BA(Hons) Business and Marketing Management

Undergraduate Entry Requirements

Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 65% or equivalent in their respective country's grading system.

English language proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• PTE Academic: A minimum overall score of 59 with no individual score below 59.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

The University of Sunderland offers a range of scholarships and funding opportunities to support students in their academic pursuits. These scholarships aim to recognize and reward academic excellence, as well as provide financial assistance to students who may face financial barriers to education. 

Vice-Chancellor's Scholarship: This is a prestigious scholarship awarded to high-achieving students who demonstrate exceptional academic performance. It provides a tuition fee discount of up to £3,000.

International Scholarship: This scholarship is specifically designed for international students studying at the University of Sunderland. It offers a tuition fee reduction of up to £1,500 for eligible students.

Sports Scholarship: The university also offers sports scholarships to talented athletes who excel in their chosen sport. These scholarships provide support in the form of coaching, training, and financial assistance.

Subject-specific Scholarships: Some academic departments at the university may offer scholarships or bursaries specifically tailored to students studying in a particular field or discipline. These scholarships may have varying criteria and application processes.

Graduates of the BA (Hons) Business and Marketing Management program at the University of Sunderland are well-equipped to pursue diverse and rewarding career opportunities in the fields of business and marketing. With their blend of business acumen, strategic thinking, and marketing expertise, graduates can explore roles in various industries and sectors.

Marketing Manager: Many graduates choose to pursue careers as marketing managers, where they develop and implement marketing strategies, campaigns, and initiatives to promote products or services and attract customers. Marketing managers conduct market research, identify target audiences, and plan marketing activities across various channels, such as digital marketing, advertising, social media, and public relations. They analyze consumer behavior, monitor market trends, and measure marketing effectiveness to achieve business objectives.

Brand Manager: Some graduates opt for careers as brand managers, where they oversee the development, positioning, and management of brands to build brand equity and drive business growth. Brand managers develop brand strategies, messaging, and visual identities to differentiate brands in the market and create meaningful connections with consumers. They collaborate with cross-functional teams, agencies, and stakeholders to ensure brand consistency and relevance across all touchpoints.

Market Research Analyst: Others may pursue careers as market research analysts, where they collect, analyze, and interpret data to understand market trends, consumer preferences, and competitive landscapes. Market research analysts design and conduct surveys, interviews, and focus groups to gather insights into consumer behavior, attitudes, and perceptions. They provide actionable recommendations to businesses on product development, pricing strategies, market segmentation, and marketing tactics.

Digital Marketing Specialist: Some graduates specialize in digital marketing, where they leverage digital channels and technologies to reach and engage target audiences effectively. Digital marketing specialists develop and execute digital marketing campaigns across platforms such as search engines, social media, email, and mobile apps. They optimize website content, manage online advertising campaigns, and analyze digital metrics to measure campaign performance and ROI.

Sales Manager: Others may pursue careers as sales managers, where they lead sales teams and develop strategies to drive revenue growth and achieve sales targets. Sales managers establish sales objectives, forecast sales volumes, and develop sales plans and tactics to expand market share and increase customer acquisition. They coach and mentor sales representatives, monitor sales performance, and negotiate contracts and agreements with clients and partners.

Business Development Manager: Some graduates may choose to work as business development managers, where they identify new business opportunities, partnerships, and revenue streams to fuel business growth and expansion. Business development managers research market trends, assess competitive landscapes, and evaluate potential markets and industries for business expansion. They develop strategic plans, pitch proposals, and negotiate deals to secure new clients, projects, or business ventures.