MBA (Marketing Management)

Llandaff Campus

 

INTAKE: Jan & Sept

Program Overview

Cardiff Metropolitan University offers an MBA program with a specialization in Marketing Management, designed to equip students with the knowledge and skills necessary to succeed in the dynamic field of marketing.

  1. Core Business and Management Education: The MBA program at Cardiff Metropolitan University provides a strong foundation in core business and management principles. Students gain a comprehensive understanding of various functional areas such as finance, operations, strategy, and leadership, which is crucial for effective marketing management.

  2. Specialization in Marketing Management: The program offers a specialization in Marketing Management, focusing on advanced marketing concepts, strategies, and practices. Students delve into areas such as market research, consumer behavior, brand management, digital marketing, and marketing analytics, preparing them for key roles in the marketing field.

  3. Strategic Marketing Planning: The program emphasizes strategic marketing planning, teaching students to develop marketing strategies aligned with organizational goals and market trends. They learn to analyze market opportunities, segment target markets, position products or services, and create marketing plans that drive business growth.

  4. Brand Management and Communication: Students gain knowledge and skills in brand management and communication. They learn to develop and manage strong brands, craft compelling marketing messages, and effectively communicate with target audiences through various marketing channels, both traditional and digital.

  5. Market Research and Consumer Insights: The program explores market research techniques and consumer insights. Students learn to conduct market research to understand customer needs and preferences, identify market trends, and make informed marketing decisions based on data-driven insights.

  6. Digital Marketing and Social Media Strategies: The MBA program equips students with the latest knowledge and skills in digital marketing and social media strategies. They learn to leverage digital platforms, develop online marketing campaigns, utilize social media for brand building, and measure digital marketing performance.

Pollster Education

Location

Llandaff Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 17500

Postgraduate Entry Requirements:

  • Academic Qualifications: International students applying for postgraduate programs at Cardiff Metropolitan University should hold a relevant undergraduate degree or equivalent qualification with a minimum overall average of 55% or above. The specific entry requirements may vary depending on the chosen course.

  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 19 in Writing.
    • PTE Academic: A minimum overall score of 62 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission to a specific program. Some courses may have additional requirements, such as a portfolio or an interview, and competition for certain programs may be high.

Cardiff Metropolitan University in the UK offers a range of scholarships and financial support options for international students. 

  1. International Scholarships: Cardiff Metropolitan University offers several scholarships specifically for international students. These scholarships are merit-based and provide financial assistance towards tuition fees. The university awards these scholarships based on academic excellence, and students are automatically considered for them during the admissions process.
  2. Vice-Chancellor's International Scholarship: This prestigious scholarship is available to exceptional international students who demonstrate outstanding academic achievements. It provides a substantial reduction in tuition fees and is awarded on a competitive basis.
  3. Country-specific Scholarships: Cardiff Metropolitan University also offers scholarships specifically tailored to students from certain countries. These scholarships may be based on academic merit, financial need, or other criteria. They provide financial support to students from specific regions or countries, fostering diversity and inclusivity within the university community.
  4. Sports Scholarships: Cardiff Metropolitan University has a strong sports program and offers sports scholarships to talented athletes. These scholarships provide financial support, coaching, and access to excellent sports facilities, allowing athletes to balance their academic and sporting commitments.
  5. Alumni Scholarships: The university has scholarships available for international students who have previously studied at Cardiff Metropolitan University and wish to pursue further studies at the postgraduate level. These scholarships recognize the achievements of former students and support them in their educational and career advancement.
  6. External Scholarships and Funding: In addition to the scholarships offered directly by the university, international students at Cardiff Metropolitan University can explore external scholarship opportunities. Various organizations, foundations, and governments provide scholarships and funding for international students studying in the UK. The university's International Office can assist students in finding and applying for these external scholarships.

It is important to note that the availability and criteria of scholarships may vary each year. 

Graduates of the MBA program with a specialization in Marketing Management from Cardiff Metropolitan University have excellent career prospects in various marketing roles. 

  1. Marketing Manager: Graduates can work as marketing managers, responsible for developing and implementing marketing strategies to promote products or services. They oversee marketing campaigns, manage marketing budgets, conduct market research, and monitor marketing performance.

  2. Brand Manager: Graduates can specialize in brand management and work as brand managers, responsible for building and maintaining strong brands. They develop brand strategies, manage brand positioning, oversee brand communication, and ensure brand consistency across all marketing activities.

  3. Digital Marketing Manager: Graduates can pursue careers as digital marketing managers, focusing on online marketing strategies and tactics. They develop digital marketing plans, manage websites and social media accounts, optimize search engine rankings, and analyze digital marketing metrics.

  4. Market Research Analyst: Graduates can work as market research analysts, responsible for gathering and analyzing data to provide insights on market trends, customer preferences, and competitor strategies. They conduct surveys, analyze market research findings, and make recommendations based on consumer insights.

  5. Product Manager: Graduates can specialize in product management, overseeing the development and marketing of products or services. They conduct market research, identify new product opportunities, manage product lifecycles, and collaborate with cross-functional teams to bring products to market.

  6. Advertising and Public Relations Manager: Graduates can pursue careers in advertising or public relations, managing advertising campaigns, developing communication strategies, and building relationships with media outlets and stakeholders to enhance brand visibility and reputation.


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