MSc Digital Marketing
The MSc Digital Marketing program at the University of the West of Scotland is designed...
BA (Hons) New Media Art (3rd Year Entry)
Ayr
INTAKE: September
Program Overview
The BA (Hons) New Media Art program at the University of the West of Scotland (UWS) offers students an interdisciplinary education in the dynamic and rapidly evolving field of new media art. This innovative program combines artistic creativity with digital technologies, providing students with the skills and knowledge to explore, experiment, and create contemporary art forms that integrate digital media, interactive technologies, and multimedia platforms. Students engage with a wide range of artistic practices, including digital photography, video art, animation, interactive installations, web design, virtual reality, and augmented reality. Through hands-on projects, critical analysis, and theoretical study, students develop their artistic vision, technical proficiency, and critical thinking skills, preparing them for careers as new media artists, multimedia designers, digital storytellers, and creative technologists.
Curriculum: The curriculum of the BA (Hons) New Media Art program is designed to foster creativity, innovation, and experimentation in the digital arts. Core modules cover fundamental principles of art and design, digital imaging, multimedia production, interactive media, and critical theory. Students explore a variety of techniques, tools, and methodologies for creating digital artworks across different media platforms. They also have the opportunity to specialize in areas such as video art, digital animation, interactive installations, web-based art, or immersive media, depending on their interests and career aspirations. The program emphasizes project-based learning, portfolio development, and exhibition opportunities, allowing students to showcase their creative work and develop a professional practice in new media art.
Research Focus: UWS encourages research and experimentation within the field of new media art, providing students with opportunities to explore emerging trends, technologies, and conceptual frameworks in digital art practice. Students engage in research projects that investigate topics such as the intersection of art and technology, interactive storytelling, virtual environments, digital culture, and the social impact of new media technologies. Through research-led teaching and critical inquiry, students develop their artistic voice, conceptual clarity, and critical awareness, deepening their understanding of the theoretical, cultural, and ethical dimensions of new media art practice.
Industry Engagement: The BA (Hons) New Media Art program at UWS fosters strong connections with the creative industries, offering students opportunities to collaborate with professionals, participate in industry placements, and showcase their work to a wider audience. Students benefit from guest lectures, workshops, and studio visits led by practicing artists, designers, curators, and technologists working in the field of new media art. They also have access to state-of-the-art facilities, including digital labs, multimedia studios, and exhibition spaces, where they can develop their artistic projects and gain practical experience with industry-standard tools and equipment.
Global Perspective: UWS recognizes the global nature of new media art practice and encourages students to engage with diverse cultural perspectives, artistic traditions, and technological innovations from around the world. Students explore international trends, movements, and practices in new media art, gaining insights into the cultural, social, and political contexts that shape artistic expression in the digital age. The program offers opportunities for students to collaborate with international artists, participate in cross-cultural exchanges, and attend global events and exhibitions, broadening their horizons and fostering a global outlook on contemporary art and technology.
Location
Ayr
Score
IELTS 6
Tuition Fee
£ 14500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 60% or equivalent in their respective country's grading system.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 78 with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 64 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of the West of Scotland (UWS) offers a range of scholarships and funding opportunities to support students in their academic journey. These scholarships aim to recognize and reward academic excellence, as well as provide financial assistance to students who may need it.
University of the West of Scotland Undergraduate Scholarships: University of the West of Scotland offers undergraduate scholarships to both domestic and international students. These scholarships are typically awarded based on academic merit and may cover a portion of tuition fees or provide a stipend towards living expenses. Eligibility criteria, application procedures, and deadlines may vary for each scholarship.
External Scholarships and Funding: University of the West of Scotland may provide information and guidance to students regarding external scholarship opportunities. These scholarships are offered by various organizations, foundations, and government bodies, and may be available for different fields of study or specific student demographics.
Graduates of the BA (Hons) New Media Art program at the University of the West of Scotland (UWS) possess a diverse skill set combining artistic creativity, digital expertise, and critical thinking, opening up a range of exciting career opportunities in the creative industries. With their interdisciplinary background in new media art, graduates are well-equipped to pursue careers as digital artists, multimedia designers, creative technologists, and more.
Digital Artist: Many graduates choose to pursue careers as digital artists, creating original artworks that explore the intersections of art, technology, and culture. Digital artists employ a variety of digital tools and techniques, including digital imaging, animation, interactive media, and virtual reality, to create compelling visual experiences. They may work independently as freelance artists or collaborate with galleries, museums, festivals, and cultural institutions to exhibit their work to a wider audience.
Multimedia Designer: Graduates may work as multimedia designers, developing visual content for a variety of digital platforms, including websites, mobile apps, social media, and interactive installations. Multimedia designers combine graphic design principles with digital media technologies to create engaging and interactive user experiences. They may work in design agencies, advertising firms, media companies, or in-house design teams, creating visual assets, user interfaces, and multimedia presentations.
Interactive Media Developer: Some graduates specialize in interactive media development, creating interactive experiences, games, and installations that engage and immerse audiences in digital environments. Interactive media developers use programming languages, software tools, and hardware technologies to create interactive narratives, interactive art installations, and interactive educational experiences. They may work for game studios, interactive agencies, museums, theme parks, or experiential marketing companies.
Creative Technologist: Graduates may pursue careers as creative technologists, exploring innovative applications of technology in the creative process. Creative technologists bridge the gap between art and technology, experimenting with emerging technologies such as artificial intelligence, augmented reality, and generative algorithms to create new forms of artistic expression. They may work as researchers, developers, or consultants, collaborating with artists, technologists, and cultural organizations to push the boundaries of creativity and innovation.
Digital Content Producer: Graduates may work as digital content producers, creating digital content for online platforms, streaming services, and social media channels. Digital content producers produce a wide range of content, including videos, animations, podcasts, and interactive stories, to engage and entertain online audiences. They may work for media companies, digital agencies, content studios, or as independent content creators, developing digital content strategies and producing high-quality multimedia content.
Experiential Designer: Graduates may pursue careers as experiential designers, creating immersive and interactive experiences for events, exhibitions, installations, and brand activations. Experiential designers combine spatial design, storytelling, and technology to create memorable experiences that engage all the senses. They may work for design firms, event agencies, museums, or experiential marketing companies, designing physical and digital environments that captivate and inspire audiences.
Educator/Teacher: Some graduates may choose to work as educators or teachers, sharing their knowledge and expertise in new media art with the next generation of artists and designers. They may work as art teachers in schools, colleges, or universities, teaching courses in digital art, multimedia design, and interactive media. They may also work as workshop facilitators, teaching artists-in-residence, or community educators, leading art workshops and creative programs for diverse audiences.
