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BSc (Hons) Digital Marketing and Data Analytics with Placement
York
INTAKE: September
Program Overview
The BSc (Hons) Digital Marketing and Data Analytics with Placement program at York St John University in the UK offers students a unique opportunity to gain hands-on experience and industry exposure in the dynamic fields of digital marketing and data analytics. This undergraduate program is designed to provide students with a comprehensive understanding of digital marketing strategies, data analysis techniques, and their application in real-world business contexts. The inclusion of a placement year allows students to apply their knowledge and skills in professional settings, enhancing their employability and preparing them for successful careers in the digital industry.
Curriculum: The curriculum of the BSc (Hons) Digital Marketing and Data Analytics with Placement program is carefully structured to cover a wide range of topics relevant to the digital marketing and data analytics domains. Students study core subjects such as digital marketing principles, social media marketing, search engine optimization (SEO), web analytics, data visualization, statistical analysis, and predictive modeling. Additionally, students undertake modules focused on professional development and employability skills to prepare them for their placement year and future careers. The curriculum emphasizes practical learning through industry projects, case studies, and workshops, ensuring that students develop both theoretical knowledge and practical competencies valued by employers in the digital industry.
Research Focus: York St John University encourages students in the BSc (Hons) Digital Marketing and Data Analytics with Placement program to engage in research activities that deepen their understanding of key concepts and emerging trends in digital marketing and data analytics. Students have the opportunity to undertake research projects on topics such as consumer behavior analysis, digital marketing effectiveness, data-driven decision-making, and emerging technologies in the digital space. Through research-led modules and independent study, students develop critical thinking skills and research capabilities that are valuable for both academic pursuits and professional practice in the digital industry.
Industry Engagement: The BSc (Hons) Digital Marketing and Data Analytics with Placement program emphasizes industry engagement to ensure that students are well-prepared for the demands of the digital industry. The university collaborates with a wide range of industry partners, including digital marketing agencies, technology firms, e-commerce companies, and data analytics consultancies, to offer placement opportunities for students. During their placement year, students work alongside industry professionals, gaining practical experience, building professional networks, and applying their knowledge and skills in real-world business settings. The university also facilitates guest lectures, industry workshops, and networking events where students can interact with industry experts and gain insights into current trends and practices in the digital industry.
Global Perspective: York St John University integrates a global perspective into the BSc (Hons) Digital Marketing and Data Analytics with Placement program, recognizing the global nature of the digital economy. Students explore global trends in digital marketing, analyze international case studies, and consider cultural and regional differences that influence digital marketing strategies and consumer behavior. Additionally, students have the opportunity to participate in international placements, study abroad programs, or collaborative projects with international partners, allowing them to gain insights into global business practices and expand their professional networks on a global scale.
Location
York
Score
IELTS 6
Tuition Fee
£ 13000
Undergraduate Entry Requirements
Academic qualification: International students must have a minimum overall score of 60% or above in the relevant secondary education qualification or its equivalent.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 75, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE: A minimum overall score of 46 with no individual score below 36.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
York St John University offers a range of scholarships to international students, providing financial support and recognition for their academic achievements. These scholarships aim to attract talented students from around the world and promote diversity within the university community.
International Scholarship Programme: This scholarship is open to undergraduate and postgraduate students from non-EU countries. It offers a tuition fee reduction of up to £2,500 per year for the duration of the program. The scholarship is awarded based on academic merit and applicants must meet specific eligibility criteria.
Vice Chancellor's Scholarship: This prestigious scholarship is available to high-achieving international students applying for undergraduate or postgraduate programs. It provides a tuition fee reduction of up to £5,000 per year. Recipients are selected based on academic excellence, leadership potential, and commitment to making a positive impact in their communities.
Country-specific Scholarships: York St John University also offers scholarships tailored to students from specific countries or regions. These scholarships may have varying eligibility criteria and award amounts. Examples include the Nigeria Scholarship, Ghana Scholarship, and India Scholarship.
Sports Scholarships: York St John University values sporting excellence and offers scholarships to international students who excel in their chosen sport. These scholarships provide support for training, coaching, and competition expenses, along with access to sports facilities and other benefits.
It is important to note that scholarship availability, eligibility criteria, and award amounts may vary each year.
Graduating with a BSc (Hons) Digital Marketing and Data Analytics with Placement from York St John University provides students with a diverse range of career options in the rapidly evolving fields of digital marketing and data analytics.
Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists, responsible for developing and implementing digital marketing strategies to promote products or services online. They leverage various digital channels such as social media, email marketing, and search engine optimization (SEO) to reach target audiences and drive engagement and conversions.
Data Analyst: Graduates may choose to work as data analysts, utilizing their skills in data collection, analysis, and interpretation to extract insights and inform marketing strategies and decision-making processes. Data analysts analyze consumer behavior, campaign performance, and market trends to optimize marketing efforts and drive business growth.
Marketing Analyst: Those with strong analytical skills may pursue careers as marketing analysts, specializing in analyzing marketing data to assess campaign effectiveness, evaluate return on investment (ROI), and identify opportunities for optimization and improvement. Marketing analysts provide actionable insights to marketing teams, guiding strategic decision-making and resource allocation.
Digital Marketing Manager: Graduates with leadership skills and industry experience may progress to roles as digital marketing managers, overseeing digital marketing initiatives and teams within organizations. Digital marketing managers develop and execute digital marketing strategies, manage budgets and resources, and ensure alignment with business objectives to achieve marketing goals and drive business growth.
Social Media Manager: Those with a passion for social media may work as social media managers, responsible for managing brands' presence on social media platforms. Social media managers create and curate engaging content, monitor social media channels, interact with followers, and analyze performance metrics to enhance brand awareness, engagement, and reputation.
E-commerce Specialist: Graduates interested in online retail may pursue careers as e-commerce specialists, focusing on optimizing the online shopping experience, driving traffic to e-commerce websites, and maximizing conversion rates. E-commerce specialists leverage data analytics and digital marketing techniques to increase online sales, improve user experience, and capitalize on emerging e-commerce trends.
Market Research Analyst: Those interested in understanding consumer behavior and market trends may work as market research analysts, conducting research and analysis to inform marketing strategies and business decisions. Market research analysts collect and analyze data on consumer preferences, market dynamics, and competitive landscapes to provide insights to businesses and guide strategic planning.
SEO Specialist: Graduates with expertise in search engine optimization (SEO) may pursue careers as SEO specialists, focusing on improving websites' visibility and rankings in search engine results pages (SERPs). SEO specialists conduct keyword research, optimize website content and structure, and implement SEO best practices to drive organic traffic and enhance online visibility for businesses.
Business Intelligence Analyst: Graduates may explore careers as business intelligence analysts, responsible for collecting, analyzing, and visualizing data to support strategic decision-making and business performance. Business intelligence analysts develop dashboards, reports, and insights that enable stakeholders to understand trends, identify opportunities, and make data-driven decisions to achieve organizational objectives.
Digital Marketing Consultant: Those with diverse skills and experience may work as digital marketing consultants, providing strategic guidance and advisory services to businesses seeking to enhance their digital presence and marketing effectiveness. Digital marketing consultants offer expertise in areas such as digital strategy development, campaign optimization, performance analysis, and technology implementation, helping businesses achieve their marketing goals and stay ahead in the competitive digital landscape.
