MSc Digital Marketing
The MSc Digital Marketing program at the University of the West of Scotland is designed...
BA (Hons) Business & Marketing
Paisley
INTAKE: September
Program Overview
The BA (Hons) Business & Marketing program at the University of the West of Scotland (UWS) offers students a comprehensive understanding of both business management principles and marketing strategies. This program is designed to equip students with the knowledge and skills needed to succeed in various roles within the fields of business and marketing.
Curriculum: The curriculum of the BA (Hons) Business & Marketing program at UWS covers a wide range of topics, including business strategy, market research, consumer behavior, branding, digital marketing, and advertising. Core modules provide students with a solid foundation in business fundamentals, marketing principles, and strategic planning. Students also have the opportunity to explore specialized topics such as social media marketing, market segmentation, product development, and marketing analytics. Practical components of the program include case studies, marketing projects, and industry placements, allowing students to develop practical skills and apply theoretical concepts to real-world marketing challenges.
Research Focus: Research is an integral part of the BA (Hons) Business & Marketing program at UWS, with opportunities for students to engage in research projects related to marketing theory, consumer trends, and market analysis. Faculty members are actively involved in research across various areas, including digital marketing, brand management, market segmentation, and marketing communications. Students have the opportunity to participate in research seminars, present their findings at conferences, and contribute to academic publications, enhancing their research skills and critical thinking abilities.
Industry Engagement: UWS maintains strong connections with industry partners, marketing agencies, and professional organizations to ensure that the BA (Hons) Business & Marketing program remains relevant and responsive to industry needs. Industry placements, internships, and guest lectures provide students with valuable hands-on experience in marketing settings, where they can apply their knowledge and skills in practical contexts. Networking events, career workshops, and mentoring programs further enhance students' understanding of industry practices, career opportunities, and emerging trends in marketing.
Global Perspective: With businesses operating in an increasingly globalized marketplace, UWS recognizes the importance of a global perspective in marketing education. The BA (Hons) Business & Marketing program incorporates international perspectives, cross-cultural analysis, and global marketing trends into its curriculum, preparing students to work effectively in diverse cultural and economic environments. Opportunities for international exchanges, study abroad programs, and collaboration with international partners further enhance students' cultural awareness, market intelligence, and readiness to pursue global marketing career opportunities.
Location
Paisley
Score
IELTS 6
Tuition Fee
£ 14500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 78 with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 64 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of the West of Scotland (UWS) offers a range of scholarships and funding opportunities to support students in their academic journey. These scholarships aim to recognize and reward academic excellence, as well as provide financial assistance to students who may need it.
University of the West of Scotland Undergraduate Scholarships: University of the West of Scotland offers undergraduate scholarships to both domestic and international students. These scholarships are typically awarded based on academic merit and may cover a portion of tuition fees or provide a stipend towards living expenses. Eligibility criteria, application procedures, and deadlines may vary for each scholarship.
External Scholarships and Funding: University of the West of Scotland may provide information and guidance to students regarding external scholarship opportunities. These scholarships are offered by various organizations, foundations, and government bodies, and may be available for different fields of study or specific student demographics.
Graduating from the BA (Hons) Business & Marketing program at the University of the West of Scotland (UWS) provides students with a versatile skill set and opens up diverse career opportunities in various sectors of the business world, particularly in marketing-related roles.
Marketing Manager: Many graduates pursue careers as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. Marketing managers oversee market research, advertising campaigns, branding initiatives, and digital marketing efforts. They analyze consumer behavior, identify target markets, and monitor marketing performance to achieve business objectives.
Digital Marketing Specialist: With the increasing importance of digital channels in marketing, graduates may pursue careers as digital marketing specialists or online marketing managers. Digital marketing specialists develop and execute online marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing. They leverage digital tools and analytics to optimize marketing efforts and drive customer engagement and conversions.
Market Research Analyst: Graduates interested in market analysis and consumer insights may pursue careers as market research analysts. Market research analysts collect and analyze data on consumer preferences, market trends, and competitive landscapes to inform marketing strategies and decision-making. They conduct surveys, focus groups, and data analysis to provide actionable insights to businesses seeking to understand their target markets and improve their marketing effectiveness.
Brand Manager: Brand managers are responsible for building and managing brand equity for products or services. Graduates may pursue careers as brand managers, overseeing brand development, positioning, and communication strategies. Brand managers work to enhance brand awareness, differentiate products in the marketplace, and foster brand loyalty among consumers. They collaborate with cross-functional teams to ensure brand consistency across various marketing channels and touchpoints.
Advertising Executive: Advertising executives work in advertising agencies or marketing departments, developing and executing advertising campaigns to promote products, services, or brands. Graduates may pursue careers as advertising account executives, creative directors, or media planners. They collaborate with clients, creative teams, and media partners to create impactful advertising campaigns that resonate with target audiences and drive business results.
