MSc Human Resource Management
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BA (Hons) Marketing
York
INTAKE: September
Program Overview
The BA (Hons) Marketing program at York St John University offers students a comprehensive understanding of marketing principles, strategies, and practices. Designed to prepare students for dynamic and competitive careers in marketing, the program covers a wide range of topics, including consumer behavior, market research, digital marketing, branding, advertising, and strategic marketing management. With a focus on both theoretical concepts and practical applications, the program equips students with the knowledge, skills, and experience needed to succeed in the evolving field of marketing.
Curriculum: The curriculum of the BA (Hons) Marketing program is structured to provide students with a solid foundation in marketing theory and practice. Core modules cover essential topics such as marketing principles, market analysis, consumer behavior, marketing research methods, marketing communications, and digital marketing strategies. Students also have the opportunity to choose elective modules that align with their interests and career goals, such as brand management, social media marketing, international marketing, or marketing analytics. Throughout the program, students engage in practical learning experiences, including case studies, projects, simulations, and internships, allowing them to apply their knowledge and skills in real-world marketing contexts.
Research Focus: York St John University emphasizes research-informed teaching and learning, and the BA (Hons) Marketing program reflects this commitment by integrating research methods and critical thinking skills into the curriculum. Students have the opportunity to engage with current research in marketing, explore emerging trends, and apply research findings to marketing challenges and opportunities. Faculty members are actively involved in marketing research across various areas, including consumer behavior, branding, digital marketing, and marketing strategy, providing students with access to cutting-edge research and scholarly expertise.
Industry Engagement: The BA (Hons) Marketing program at York St John University emphasizes industry engagement and practical learning experiences. Students have the opportunity to participate in industry placements, internships, and projects with marketing agencies, corporations, non-profit organizations, and other businesses. These practical experiences allow students to gain hands-on experience in marketing roles, develop professional skills, and build valuable networks within the marketing industry. Additionally, the program collaborates with industry partners to provide guest lectures, workshops, and networking events, featuring marketing professionals, entrepreneurs, and industry experts.
Global Perspective: With its focus on marketing in a global context, the program at York St John University offers students a global perspective on marketing trends, challenges, and opportunities. Students explore international marketing concepts, cross-cultural consumer behavior, and global marketing strategies, gaining insights into the complexities of marketing in diverse cultural and economic environments. The program also encourages students to consider the impact of globalization, technology, and cultural diversity on marketing practices, fostering an understanding of the interconnected nature of the global marketplace.
Location
York
Score
IELTS 6
Tuition Fee
£ 13000
Undergraduate Entry Requirements
Academic qualification: International students must have a minimum overall score of 60% or above in the relevant secondary education qualification or its equivalent.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 75, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE: A minimum overall score of 46 with no individual score below 36.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
York St John University offers a range of scholarships to international students, providing financial support and recognition for their academic achievements. These scholarships aim to attract talented students from around the world and promote diversity within the university community.
International Scholarship Programme: This scholarship is open to undergraduate and postgraduate students from non-EU countries. It offers a tuition fee reduction of up to £2,500 per year for the duration of the program. The scholarship is awarded based on academic merit and applicants must meet specific eligibility criteria.
Vice Chancellor's Scholarship: This prestigious scholarship is available to high-achieving international students applying for undergraduate or postgraduate programs. It provides a tuition fee reduction of up to £5,000 per year. Recipients are selected based on academic excellence, leadership potential, and commitment to making a positive impact in their communities.
Country-specific Scholarships: York St John University also offers scholarships tailored to students from specific countries or regions. These scholarships may have varying eligibility criteria and award amounts. Examples include the Nigeria Scholarship, Ghana Scholarship, and India Scholarship.
Sports Scholarships: York St John University values sporting excellence and offers scholarships to international students who excel in their chosen sport. These scholarships provide support for training, coaching, and competition expenses, along with access to sports facilities and other benefits.
It is important to note that scholarship availability, eligibility criteria, and award amounts may vary each year.
Graduates of the BA (Hons) Marketing program at York St John University are well-equipped to pursue a wide range of exciting and rewarding career opportunities in the dynamic field of marketing. With a strong foundation in marketing principles, practical experience gained through internships and projects, and the ability to adapt to evolving industry trends, graduates can explore diverse roles across various sectors.
Marketing Manager: Graduates may pursue careers as marketing managers, overseeing the development and implementation of marketing strategies to promote products or services. They analyze market trends, identify target audiences, and plan and execute marketing campaigns across multiple channels, such as digital media, advertising, and social media. Marketing managers also manage budgets, measure campaign performance, and collaborate with cross-functional teams to achieve business objectives.
Market Research Analyst: Professionals in this role conduct research to gather and analyze data on consumer preferences, market trends, and competitive landscapes. They design surveys, collect data, and use statistical techniques to interpret findings and provide insights that inform marketing strategies and decision-making. Market research analysts also monitor industry trends, identify emerging markets, and assess customer needs and preferences to guide product development and marketing efforts.
Brand Manager: Graduates may work as brand managers, responsible for developing and maintaining the brand identity and reputation of products or services. They develop brand strategies, create brand messaging and positioning, and oversee the execution of brand campaigns and initiatives. Brand managers also monitor brand performance, conduct market research, and collaborate with internal and external stakeholders to ensure brand consistency and resonance with target audiences.
Digital Marketing Specialist: Professionals in this role focus on leveraging digital channels and technologies to reach and engage target audiences. They develop and execute digital marketing strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing. Digital marketing specialists analyze campaign performance, optimize digital assets, and use data-driven insights to drive traffic, generate leads, and improve conversion rates.
Advertising Executive/Creative Director: Graduates may pursue careers in advertising, working for advertising agencies or in-house marketing departments. They conceptualize and create advertising campaigns, develop creative concepts and messaging, and collaborate with designers, copywriters, and media planners to produce compelling advertisements across various platforms. Advertising executives also monitor campaign performance, evaluate audience response, and adjust strategies to maximize impact and ROI.
Public Relations (PR) Specialist: Professionals in this role manage the reputation and public image of organizations through strategic communication efforts. They develop PR campaigns, write press releases, pitch stories to media outlets, and coordinate media interviews and events. PR specialists also monitor media coverage, manage crisis communications, and engage with stakeholders to build positive relationships and enhance brand perception.
Social Media Manager/Community Manager: Graduates may work as social media managers or community managers, responsible for managing and growing the online presence and communities of brands or organizations. They develop social media strategies, create engaging content, and monitor social media channels to drive engagement, increase followers, and build brand awareness. Social media managers also respond to comments and inquiries, manage online communities, and analyze social media metrics to optimize performance.
Marketing Consultant/Freelancer: Professionals in this role provide marketing expertise and strategic advice to businesses and organizations on a freelance or consultancy basis. They offer services such as marketing strategy development, market research, branding, digital marketing, and campaign management. Marketing consultants work with clients across various industries, providing tailored solutions to address their unique marketing needs and objectives.
E-commerce Manager: Graduates may pursue careers as e-commerce managers, overseeing online sales channels and driving digital commerce strategies. They manage e-commerce websites, optimize user experience and conversion rates, and implement digital marketing campaigns to drive traffic and sales. E-commerce managers also analyze sales data, monitor industry trends, and identify opportunities to enhance the online shopping experience and maximize revenue.
