MSc Human Resource Management
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BA (Hons) Music Production and Creative Business
York
INTAKE: September
Program Overview
The BA (Hons) Music Production and Creative Business program at York St John University offers students a unique blend of technical training in music production and business acumen in the creative industries. This innovative program is designed for students who aspire to pursue careers as music producers, studio engineers, entrepreneurs, or industry professionals. Through a combination of practical workshops, theoretical study, and real-world projects, students develop the skills and knowledge needed to succeed in the competitive and evolving landscape of the music industry. With access to state-of-the-art facilities, industry-standard equipment, and expert faculty guidance, students graduate prepared to navigate the complexities of music production and build successful careers in the creative business sector.
Curriculum: The curriculum of the BA (Hons) Music Production and Creative Business program is designed to provide students with a comprehensive education in music production techniques, audio engineering, studio management, and creative entrepreneurship. Core modules cover topics such as music technology, sound design, mixing and mastering, music business fundamentals, copyright and intellectual property, marketing and promotion, and project management. Students also have the opportunity to specialize in areas such as live sound engineering, music publishing, artist management, or music entrepreneurship. Throughout the program, students engage in hands-on projects, industry placements, and collaborative ventures, gaining practical experience and building a portfolio of work that demonstrates their skills and expertise in music production and creative business.
Research Focus: The BA (Hons) Music Production and Creative Business program incorporates a research focus that encourages students to explore current trends, issues, and developments in the music industry and creative business sector. Students have the opportunity to conduct research projects, case studies, and market analyses related to music production, emerging technologies, business models, consumer behavior, or industry innovation. Faculty members are actively engaged in research in areas such as music technology, music business management, digital media, and creative entrepreneurship, providing students with access to cutting-edge research and industry insights that inform their studies and career aspirations.
Industry Engagement: The program emphasizes industry engagement and practical learning experiences that allow students to connect with professionals, companies, and organizations in the music and creative industries. Students have the opportunity to work on real-world projects, internships, or placements with recording studios, music labels, artist management firms, event production companies, or digital media agencies. They also have the chance to collaborate with industry partners, guest lecturers, and visiting professionals who provide insights, mentorship, and networking opportunities. Through industry-focused projects, workshops, and events, students gain valuable experience, build professional networks, and develop the skills and contacts needed to succeed in the competitive music business environment.
Global Perspective: With its focus on music production and creative business in a global context, the program at York St John University offers students a global perspective on the music industry, creative entrepreneurship, and cultural diversity. Students explore global music markets, industry trends, and consumer behaviors, gaining insights into the challenges and opportunities of operating in a globalized economy. The program also includes modules on cross-cultural communication, international business practices, and digital media globalization, preparing students to navigate the complexities of the global music business landscape and collaborate effectively with diverse stakeholders from around the world.
Location
York
Score
IELTS 6
Tuition Fee
£ 13000
Undergraduate Entry Requirements
Academic qualification: International students must have a minimum overall score of 60% or above in the relevant secondary education qualification or its equivalent.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 75, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE: A minimum overall score of 46 with no individual score below 36.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
York St John University offers a range of scholarships to international students, providing financial support and recognition for their academic achievements. These scholarships aim to attract talented students from around the world and promote diversity within the university community.
International Scholarship Programme: This scholarship is open to undergraduate and postgraduate students from non-EU countries. It offers a tuition fee reduction of up to £2,500 per year for the duration of the program. The scholarship is awarded based on academic merit and applicants must meet specific eligibility criteria.
Vice Chancellor's Scholarship: This prestigious scholarship is available to high-achieving international students applying for undergraduate or postgraduate programs. It provides a tuition fee reduction of up to £5,000 per year. Recipients are selected based on academic excellence, leadership potential, and commitment to making a positive impact in their communities.
Country-specific Scholarships: York St John University also offers scholarships tailored to students from specific countries or regions. These scholarships may have varying eligibility criteria and award amounts. Examples include the Nigeria Scholarship, Ghana Scholarship, and India Scholarship.
Sports Scholarships: York St John University values sporting excellence and offers scholarships to international students who excel in their chosen sport. These scholarships provide support for training, coaching, and competition expenses, along with access to sports facilities and other benefits.
It is important to note that scholarship availability, eligibility criteria, and award amounts may vary each year.
Graduates of the BA (Hons) Music Production and Creative Business program at York St John University are equipped with a unique skill set that prepares them for a variety of exciting and rewarding career opportunities in the music and creative industries. Combining technical proficiency in music production with business acumen in creative entrepreneurship, graduates have the versatility to pursue roles that span both creative and commercial aspects of the music industry.
Music Producer/Recording Engineer: Graduates may pursue careers as music producers or recording engineers, responsible for overseeing the technical and creative aspects of music production. They work with artists, bands, and composers to bring musical ideas to life, recording and mixing tracks, shaping soundscapes, and ensuring high-quality audio production. Music producers and recording engineers may work in recording studios, production companies, or freelance, collaborating with a diverse range of musicians and projects across various genres.
Studio Manager/Owner: Professionals in this role oversee the operations of recording studios or production facilities, managing studio bookings, equipment maintenance, and client relations. They ensure the smooth functioning of studio operations, handle administrative tasks, and provide technical support to recording sessions. Studio managers or owners may also be involved in business development, marketing, and strategic planning to attract clients and grow the studio's reputation and profitability.
Music Entrepreneur/Startup Founder: Graduates may start their own music-related business ventures, such as music production companies, record labels, artist management agencies, music publishing firms, or creative media agencies. As music entrepreneurs, they identify market opportunities, develop innovative business models, and build brands that cater to the needs of musicians, artists, and audiences. Music entrepreneurs may leverage their technical skills, industry knowledge, and creative vision to launch successful ventures in the competitive music business landscape.
A&R Representative/Talent Scout: Professionals in this role work for record labels, music publishers, or artist management companies, scouting and discovering new talent, and nurturing artist careers. They attend live performances, review demos, and network with industry professionals to identify promising artists or bands for signing and development. A&R representatives play a crucial role in shaping the artistic direction and commercial success of artists, guiding them through the recording process, marketing campaigns, and promotional activities.
Music Business Manager/Executive: Graduates may work in music business management or executive roles, overseeing the strategic direction, operations, and financial performance of music companies, labels, or organizations. They handle contract negotiations, licensing agreements, royalty collections, and rights management, ensuring that artists and stakeholders are compensated fairly for their work. Music business managers or executives may also be involved in marketing, distribution, and brand management to maximize the commercial success of music releases and artist projects.
Digital Marketing Specialist/Content Creator: Professionals in this role work in digital marketing agencies, record labels, or artist management firms, developing and implementing marketing strategies to promote music releases, events, or artist brands online. They create engaging content, manage social media channels, optimize digital advertising campaigns, and analyze audience data to reach target demographics and drive engagement. Digital marketing specialists leverage their understanding of digital platforms and consumer behavior to build online communities, increase fan engagement, and grow artist fanbases.
Music Licensing Coordinator/Supervisor: Graduates may work in music licensing and synchronization roles, securing placements for music in film, television, commercials, video games, or digital media projects. They negotiate licensing agreements, clear copyright permissions, and ensure that music is used appropriately and legally in media productions. Music licensing coordinators or supervisors may work for music publishers, production companies, or music supervision firms, facilitating the use of music in advertising, branding, or storytelling across various media platforms.
Event Producer/Concert Promoter: Professionals in this role organize and produce live music events, concerts, festivals, or tours, coordinating logistics, booking artists, securing venues, and managing production budgets. They work closely with artists, agents, vendors, and sponsors to plan and execute successful events that attract audiences and generate revenue. Event producers or concert promoters may specialize in specific music genres, markets, or event formats, creating memorable experiences that showcase live music talent and entertain audiences.
Music Journalist/Content Creator: Graduates may pursue careers in music journalism, writing reviews, features, interviews, or commentary on music releases, artists, industry trends, or live events. They may work for newspapers, magazines, online publications, music blogs, or radio stations, contributing content that informs and engages audiences and provides critical analysis of music culture and trends. Music journalists or content creators may attend concerts, festivals, or industry events, conducting interviews with artists, and staying abreast of developments in the music industry.
Educator/Music Business Lecturer: Professionals in this role teach music production, music business, or creative entrepreneurship at educational institutions such as universities, colleges, or music academies. They develop curriculum, deliver lectures, lead workshops, and mentor students in areas such as music technology, recording techniques, music marketing, copyright law, or music business management. Educators or music business lecturers may also conduct research, publish scholarly articles, or contribute to industry conferences and seminars, sharing their expertise and insights with the next generation of music industry professionals.
