MSc Entrepreneurship and Innovation Management
The MSc Entrepreneurship and Innovation Management program at Cardiff Metropolitan Univ...
Llandaff Campus
INTAKE: Jan & Sept
Cardiff Metropolitan University offers an MSc program in Fashion Marketing Management, designed to equip students with the knowledge and skills necessary to excel in the dynamic and competitive fashion industry.
Fashion Marketing Strategies: The MSc Fashion Marketing Management program focuses on developing effective marketing strategies specifically tailored for the fashion industry. Students learn about market research, consumer behavior, brand management, and digital marketing techniques to create compelling fashion marketing campaigns.
Fashion Product Development: The program covers the process of fashion product development, including trend forecasting, design, sourcing, and merchandising. Students gain insights into the fashion supply chain and learn how to develop fashion products that meet consumer demands and align with market trends.
Retail and Distribution: Students explore the intricacies of fashion retail and distribution channels. They learn about retail buying, visual merchandising, store management, e-commerce, and omni-channel retailing. The program also emphasizes the role of sustainability and ethical practices in fashion retail.
Fashion Consumer Insights: Understanding consumer behavior is crucial in the fashion industry. Students learn how to analyze consumer insights, conduct market research, and identify target markets. They develop strategies to engage with fashion consumers and build strong relationships through effective marketing communication.
Fashion Brand Management: The program focuses on the management of fashion brands and their unique positioning in the market. Students learn how to develop brand identities, create brand experiences, and implement brand strategies that resonate with the target audience.
Fashion Communication and PR: Students explore the importance of effective fashion communication and public relations. They study fashion media, public relations techniques, influencer marketing, and event management. Students develop skills in crafting compelling fashion stories and managing brand reputation.
Llandaff Campus
IELTS 6.5
£ 16000
Postgraduate Entry Requirements:
Academic Qualifications: International students applying for postgraduate programs at Cardiff Metropolitan University should hold a relevant undergraduate degree or equivalent qualification with a minimum overall average of 55% or above. The specific entry requirements may vary depending on the chosen course.
Students must provide:
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission to a specific program. Some courses may have additional requirements, such as a portfolio or an interview, and competition for certain programs may be high.
Cardiff Metropolitan University in the UK offers a range of scholarships and financial support options for international students.
It is important to note that the availability and criteria of scholarships may vary each year.
The MSc Fashion Marketing Management program from Cardiff Metropolitan University opens up a range of exciting career prospects in the fashion industry.
Fashion Marketing Manager: Graduates can pursue roles as fashion marketing managers, responsible for creating and implementing marketing strategies for fashion brands. They oversee market research, brand positioning, digital marketing campaigns, and promotional activities.
Fashion Buyer: Graduates can work as fashion buyers, responsible for selecting and purchasing fashion products for retail stores or online platforms. They stay updated with fashion trends, negotiate with suppliers, and manage inventory to meet customer demands.
Fashion Brand Manager: Graduates can specialize in fashion brand management, focusing on building and managing the brand image and identity. They develop brand strategies, coordinate marketing campaigns, and ensure brand consistency across different channels.
Fashion Merchandiser: Graduates can pursue careers as fashion merchandisers, responsible for planning and managing product assortments in retail stores. They analyze sales data, predict market trends, and optimize product displays to maximize sales and profitability.
Fashion Public Relations Specialist: Graduates can work in fashion public relations, managing the communication and reputation of fashion brands. They liaise with media, influencers, and stakeholders to generate positive coverage and enhance brand visibility.
Fashion E-commerce Manager: Graduates can specialize in managing fashion e-commerce platforms, overseeing online sales, customer experience, and digital marketing. They optimize the user experience, drive online traffic, and implement e-commerce strategies.