitch stories to media outlets, organize press events, and cultivate relationships with journalists, influencers, and stakeholders to generate positive media coverage and build brand awareness and credibility.
Fashion Blogger/Influencer: Others may pursue careers as fashion bloggers or influencers, creating their own digital platforms to share their fashion insights, personal style, and lifestyle experiences with a global audience. Fashion bloggers and influencers collaborate with brands, attend fashion events, and monetize their online presence through sponsored content, affiliate marketing, and brand partnerships. They leverage their expertise, authenticity, and social media influence to engage followers and shape fashion trends and consumer preferences.
Freelance Journalist/Writer: Some graduates may choose to work as freelance journalists or writers, contributing fashion-related articles, features, or reviews to various publications, websites, or digital platforms on a freelance basis. Freelance journalists pitch story ideas, research topics, conduct interviews, and write articles for print or online publications, offering them flexibility and autonomy in their work schedules and creative pursuits.
