MSc Entrepreneurship and Innovation Management
The MSc Entrepreneurship and Innovation Management program at Cardiff Metropolitan Univ...
Llandaff Campus
INTAKE: Jan & Sept
Cardiff Metropolitan University offers an MBA program with a specialization in Marketing Management, designed to equip students with the knowledge and skills necessary to succeed in the dynamic field of marketing.
Core Business and Management Education: The MBA program at Cardiff Metropolitan University provides a strong foundation in core business and management principles. Students gain a comprehensive understanding of various functional areas such as finance, operations, strategy, and leadership, which is crucial for effective marketing management.
Specialization in Marketing Management: The program offers a specialization in Marketing Management, focusing on advanced marketing concepts, strategies, and practices. Students delve into areas such as market research, consumer behavior, brand management, digital marketing, and marketing analytics, preparing them for key roles in the marketing field.
Strategic Marketing Planning: The program emphasizes strategic marketing planning, teaching students to develop marketing strategies aligned with organizational goals and market trends. They learn to analyze market opportunities, segment target markets, position products or services, and create marketing plans that drive business growth.
Brand Management and Communication: Students gain knowledge and skills in brand management and communication. They learn to develop and manage strong brands, craft compelling marketing messages, and effectively communicate with target audiences through various marketing channels, both traditional and digital.
Market Research and Consumer Insights: The program explores market research techniques and consumer insights. Students learn to conduct market research to understand customer needs and preferences, identify market trends, and make informed marketing decisions based on data-driven insights.
Digital Marketing and Social Media Strategies: The MBA program equips students with the latest knowledge and skills in digital marketing and social media strategies. They learn to leverage digital platforms, develop online marketing campaigns, utilize social media for brand building, and measure digital marketing performance.
Llandaff Campus
IELTS 6.5
£ 17500
Postgraduate Entry Requirements:
Academic Qualifications: International students applying for postgraduate programs at Cardiff Metropolitan University should hold a relevant undergraduate degree or equivalent qualification with a minimum overall average of 55% or above. The specific entry requirements may vary depending on the chosen course.
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission to a specific program. Some courses may have additional requirements, such as a portfolio or an interview, and competition for certain programs may be high.
Cardiff Metropolitan University in the UK offers a range of scholarships and financial support options for international students.
It is important to note that the availability and criteria of scholarships may vary each year.
Graduates of the MBA program with a specialization in Marketing Management from Cardiff Metropolitan University have excellent career prospects in various marketing roles.
Marketing Manager: Graduates can work as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. They oversee marketing campaigns, manage marketing budgets, conduct market research, and monitor marketing performance.
Brand Manager: Graduates can specialize in brand management and work as brand managers, responsible for building and maintaining strong brands. They develop brand strategies, manage brand positioning, oversee brand communication, and ensure brand consistency across all marketing activities.
Digital Marketing Manager: Graduates can pursue careers as digital marketing managers, focusing on online marketing strategies and tactics. They develop digital marketing plans, manage websites and social media accounts, optimize search engine rankings, and analyze digital marketing metrics.
Market Research Analyst: Graduates can work as market research analysts, responsible for gathering and analyzing data to provide insights on market trends, customer preferences, and competitor strategies. They conduct surveys, analyze market research findings, and make recommendations based on consumer insights.
Product Manager: Graduates can specialize in product management, overseeing the development and marketing of products or services. They conduct market research, identify new product opportunities, manage product lifecycles, and collaborate with cross-functional teams to bring products to market.
Advertising and Public Relations Manager: Graduates can pursue careers in advertising or public relations, managing advertising campaigns, developing communication strategies, and building relationships with media outlets and stakeholders to enhance brand visibility and reputation.