MBA Business Administration (Human Resources Management)
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BA (Hons) Business and Marketing Management (Top-up)
Sunderland
INTAKE: October
Program Overview
The BA (Hons) Business and Marketing Management (Top-up) program at the University of Sunderland is designed for students who have already completed a relevant foundation or diploma qualification and wish to further their studies to achieve an undergraduate degree. This accelerated program provides students with a comprehensive understanding of both business management principles and marketing strategies, preparing them for dynamic careers in various industries.
Curriculum: The curriculum of the BA (Hons) Business and Marketing Management (Top-up) program builds upon students' existing knowledge and skills, focusing on advanced topics in business and marketing. Students study core subjects such as strategic marketing management, digital marketing strategies, consumer behavior, brand management, and marketing analytics. Additionally, they explore business topics such as strategic management, entrepreneurship, and international business. The program emphasizes practical application, case studies, and industry projects to ensure students develop relevant skills and knowledge for the workplace.
Research Focus: The University of Sunderland encourages a research-oriented approach within the BA (Hons) Business and Marketing Management (Top-up) program. While the program is primarily designed to consolidate and apply existing knowledge, students have opportunities to engage in research activities, conduct independent studies, and explore contemporary issues in business and marketing. Faculty members may also incorporate research findings and industry trends into their teaching, providing students with insights into current practices and innovations.
Industry Engagement: The BA (Hons) Business and Marketing Management (Top-up) program at the University of Sunderland maintains strong connections with industry partners, marketing agencies, and professional organizations. Guest lectures, industry workshops, and networking events provide students with insights into current marketing practices, trends, and challenges. Students may also have opportunities to participate in internships, work placements, or consultancy projects, gaining practical experience and building professional networks within the marketing industry.
Global Perspective: In an increasingly globalized marketplace, the BA (Hons) Business and Marketing Management (Top-up) program emphasizes the importance of understanding global markets, cultural differences, and international marketing strategies. Elective modules, case studies, and discussions may explore international business topics such as market entry strategies, global branding, and cross-cultural marketing. While the program may not include extensive international experiences, students are encouraged to consider the global implications of their studies and future careers.
Location
Sunderland
Score
IELTS 6
Tuition Fee
£ 14000
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 59 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Sunderland offers a range of scholarships and funding opportunities to support students in their academic pursuits. These scholarships aim to recognize and reward academic excellence, as well as provide financial assistance to students who may face financial barriers to education.
Vice-Chancellor's Scholarship: This is a prestigious scholarship awarded to high-achieving students who demonstrate exceptional academic performance. It provides a tuition fee discount of up to £3,000.
International Scholarship: This scholarship is specifically designed for international students studying at the University of Sunderland. It offers a tuition fee reduction of up to £1,500 for eligible students.
Sports Scholarship: The university also offers sports scholarships to talented athletes who excel in their chosen sport. These scholarships provide support in the form of coaching, training, and financial assistance.
Subject-specific Scholarships: Some academic departments at the university may offer scholarships or bursaries specifically tailored to students studying in a particular field or discipline. These scholarships may have varying criteria and application processes.
Graduates of the BA (Hons) Business and Marketing Management (Top-up) program at the University of Sunderland have a wide range of career opportunities available to them in the fields of business and marketing. Equipped with advanced knowledge and skills, these graduates can pursue roles that require expertise in strategic thinking, marketing analysis, and business management.
Marketing Manager: Many graduates choose to pursue careers as marketing managers, where they lead marketing teams and develop strategies to promote products or services and drive sales. Marketing managers oversee market research, brand management, advertising campaigns, and digital marketing initiatives to effectively reach target audiences and achieve business objectives.
Digital Marketing Specialist: With the increasing importance of digital platforms in marketing, graduates may opt for roles as digital marketing specialists. These professionals focus on utilizing online channels such as social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising to engage with customers and generate leads.
Market Research Analyst: Graduates may pursue careers as market research analysts, where they gather and analyze data to identify market trends, consumer preferences, and competitive landscapes. Market research analysts provide valuable insights that inform marketing strategies, product development, and business decision-making.
Brand Manager: Brand managers are responsible for developing and maintaining a brand's identity, positioning, and equity in the marketplace. Graduates may work in this role to oversee branding initiatives, product launches, and marketing campaigns that strengthen brand awareness and loyalty among consumers.
Sales Manager: Some graduates may choose to pursue careers as sales managers, where they lead sales teams and develop strategies to drive revenue growth. Sales managers set sales targets, monitor performance, and implement tactics to achieve sales objectives, often collaborating closely with marketing teams to align sales and marketing efforts.
Marketing Consultant: Graduates with a deep understanding of marketing principles and strategies may pursue careers as marketing consultants. These professionals offer expert advice and guidance to businesses seeking to improve their marketing performance, develop new markets, or launch new products or services.
Entrepreneur/Startup Founder: With their business acumen and marketing expertise, graduates may choose to start their own businesses or pursue entrepreneurial ventures. Whether launching a digital marketing agency, a niche e-commerce store, or a consulting firm, graduates can apply their skills to build successful and innovative businesses.
