MSc Strategic Marketing

Llandaff Campus

 

INTAKE: Jan & Sept

Program Overview

Cardiff Metropolitan University offers a comprehensive MSc program in Strategic Marketing, designed to equip students with the knowledge and skills needed to excel in the dynamic field of marketing.

  1. Marketing Strategy: The MSc Strategic Marketing program focuses on developing a deep understanding of marketing strategy and its role in achieving organizational goals. Students learn how to analyze market trends, identify target audiences, and develop effective marketing plans that align with overall business objectives.

  2. Consumer Behavior: The program explores consumer behavior and its implications for marketing decision-making. Students learn how psychological, sociological, and cultural factors influence consumer choices and develop strategies to effectively engage and influence target customers.

  3. Digital Marketing: In today's digital era, the program emphasizes the importance of digital marketing strategies. Students learn about various digital marketing channels, including social media, search engine optimization (SEO), content marketing, and email marketing. They gain practical skills to create and implement digital marketing campaigns.

  4. Brand Management: The program delves into the principles of brand management and its significance in building strong and differentiated brands. Students learn how to develop brand strategies, manage brand positioning, and create brand equity through effective brand communication and customer experiences.

  5. Market Research and Analytics: Students gain knowledge and skills in conducting market research and utilizing data analytics to make informed marketing decisions. They learn how to gather and analyze market data, interpret consumer insights, and apply the findings to develop effective marketing strategies.

  6. International Marketing: The program addresses the challenges and opportunities of marketing in a global context. Students explore international market entry strategies, adapt marketing plans to different cultures and consumer behaviors, and consider the impact of globalization on marketing practices.

Pollster Education

Location

Llandaff Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16000

Postgraduate Entry Requirements:

  • Academic Qualifications: International students applying for postgraduate programs at Cardiff Metropolitan University should hold a relevant undergraduate degree or equivalent qualification with a minimum overall average of 55% or above. The specific entry requirements may vary depending on the chosen course.

  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 19 in Writing.
    • PTE Academic: A minimum overall score of 62 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission to a specific program. Some courses may have additional requirements, such as a portfolio or an interview, and competition for certain programs may be high.

Cardiff Metropolitan University in the UK offers a range of scholarships and financial support options for international students. 

  1. International Scholarships: Cardiff Metropolitan University offers several scholarships specifically for international students. These scholarships are merit-based and provide financial assistance towards tuition fees. The university awards these scholarships based on academic excellence, and students are automatically considered for them during the admissions process.
  2. Vice-Chancellor's International Scholarship: This prestigious scholarship is available to exceptional international students who demonstrate outstanding academic achievements. It provides a substantial reduction in tuition fees and is awarded on a competitive basis.
  3. Country-specific Scholarships: Cardiff Metropolitan University also offers scholarships specifically tailored to students from certain countries. These scholarships may be based on academic merit, financial need, or other criteria. They provide financial support to students from specific regions or countries, fostering diversity and inclusivity within the university community.
  4. Sports Scholarships: Cardiff Metropolitan University has a strong sports program and offers sports scholarships to talented athletes. These scholarships provide financial support, coaching, and access to excellent sports facilities, allowing athletes to balance their academic and sporting commitments.
  5. Alumni Scholarships: The university has scholarships available for international students who have previously studied at Cardiff Metropolitan University and wish to pursue further studies at the postgraduate level. These scholarships recognize the achievements of former students and support them in their educational and career advancement.
  6. External Scholarships and Funding: In addition to the scholarships offered directly by the university, international students at Cardiff Metropolitan University can explore external scholarship opportunities. Various organizations, foundations, and governments provide scholarships and funding for international students studying in the UK. The university's International Office can assist students in finding and applying for these external scholarships.

It is important to note that the availability and criteria of scholarships may vary each year. 

The MSc Strategic Marketing program from Cardiff Metropolitan University opens up diverse career prospects in the field of marketing. 

  1. Marketing Manager: Graduates can pursue managerial roles in marketing departments, responsible for developing and implementing marketing strategies, managing marketing campaigns, and overseeing brand management activities.

  2. Digital Marketing Specialist: Graduates can specialize in digital marketing, working on digital marketing campaigns, managing social media channels, optimizing websites for search engines, and leveraging digital tools and analytics to drive online engagement and conversions.

  3. Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing consumer behavior, and providing insights to support marketing decision-making. They may work in market research agencies or within organizations' marketing departments.

  4. Brand Manager: Graduates can specialize in brand management, working on building and managing brands. They are responsible for developing brand strategies, executing brand campaigns, and ensuring brand consistency across various touchpoints.

  5. Advertising and Promotion Manager: Graduates can pursue careers in advertising and promotion, working on creating and executing advertising campaigns, managing media channels, and coordinating promotional activities to enhance brand visibility and reach.

  6. Marketing Consultant: Graduates can work as marketing consultants, providing strategic marketing advice and guidance to organizations. They may work independently or within marketing consulting firms, helping businesses develop effective marketing strategies and achieve their marketing objectives.


Similar Courses
WhatsApp Enquiry Call Enquiry