MSc Fashion Marketing Management

Llandaff Campus

 

INTAKE: Jan & Sept

Program Overview

Cardiff Metropolitan University offers an MSc program in Fashion Marketing Management, designed to equip students with the knowledge and skills necessary to excel in the dynamic and competitive fashion industry.

  1. Fashion Marketing Strategies: The MSc Fashion Marketing Management program focuses on developing effective marketing strategies specifically tailored for the fashion industry. Students learn about market research, consumer behavior, brand management, and digital marketing techniques to create compelling fashion marketing campaigns.

  2. Fashion Product Development: The program covers the process of fashion product development, including trend forecasting, design, sourcing, and merchandising. Students gain insights into the fashion supply chain and learn how to develop fashion products that meet consumer demands and align with market trends.

  3. Retail and Distribution: Students explore the intricacies of fashion retail and distribution channels. They learn about retail buying, visual merchandising, store management, e-commerce, and omni-channel retailing. The program also emphasizes the role of sustainability and ethical practices in fashion retail.

  4. Fashion Consumer Insights: Understanding consumer behavior is crucial in the fashion industry. Students learn how to analyze consumer insights, conduct market research, and identify target markets. They develop strategies to engage with fashion consumers and build strong relationships through effective marketing communication.

  5. Fashion Brand Management: The program focuses on the management of fashion brands and their unique positioning in the market. Students learn how to develop brand identities, create brand experiences, and implement brand strategies that resonate with the target audience.

  6. Fashion Communication and PR: Students explore the importance of effective fashion communication and public relations. They study fashion media, public relations techniques, influencer marketing, and event management. Students develop skills in crafting compelling fashion stories and managing brand reputation.

Pollster Education

Location

Llandaff Campus

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 16000

Postgraduate Entry Requirements:

  • Academic Qualifications: International students applying for postgraduate programs at Cardiff Metropolitan University should hold a relevant undergraduate degree or equivalent qualification with a minimum overall average of 55% or above. The specific entry requirements may vary depending on the chosen course.

  • English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
    • IELTS: A minimum overall score of 6.5 with no individual component below 6.
    • TOEFL: A minimum overall score of 80, with at least 17 in Listening, 18 in Reading, 20 in Speaking, and 19 in Writing.
    • PTE Academic: A minimum overall score of 62 with no individual score below 51.
  • Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission to a specific program. Some courses may have additional requirements, such as a portfolio or an interview, and competition for certain programs may be high.

Cardiff Metropolitan University in the UK offers a range of scholarships and financial support options for international students. 

  1. International Scholarships: Cardiff Metropolitan University offers several scholarships specifically for international students. These scholarships are merit-based and provide financial assistance towards tuition fees. The university awards these scholarships based on academic excellence, and students are automatically considered for them during the admissions process.
  2. Vice-Chancellor's International Scholarship: This prestigious scholarship is available to exceptional international students who demonstrate outstanding academic achievements. It provides a substantial reduction in tuition fees and is awarded on a competitive basis.
  3. Country-specific Scholarships: Cardiff Metropolitan University also offers scholarships specifically tailored to students from certain countries. These scholarships may be based on academic merit, financial need, or other criteria. They provide financial support to students from specific regions or countries, fostering diversity and inclusivity within the university community.
  4. Sports Scholarships: Cardiff Metropolitan University has a strong sports program and offers sports scholarships to talented athletes. These scholarships provide financial support, coaching, and access to excellent sports facilities, allowing athletes to balance their academic and sporting commitments.
  5. Alumni Scholarships: The university has scholarships available for international students who have previously studied at Cardiff Metropolitan University and wish to pursue further studies at the postgraduate level. These scholarships recognize the achievements of former students and support them in their educational and career advancement.
  6. External Scholarships and Funding: In addition to the scholarships offered directly by the university, international students at Cardiff Metropolitan University can explore external scholarship opportunities. Various organizations, foundations, and governments provide scholarships and funding for international students studying in the UK. The university's International Office can assist students in finding and applying for these external scholarships.

It is important to note that the availability and criteria of scholarships may vary each year. 

The MSc Fashion Marketing Management program from Cardiff Metropolitan University opens up a range of exciting career prospects in the fashion industry.

  1. Fashion Marketing Manager: Graduates can pursue roles as fashion marketing managers, responsible for creating and implementing marketing strategies for fashion brands. They oversee market research, brand positioning, digital marketing campaigns, and promotional activities.

  2. Fashion Buyer: Graduates can work as fashion buyers, responsible for selecting and purchasing fashion products for retail stores or online platforms. They stay updated with fashion trends, negotiate with suppliers, and manage inventory to meet customer demands.

  3. Fashion Brand Manager: Graduates can specialize in fashion brand management, focusing on building and managing the brand image and identity. They develop brand strategies, coordinate marketing campaigns, and ensure brand consistency across different channels.

  4. Fashion Merchandiser: Graduates can pursue careers as fashion merchandisers, responsible for planning and managing product assortments in retail stores. They analyze sales data, predict market trends, and optimize product displays to maximize sales and profitability.

  5. Fashion Public Relations Specialist: Graduates can work in fashion public relations, managing the communication and reputation of fashion brands. They liaise with media, influencers, and stakeholders to generate positive coverage and enhance brand visibility.

  6. Fashion E-commerce Manager: Graduates can specialize in managing fashion e-commerce platforms, overseeing online sales, customer experience, and digital marketing. They optimize the user experience, drive online traffic, and implement e-commerce strategies.


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