BA (Hons) Media and Communication

York

 

INTAKE: September

Program Overview

The BA (Hons) Media and Communication program at York St John University offers students a comprehensive understanding of media theory, communication practices, and digital technologies. Designed to prepare students for careers in the media industry, the program explores the role of media in society, the impact of digital technologies on communication, and the ethical and regulatory frameworks that govern media production and consumption. With a combination of theoretical knowledge and practical skills, students develop critical thinking, creative expression, and media literacy essential for success in the rapidly evolving field of media and communication.

Curriculum: The curriculum of the BA (Hons) Media and Communication program is designed to provide students with a broad foundation in media theory and communication studies, supplemented by practical skills development. Core modules cover topics such as media history and theory, digital media production, journalism, advertising, public relations, and media law and ethics. Students also have the opportunity to choose elective modules that align with their interests and career goals, such as film studies, social media management, cultural studies, or multimedia journalism. Throughout the program, students engage in hands-on learning experiences, including media projects, internships, and collaborative work, allowing them to apply theoretical concepts to real-world media contexts.

Research Focus: York St John University emphasizes research-informed teaching and learning, and the BA (Hons) Media and Communication program reflects this commitment by integrating research methods and critical analysis into the curriculum. Students have the opportunity to engage with current research in media and communication studies, explore contemporary issues and debates, and develop research skills necessary for academic inquiry and professional practice. Faculty members are actively involved in media research across various areas, including digital media cultures, media representation, audience studies, and media policy, providing students with access to cutting-edge research and scholarly expertise.

Industry Engagement: The BA (Hons) Media and Communication program emphasizes industry engagement and practical learning experiences. Students have the opportunity to participate in internships, work placements, and industry projects with media organizations, production companies, news outlets, advertising agencies, and other media-related businesses. These practical experiences allow students to gain hands-on experience in media roles, develop professional skills, and build valuable networks within the media industry. Additionally, the program collaborates with industry partners to provide guest lectures, workshops, and networking events featuring media professionals, journalists, filmmakers, and industry experts.

Global Perspective: With its focus on media in a global context, the program at York St John University offers students a global perspective on media industries, practices, and cultures. Students explore international media systems, global media flows, and cross-cultural communication dynamics, gaining insights into the interconnected nature of media in a digital age. The program also includes modules on media globalization, transnational media production, and cross-cultural media consumption, fostering an understanding of the diversity and complexity of media landscapes around the world.

Pollster Education

Location

York

Pollster Education

Score

IELTS 6

Pollster Education

Tuition Fee

£ 13000

Undergraduate Entry Requirements

Academic qualification: International students must have a minimum overall score of 60% or above in the relevant secondary education qualification or its equivalent.

English Language Proficiency:

  • IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
  • TOEFL: A minimum overall score of 75, with at least 17 in Listening, Reading,  Speaking, and Writing.
  • PTE: A minimum overall score of 46 with no individual score below 36.
  • Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

York St John University offers a range of scholarships to international students, providing financial support and recognition for their academic achievements. These scholarships aim to attract talented students from around the world and promote diversity within the university community.

International Scholarship Programme: This scholarship is open to undergraduate and postgraduate students from non-EU countries. It offers a tuition fee reduction of up to £2,500 per year for the duration of the program. The scholarship is awarded based on academic merit and applicants must meet specific eligibility criteria.

Vice Chancellor's Scholarship: This prestigious scholarship is available to high-achieving international students applying for undergraduate or postgraduate programs. It provides a tuition fee reduction of up to £5,000 per year. Recipients are selected based on academic excellence, leadership potential, and commitment to making a positive impact in their communities.

Country-specific Scholarships: York St John University also offers scholarships tailored to students from specific countries or regions. These scholarships may have varying eligibility criteria and award amounts. Examples include the Nigeria Scholarship, Ghana Scholarship, and India Scholarship.

Sports Scholarships: York St John University values sporting excellence and offers scholarships to international students who excel in their chosen sport. These scholarships provide support for training, coaching, and competition expenses, along with access to sports facilities and other benefits.

It is important to note that scholarship availability, eligibility criteria, and award amounts may vary each year.

Graduates of the BA (Hons) Media and Communication program at York St John University are well-equipped to pursue a variety of exciting and rewarding career opportunities in the dynamic field of media and communication. With a combination of theoretical knowledge, practical skills, and industry experience gained through internships and projects, graduates can explore diverse roles across various sectors of the media industry.

Journalist/Reporter: Graduates may pursue careers as journalists or reporters, working for newspapers, magazines, online publications, or broadcast media outlets. They research and investigate news stories, conduct interviews, and write articles or reports for publication or broadcast. Journalists and reporters cover a wide range of topics, including politics, culture, entertainment, sports, and current events, and may specialize in specific areas of interest.

Digital Content Creator/Producer: Professionals in this role create digital content for online platforms, social media, websites, and digital media channels. They produce engaging multimedia content, such as articles, videos, podcasts, infographics, and interactive experiences, to inform, entertain, or engage audiences. Digital content creators may work independently as freelancers or as part of content production teams within media organizations or digital agencies.

Public Relations (PR) Specialist: Graduates may work in public relations, managing communication and relationships between organizations and their stakeholders. PR specialists develop PR strategies, write press releases, pitch stories to media outlets, and coordinate media interviews and events. They also engage with influencers, manage social media accounts, and monitor media coverage to build positive relationships and enhance brand reputation.

Social Media Manager/Community Manager: Professionals in this role manage and grow the online presence and communities of brands or organizations on social media platforms. They develop social media strategies, create engaging content, and monitor social media channels to drive engagement, increase followers, and build brand awareness. Social media managers also respond to comments and inquiries and analyze social media metrics to optimize performance.

Marketing Coordinator/Digital Marketer: Graduates may work in marketing roles, coordinating marketing campaigns and strategies for brands or organizations. They collaborate with marketing teams to develop marketing plans, execute campaigns across various channels, and measure campaign performance. Digital marketers specialize in leveraging digital channels and technologies to reach and engage target audiences through SEO, PPC advertising, email marketing, and social media.

Advertising Executive/Creative Director: Professionals in this role develop and execute advertising campaigns for brands or clients. They conceptualize creative ideas, develop advertising concepts and messaging, and oversee the production of advertising materials for print, broadcast, or digital platforms. Advertising executives collaborate with clients, account managers, and creative teams to ensure that advertising campaigns align with brand objectives and resonate with target audiences.

Media Production Coordinator/Assistant: Graduates may work in media production roles, assisting with the planning, coordination, and execution of media projects. They support production teams with tasks such as scheduling, budgeting, logistics, and administrative duties. Media production coordinators may work in television, film, radio, or digital media production companies, gaining valuable experience in media production processes and workflows.

Content Strategist/Editor: Professionals in this role develop content strategies and editorial plans for brands or media organizations. They oversee content creation, publication schedules, and editorial guidelines to ensure consistency and quality across various content channels. Content strategists and editors may also edit and curate content, manage content teams, and analyze content performance metrics to inform future content decisions.

Media Researcher/Analyst: Graduates may work in media research roles, conducting research and analysis on media consumption patterns, audience demographics, and media trends. They gather data, analyze audience behavior, and generate insights that inform media planning, content development, and marketing strategies. Media researchers and analysts may work for media organizations, advertising agencies, market research firms, or academic institutions.


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