MSc International Marketing Strategy with placement

Postgraduate Entry Requirements:

• Academic Qualifications: International students applying for postgraduate programs at the University of Northampton are generally required to have a minimum academic achievement of 60% or above in their undergraduate degree or equivalent qualifications.
• English Language Proficiency: Similar to undergraduate requirements, postgraduate applicants must also provide evidence of their English language proficiency. 
  • IELTS: A minimum overall score of 6.5, with no individual component below 6.0.
  • TOEFL: A minimum score of 88 on the internet-based test (iBT).
  • PTE Academic: A minimum overall score of 70. It is advisable to check the specific language requirements for the desired postgraduate program, as certain programs may have higher English language proficiency expectations.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university takes a holistic approach in assessing applications, considering factors such as the overall strength of the application, personal statements, references, and relevant experience.

The University of Northampton offers various scholarships and financial aid opportunities to support international students in their academic journey. These scholarships aim to recognize outstanding academic achievements, promote diversity, and provide assistance to those who may face financial constraints. 

1. International Scholarships: The university offers a range of international scholarships specifically designed for international students. These scholarships are merit-based and provide partial tuition fee waivers. The eligibility criteria, award amounts, and application processes may vary, so it is important to check the university's official website for the most up-to-date information.

2. Chancellor's Scholarships: The Chancellor's Scholarships are prestigious awards offered to high-achieving international students who demonstrate exceptional academic performance and potential. These scholarships provide a significant reduction in tuition fees and are highly competitive. Eligible students are automatically considered for this scholarship based on their application for admission.

3. Country-Specific Scholarships: The University of Northampton also offers scholarships specifically tailored to students from certain countries or regions. These scholarships may be in partnership with governments, organizations, or educational institutions from those countries. The eligibility criteria, application process, and award amounts may vary depending on the specific scholarship.

4. Subject-Specific Scholarships: Some academic departments at the university may offer subject-specific scholarships to international students. These scholarships are typically based on academic excellence in a particular field of study. Students pursuing specific courses or disciplines may be eligible for these scholarships, and it is advisable to check with the respective academic department for further information.

5. External Scholarships and Funding: In addition to the university's own scholarships, international students can also explore external funding options, such as government scholarships, corporate sponsorships, and charitable organizations. The university's international office or scholarship team can provide guidance and information on external funding opportunities available to international students.

It is important to note that scholarship availability, eligibility criteria, and application deadlines may change from year to year. 

The MSc International Marketing Strategy with Placement course at the University of Northampton prepares students for a wide range of rewarding career opportunities in the dynamic field of international marketing. Graduates of this program possess the skills, knowledge, and practical experience necessary to excel in global marketing roles. 

1. International Marketing Manager: Graduates can pursue careers as international marketing managers, overseeing marketing strategies and campaigns across multiple countries or regions. They are responsible for market research, brand management, product positioning, and developing marketing plans tailored to international markets. They work closely with cross-functional teams to ensure successful execution of marketing initiatives.

2. Digital Marketing Specialist: With a focus on digital marketing in the program, graduates can pursue roles as digital marketing specialists. They have expertise in leveraging digital channels and technologies to promote products or services globally. They are skilled in search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content creation, and data analytics.

3. International Brand Manager: Graduates can enter the field of brand management, working to build and maintain strong global brands. They develop brand strategies, positioning, and messaging that resonate with international audiences. They ensure consistent brand identity across different markets and work to enhance brand equity and awareness globally.

4. Market Research Analyst: Graduates can pursue careers as market research analysts, responsible for gathering and analyzing market data to identify market trends, consumer preferences, and competitive landscapes. They provide insights and recommendations to support strategic decision-making in international marketing. They use various research methods and data analysis tools to generate actionable market intelligence.

5. International Business Development Manager: Graduates can take on roles as international business development managers, focusing on expanding the organization's presence in global markets. They identify new market opportunities, conduct market entry assessments, and develop market penetration strategies. They establish partnerships, negotiate contracts, and build relationships with international clients and stakeholders.

6. Global Account Manager: Graduates can work as global account managers, responsible for managing key accounts and maintaining strong relationships with international clients. They develop customized marketing solutions, address client needs, and ensure client satisfaction. They collaborate with internal teams to deliver on client expectations and drive revenue growth.

7. Consultant in International Marketing: Graduates can pursue careers as consultants, providing strategic advice and guidance to organizations on international marketing strategies. They work with clients across various industries, helping them navigate global markets, adapt to cultural nuances, and develop effective marketing campaigns to achieve business objectives.

8. Entrepreneur: Graduates with an entrepreneurial spirit can start their own international businesses or ventures. They can apply their knowledge of international marketing strategies to develop and market innovative products or services globally. They have the skills to identify market opportunities, assess risks, and create effective marketing plans for their ventures.

9. Market Research Manager: Graduates can progress into managerial roles within market research departments, leading teams and overseeing research projects. They are responsible for setting research objectives, managing budgets, and ensuring the delivery of high-quality insights to support marketing decision-making.

10. International Trade Specialist: Graduates can pursue careers in international trade, working for government agencies, trade associations, or multinational corporations. They assist in developing export strategies, navigating trade regulations, and identifying new international business opportunities. They provide market intelligence and support organizations in expanding their global presence.

The University of Northampton's MSc International Marketing Strategy with Placement equips graduates with the knowledge, skills, and practical experience necessary to succeed in the competitive field of international marketing. The program's industry-focused curriculum, combined with the placement year, prepares graduates for a variety of exciting and rewarding career opportunities in multinational corporations, marketing agencies, consulting firms, and entrepreneurial ventures across the globe.