BA (Hons) Fashion Marketing

Undergraduate Entry Requirements

Academic qualification: International students must have a minimum overall score of 60% or above in the relevant secondary education qualification or its equivalent.

English Language Proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 75, with at least 17 in Listening, Reading,  Speaking, and Writing.
• PTE: A minimum overall score of 46 with no individual score below 36.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

York St John University offers a range of scholarships to international students, providing financial support and recognition for their academic achievements. These scholarships aim to attract talented students from around the world and promote diversity within the university community.

International Scholarship Programme: This scholarship is open to undergraduate and postgraduate students from non-EU countries. It offers a tuition fee reduction of up to £2,500 per year for the duration of the program. The scholarship is awarded based on academic merit and applicants must meet specific eligibility criteria.

Vice Chancellor's Scholarship: This prestigious scholarship is available to high-achieving international students applying for undergraduate or postgraduate programs. It provides a tuition fee reduction of up to £5,000 per year. Recipients are selected based on academic excellence, leadership potential, and commitment to making a positive impact in their communities.

Country-specific Scholarships: York St John University also offers scholarships tailored to students from specific countries or regions. These scholarships may have varying eligibility criteria and award amounts. Examples include the Nigeria Scholarship, Ghana Scholarship, and India Scholarship.

Sports Scholarships: York St John University values sporting excellence and offers scholarships to international students who excel in their chosen sport. These scholarships provide support for training, coaching, and competition expenses, along with access to sports facilities and other benefits.

It is important to note that scholarship availability, eligibility criteria, and award amounts may vary each year.

Graduates of the BA (Hons) Fashion Marketing program at York St John University are well-prepared for a wide range of exciting career opportunities in the fashion industry. 

Fashion Marketing Manager: Graduates may work as fashion marketing managers for fashion brands, retailers, or marketing agencies. They are responsible for developing and implementing marketing strategies to promote fashion products, build brand awareness, and drive sales. They oversee advertising campaigns, social media marketing, influencer collaborations, and event sponsorships.

Brand Manager: Graduates can pursue careers as brand managers, overseeing the branding and positioning of fashion brands in the market. They develop brand identities, create brand messaging, and ensure brand consistency across all marketing channels. They analyze market trends, consumer behavior, and competitor strategies to identify opportunities for brand growth.

Digital Marketing Specialist: With their knowledge of digital marketing strategies and platforms, graduates may specialize as digital marketing specialists for fashion companies. They manage online advertising campaigns, optimize website content for search engines (SEO), and leverage social media channels to engage with consumers and drive online traffic and sales.

Fashion Buyer/Merchandiser: Graduates can work as fashion buyers or merchandisers for retail companies, department stores, or e-commerce platforms. They select and purchase fashion products for resale, analyze sales data and market trends to forecast demand, negotiate with suppliers, and manage inventory levels to maximize profitability.

Fashion Public Relations (PR) Specialist: Graduates may pursue careers in fashion public relations, working for PR agencies, fashion brands, or fashion magazines. They cultivate relationships with media outlets, influencers, and celebrities, pitch stories and press releases to generate publicity, and manage communication strategies to enhance brand reputation and visibility.

Fashion Retail Manager: Graduates can become fashion retail managers, overseeing the operations of fashion stores, boutiques, or flagship stores. They manage store staff, optimize store layouts and visual merchandising displays, analyze sales performance, and implement strategies to improve customer experience and drive sales.

Fashion Event Coordinator: Graduates may work as fashion event coordinators, organizing fashion shows, product launches, and promotional events for fashion brands or organizations. They handle event logistics, coordinate with vendors, manage budgets, and ensure that events align with brand objectives and appeal to target audiences.

Fashion Trend Analyst: Graduates with a keen eye for fashion trends can pursue careers as trend analysts for fashion forecasting companies, retail companies, or trend consultancy firms. They research emerging trends, analyze consumer preferences, and forecast future fashion trends to guide product development, marketing strategies, and buying decisions.

Fashion Entrepreneur: With their knowledge of fashion marketing and business acumen, graduates may start their own fashion-related businesses, such as fashion boutiques, online stores, fashion consulting firms, or fashion marketing agencies. They develop unique brand concepts, design products, and create marketing strategies to attract customers and grow their businesses.

Fashion Journalist/Blogger: Graduates with strong writing and communication skills can work as fashion journalists, bloggers, or content creators, covering fashion trends, events, and industry news for fashion magazines, websites, or social media platforms. They produce engaging content, conduct interviews, and share insights on fashion-related topics with their audience.