MBA Business Administration (Human Resources Management)
Intake:- January, April, August & October The MBA Busine...
BA(Hons) Social Media Management
Sunderland
INTAKE: September
Program Overview
The BA (Hons) Social Media Management program at the University of Sunderland is designed to provide students with the skills and knowledge necessary to thrive in the dynamic field of social media marketing and management. This program equips students with a deep understanding of social media platforms, content creation, digital marketing strategies, and analytics, preparing them for careers in digital marketing agencies, media organizations, corporations, and entrepreneurial ventures.
Curriculum: The curriculum of the BA (Hons) Social Media Management program covers a wide range of topics essential for understanding the principles and practices of social media marketing and management. Students study core subjects such as social media platforms, digital content creation, audience engagement, online community management, social media analytics, and digital marketing strategies. Additionally, they explore specialized areas such as influencer marketing, social media advertising, brand management, and crisis communication. The program integrates theoretical knowledge with practical projects, case studies, and industry simulations to develop students' strategic thinking, creative skills, and analytical abilities.
Research Focus: The University of Sunderland emphasizes a research-informed approach within the BA (Hons) Social Media Management program. Faculty members are actively engaged in research projects exploring various aspects of social media marketing, consumer behavior, digital trends, and online communication. Students have opportunities to engage in research activities, undertake independent projects, and collaborate with faculty members on research initiatives. This research focus enables students to stay abreast of emerging trends, evaluate best practices, and develop innovative strategies to succeed in the ever-evolving landscape of social media.
Industry Engagement: The BA (Hons) Social Media Management program maintains strong connections with the digital marketing industry, social media platforms, advertising agencies, and technology companies. Guest lectures, industry workshops, and networking events provide students with insights into current industry practices, technological advancements, and career opportunities. Students may also have the opportunity to undertake internships, work placements, or consultancy projects with industry partners, gaining practical experience and building professional networks within the digital marketing sector.
Global Perspective: In today's interconnected world, the BA (Hons) Social Media Management program emphasizes the importance of understanding global social media trends, cultural nuances, and cross-cultural communication strategies. While the program may primarily focus on Western social media platforms and practices, students explore global case studies, international campaigns, and cultural considerations in social media marketing. Elective modules or study abroad opportunities may expose students to different social media landscapes, consumer behaviors, and regulatory environments worldwide, enhancing their global awareness and adaptability as social media professionals.
Location
Sunderland
Score
IELTS 6
Tuition Fee
£ 14000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Sunderland offers a range of scholarships and funding opportunities to support students in their academic pursuits. These scholarships aim to recognize and reward academic excellence, as well as provide financial assistance to students who may face financial barriers to education.
Vice-Chancellor's Scholarship: This is a prestigious scholarship awarded to high-achieving students who demonstrate exceptional academic performance. It provides a tuition fee discount of up to £3,000.
International Scholarship: This scholarship is specifically designed for international students studying at the University of Sunderland. It offers a tuition fee reduction of up to £1,500 for eligible students.
Sports Scholarship: The university also offers sports scholarships to talented athletes who excel in their chosen sport. These scholarships provide support in the form of coaching, training, and financial assistance.
Subject-specific Scholarships: Some academic departments at the university may offer scholarships or bursaries specifically tailored to students studying in a particular field or discipline. These scholarships may have varying criteria and application processes.
Graduates of the BA (Hons) Social Media Management program at the University of Sunderland possess the skills and knowledge necessary to pursue exciting and diverse career opportunities in the rapidly expanding field of digital marketing and social media management. With their expertise in social media strategy, content creation, audience engagement, and analytics, graduates are well-prepared to thrive in various roles within marketing agencies, media organizations, corporations, and entrepreneurial ventures.
Social Media Manager: Many graduates choose to become social media managers, overseeing the social media presence and digital marketing strategies of companies, brands, or organizations. Social media managers are responsible for creating and curating engaging content, managing social media accounts, monitoring online conversations, and analyzing performance metrics to optimize social media campaigns and drive audience engagement, brand awareness, and customer loyalty.
Digital Marketing Specialist: Others may opt for roles as digital marketing specialists, focusing on developing and implementing comprehensive digital marketing strategies across various online platforms, including social media, search engines, email marketing, and content marketing. Digital marketing specialists leverage their knowledge of social media trends, consumer behavior, and digital analytics to create targeted campaigns, optimize conversion funnels, and maximize return on investment for clients or organizations.
Content Creator/Strategist: Some graduates may pursue careers as content creators or content strategists, producing compelling and relevant content for social media platforms, blogs, websites, or digital marketing campaigns. Content creators develop creative content ideas, write engaging copy, produce multimedia assets, and manage editorial calendars to attract and engage target audiences, enhance brand visibility, and drive website traffic and conversions.
Community Manager: Others may choose to work as community managers, nurturing online communities and fostering meaningful interactions between brands and their audiences on social media platforms. Community managers monitor social media channels, respond to comments and inquiries, moderate discussions, and build relationships with followers to cultivate brand advocacy, loyalty, and positive sentiment within the online community.
Influencer Marketing Manager: Some graduates may opt for roles as influencer marketing managers, collaborating with influencers, bloggers, and content creators to develop and execute influencer marketing campaigns. Influencer marketing managers identify relevant influencers, negotiate partnerships, coordinate content collaborations, and track campaign performance to reach target audiences, build brand credibility, and drive engagement and conversions through influencer endorsements.
Digital Analyst/Analytics Specialist: Others may pursue careers as digital analysts or analytics specialists, leveraging data analytics tools and platforms to track, measure, and analyze the performance of social media campaigns and digital marketing initiatives. Digital analysts collect and interpret data, generate actionable insights, and provide recommendations to optimize marketing strategies, improve audience targeting, and achieve business objectives based on data-driven decision-making.
Entrepreneur/Startup Founder: Some graduates may choose to launch their own digital marketing agencies, consultancy firms, or startups, leveraging their expertise in social media management and digital marketing to provide services to clients or develop innovative products and solutions to address market needs. Entrepreneurs and startup founders bring creativity, innovation, and entrepreneurial spirit to the digital marketing landscape, driving growth and disrupting traditional marketing models.
