MSc Entrepreneurship and Innovation Management
The MSc Entrepreneurship and Innovation Management program at Cardiff Metropolitan Univ...
Llandaff Campus
INTAKE: Jan & Sept
Cardiff Metropolitan University offers a comprehensive MSc program in Strategic Marketing, designed to equip students with the knowledge and skills needed to excel in the dynamic field of marketing.
Marketing Strategy: The MSc Strategic Marketing program focuses on developing a deep understanding of marketing strategy and its role in achieving organizational goals. Students learn how to analyze market trends, identify target audiences, and develop effective marketing plans that align with overall business objectives.
Consumer Behavior: The program explores consumer behavior and its implications for marketing decision-making. Students learn how psychological, sociological, and cultural factors influence consumer choices and develop strategies to effectively engage and influence target customers.
Digital Marketing: In today's digital era, the program emphasizes the importance of digital marketing strategies. Students learn about various digital marketing channels, including social media, search engine optimization (SEO), content marketing, and email marketing. They gain practical skills to create and implement digital marketing campaigns.
Brand Management: The program delves into the principles of brand management and its significance in building strong and differentiated brands. Students learn how to develop brand strategies, manage brand positioning, and create brand equity through effective brand communication and customer experiences.
Market Research and Analytics: Students gain knowledge and skills in conducting market research and utilizing data analytics to make informed marketing decisions. They learn how to gather and analyze market data, interpret consumer insights, and apply the findings to develop effective marketing strategies.
International Marketing: The program addresses the challenges and opportunities of marketing in a global context. Students explore international market entry strategies, adapt marketing plans to different cultures and consumer behaviors, and consider the impact of globalization on marketing practices.
Llandaff Campus
IELTS 6.5
£ 16000
Postgraduate Entry Requirements:
Academic Qualifications: International students applying for postgraduate programs at Cardiff Metropolitan University should hold a relevant undergraduate degree or equivalent qualification with a minimum overall average of 55% or above. The specific entry requirements may vary depending on the chosen course.
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission to a specific program. Some courses may have additional requirements, such as a portfolio or an interview, and competition for certain programs may be high.
Cardiff Metropolitan University in the UK offers a range of scholarships and financial support options for international students.
It is important to note that the availability and criteria of scholarships may vary each year.
The MSc Strategic Marketing program from Cardiff Metropolitan University opens up diverse career prospects in the field of marketing.
Marketing Manager: Graduates can pursue managerial roles in marketing departments, responsible for developing and implementing marketing strategies, managing marketing campaigns, and overseeing brand management activities.
Digital Marketing Specialist: Graduates can specialize in digital marketing, working on digital marketing campaigns, managing social media channels, optimizing websites for search engines, and leveraging digital tools and analytics to drive online engagement and conversions.
Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing consumer behavior, and providing insights to support marketing decision-making. They may work in market research agencies or within organizations' marketing departments.
Brand Manager: Graduates can specialize in brand management, working on building and managing brands. They are responsible for developing brand strategies, executing brand campaigns, and ensuring brand consistency across various touchpoints.
Advertising and Promotion Manager: Graduates can pursue careers in advertising and promotion, working on creating and executing advertising campaigns, managing media channels, and coordinating promotional activities to enhance brand visibility and reach.
Marketing Consultant: Graduates can work as marketing consultants, providing strategic marketing advice and guidance to organizations. They may work independently or within marketing consulting firms, helping businesses develop effective marketing strategies and achieve their marketing objectives.