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BSc (Hons) Digital Marketing and Data Analytics
York
INTAKE: September
Program Overview
The BSc (Hons) Digital Marketing and Data Analytics program at York St John University in the UK offers students a comprehensive education in the rapidly evolving fields of digital marketing and data analytics. This undergraduate program is designed to equip students with the knowledge, skills, and practical experience needed to thrive in the digital economy. Through a blend of theoretical learning and hands-on projects, students develop expertise in areas such as digital marketing strategies, data analysis techniques, consumer behavior, and emerging technologies, preparing them for exciting career opportunities in marketing, analytics, and related fields.
Curriculum: The curriculum of the BSc (Hons) Digital Marketing and Data Analytics program is carefully crafted to cover a broad range of topics relevant to the modern digital landscape. Students study core subjects such as digital marketing principles, social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, web analytics, and data visualization. They also gain proficiency in data analysis tools and techniques, including statistical analysis, data mining, predictive modeling, and machine learning. Practical modules and industry projects allow students to apply their knowledge in real-world scenarios, honing their skills and building a portfolio of work that showcases their capabilities to potential employers.
Research Focus: York St John University encourages students in the BSc (Hons) Digital Marketing and Data Analytics program to engage in research activities that explore cutting-edge trends and issues in digital marketing and data analytics. Students have the opportunity to undertake research projects on topics such as consumer behavior in digital environments, the impact of emerging technologies on marketing practices, and data-driven decision-making in business. Through research-led modules and independent study, students develop critical thinking skills and research competencies that are valuable for both academic pursuits and professional endeavors in the digital industry.
Industry Engagement: The BSc (Hons) Digital Marketing and Data Analytics program emphasizes industry engagement to ensure that students are equipped with the skills and knowledge demanded by employers in the digital marketing and analytics sectors. The university collaborates with industry partners to offer guest lectures, workshops, and networking events where students can interact with professionals and gain insights into industry trends and practices. Additionally, students have the opportunity to undertake work placements or internships with leading companies, providing them with hands-on experience and valuable industry connections that enhance their employability upon graduation.
Global Perspective: York St John University instills a global perspective in the BSc (Hons) Digital Marketing and Data Analytics program, recognizing the interconnected nature of the digital marketplace. Students explore global trends in digital marketing, analyze international case studies, and consider cultural and linguistic factors that influence consumer behavior in different regions of the world. The program also encourages students to participate in international study opportunities, exchange programs, or collaborative projects with international partners, allowing them to gain insights into global business practices and expand their professional networks on a global scale.
Location
York
Score
IELTS 6
Tuition Fee
£ 13000
Undergraduate Entry Requirements
Academic qualification: International students must have a minimum overall score of 60% or above in the relevant secondary education qualification or its equivalent.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 75, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE: A minimum overall score of 46 with no individual score below 36.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
York St John University offers a range of scholarships to international students, providing financial support and recognition for their academic achievements. These scholarships aim to attract talented students from around the world and promote diversity within the university community.
International Scholarship Programme: This scholarship is open to undergraduate and postgraduate students from non-EU countries. It offers a tuition fee reduction of up to £2,500 per year for the duration of the program. The scholarship is awarded based on academic merit and applicants must meet specific eligibility criteria.
Vice Chancellor's Scholarship: This prestigious scholarship is available to high-achieving international students applying for undergraduate or postgraduate programs. It provides a tuition fee reduction of up to £5,000 per year. Recipients are selected based on academic excellence, leadership potential, and commitment to making a positive impact in their communities.
Country-specific Scholarships: York St John University also offers scholarships tailored to students from specific countries or regions. These scholarships may have varying eligibility criteria and award amounts. Examples include the Nigeria Scholarship, Ghana Scholarship, and India Scholarship.
Sports Scholarships: York St John University values sporting excellence and offers scholarships to international students who excel in their chosen sport. These scholarships provide support for training, coaching, and competition expenses, along with access to sports facilities and other benefits.
It is important to note that scholarship availability, eligibility criteria, and award amounts may vary each year.
Graduating with a BSc (Hons) Digital Marketing and Data Analytics from York St John University opens up a multitude of exciting career opportunities in the rapidly expanding fields of digital marketing, analytics, and data-driven decision-making.
Digital Marketing Specialist: Graduates can pursue careers as digital marketing specialists, responsible for developing and implementing comprehensive digital marketing strategies for businesses and organizations. They leverage various digital channels such as social media, email marketing, content marketing, and search engine optimization (SEO) to attract, engage, and convert target audiences into customers.
Data Analyst: Graduates may choose to work as data analysts, utilizing their skills in data collection, analysis, and interpretation to extract insights and inform decision-making processes. Data analysts work across various industries, analyzing customer behavior, market trends, and campaign performance to optimize marketing efforts, improve business outcomes, and drive growth.
Marketing Analyst: Those with a strong analytical mindset may pursue careers as marketing analysts, specializing in analyzing marketing data to assess the effectiveness of marketing campaigns, evaluate return on investment (ROI), and identify opportunities for optimization and improvement. Marketing analysts provide actionable insights to marketing teams, guiding strategic decision-making and resource allocation.
Digital Marketing Manager: Graduates with leadership skills and industry experience may progress to roles as digital marketing managers, overseeing digital marketing initiatives and teams within organizations. Digital marketing managers develop and execute digital marketing strategies, manage budgets and resources, and ensure alignment with business objectives to achieve marketing goals and drive business growth.
Social Media Manager: Those with a passion for social media may pursue careers as social media managers, responsible for managing and optimizing brands' presence on social media platforms. Social media managers create engaging content, monitor social media channels, interact with followers, and analyze performance metrics to enhance brand awareness, engagement, and reputation.
E-commerce Specialist: Graduates interested in online retail may work as e-commerce specialists, focusing on optimizing the online shopping experience, driving traffic to e-commerce websites, and maximizing conversion rates. E-commerce specialists leverage data analytics and digital marketing techniques to increase online sales, improve user experience, and capitalize on emerging e-commerce trends.
Market Research Analyst: Those with a keen interest in consumer behavior and market trends may pursue careers as market research analysts, conducting research and analysis to understand consumer preferences, market dynamics, and competitive landscapes. Market research analysts provide valuable insights to businesses, informing product development, marketing strategies, and business expansion plans.
SEO Specialist: Graduates with expertise in search engine optimization (SEO) may work as SEO specialists, focusing on improving websites' visibility and rankings in search engine results pages (SERPs). SEO specialists conduct keyword research, optimize website content and structure, and implement SEO best practices to drive organic traffic and enhance online visibility for businesses.
Business Intelligence Analyst: Graduates may explore careers as business intelligence analysts, responsible for collecting, analyzing, and visualizing data to support strategic decision-making and business performance. Business intelligence analysts develop dashboards, reports, and insights that enable stakeholders to understand trends, identify opportunities, and make data-driven decisions to achieve organizational objectives.
Digital Marketing Consultant: Those with diverse skills and experience may choose to work as digital marketing consultants, providing strategic guidance and advisory services to businesses seeking to enhance their digital presence and marketing effectiveness. Digital marketing consultants offer expertise in areas such as digital strategy development, campaign optimization, performance analysis, and technology implementation, helping businesses achieve their marketing goals and stay ahead in the digital landscape.
