MSc Digital Marketing
The MSc Digital Marketing program at the University of the West of Scotland is designed...
BA Hons Event Management
Paisley
INTAKE: September
Program Overview
The BA (Hons) Event Management program at the University of the West of Scotland (UWS) provides students with the knowledge and skills necessary to plan, organize, and manage a wide range of events, including conferences, festivals, corporate events, and sporting events. This program combines theoretical knowledge with practical experience, preparing students for careers in the dynamic and fast-paced events industry.
Curriculum: The curriculum of the BA (Hons) Event Management program covers a variety of topics related to event planning and management, including event marketing, project management, risk assessment, budgeting, and logistics. Core modules provide students with a solid foundation in event management principles and practices, while elective modules allow students to specialize in areas such as wedding planning, cultural events, or sports management. Practical components of the program include event planning projects, internships, and field trips, enabling students to gain hands-on experience in organizing and executing events.
Research Focus: Research is an integral part of the BA (Hons) Event Management program at UWS, with opportunities for students to engage in research projects related to event industry trends, consumer behavior, and event sustainability. Faculty members are actively involved in research across various areas, including event innovation, event tourism, and event technology. Students have the opportunity to participate in research conferences, present their findings, and contribute to academic publications, enhancing their research skills and understanding of the events industry.
Industry Engagement: UWS maintains strong connections with the events industry, including event planning companies, venues, and industry associations, to ensure that the BA (Hons) Event Management program remains relevant and responsive to industry needs. Industry placements, guest lectures, and networking events provide students with valuable insights into the practical aspects of event management and opportunities to connect with industry professionals. Students also have the opportunity to work on real-world event projects, gaining valuable experience and building their professional networks.
Global Perspective: The events industry is global in nature, with events taking place around the world and attracting participants from diverse cultural backgrounds. The BA (Hons) Event Management program at UWS incorporates a global perspective by exploring international event trends, cultural considerations, and best practices in event management. Students have opportunities for international exchanges, study abroad programs, and collaboration with international partners, allowing them to gain insights into global event markets, cross-cultural communication, and destination management.
Location
Paisley
Score
IELTS 6
Tuition Fee
£ 14500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 78 with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 64 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of the West of Scotland (UWS) offers a range of scholarships and funding opportunities to support students in their academic journey. These scholarships aim to recognize and reward academic excellence, as well as provide financial assistance to students who may need it.
University of the West of Scotland Undergraduate Scholarships: University of the West of Scotland offers undergraduate scholarships to both domestic and international students. These scholarships are typically awarded based on academic merit and may cover a portion of tuition fees or provide a stipend towards living expenses. Eligibility criteria, application procedures, and deadlines may vary for each scholarship.
External Scholarships and Funding: University of the West of Scotland may provide information and guidance to students regarding external scholarship opportunities. These scholarships are offered by various organizations, foundations, and government bodies, and may be available for different fields of study or specific student demographics.
Graduating from the BA (Hons) Event Management program at the University of the West of Scotland (UWS) opens up exciting career opportunities in the dynamic and rapidly growing events industry.
Event Coordinator/Planner: Many graduates pursue careers as event coordinators or planners, responsible for organizing and managing a wide range of events, including conferences, exhibitions, weddings, and corporate events. Event coordinators work closely with clients to understand their requirements, develop event concepts, coordinate logistics, and ensure the smooth execution of events. They may also be involved in budgeting, vendor management, and onsite event management.
Event Manager/Director: Graduates may advance into roles as event managers or directors, overseeing the strategic planning and execution of events for organizations or event planning companies. Event managers develop event strategies, manage event teams, and liaise with clients and stakeholders to deliver successful events. They are responsible for budget management, risk assessment, and quality control to ensure that events meet objectives and exceed expectations.
Venue Manager: Some graduates choose to work as venue managers, responsible for overseeing the operations of event venues such as hotels, conference centers, or event spaces. Venue managers coordinate event bookings, manage venue staff, and ensure that facilities meet health and safety standards. They may also be involved in marketing, sales, and customer service to attract clients and maximize venue revenue.
Event Marketing Specialist: Graduates may pursue careers as event marketing specialists, responsible for promoting events and attracting attendees through various marketing channels. Event marketing specialists develop marketing strategies, create promotional materials, and coordinate marketing campaigns to raise awareness and drive ticket sales for events. They may also use social media, email marketing, and advertising to reach target audiences and engage event attendees.
Wedding Planner: Some graduates specialize in wedding planning, helping couples plan and execute their dream weddings. Wedding planners assist with venue selection, vendor coordination, budget management, and event design to create memorable and personalized wedding experiences. They work closely with couples to understand their vision and preferences, and they coordinate all aspects of the wedding day to ensure a seamless and stress-free experience for clients.
Festival Coordinator: Graduates may work as festival coordinators, responsible for planning and managing festivals, cultural events, or music concerts. Festival coordinators oversee event programming, artist booking, logistics planning, and onsite operations to deliver successful and memorable festivals. They may also work with local authorities, sponsors, and vendors to ensure compliance with regulations and to maximize the festival's impact and profitability.
