MSc Human Resource Management
Intake:- January & September The MSc Human Resource Mana...
BA (Hons) Sports Business Management
York
INTAKE: September
Program Overview
The BA (Hons) Sports Business Management program at York St John University is designed to provide students with a comprehensive understanding of the sports industry from a business perspective. This program combines theoretical knowledge with practical skills, preparing students for careers in sports management, marketing, event planning, and sports entrepreneurship. Students learn about the unique challenges and opportunities in the sports industry, including sports governance, finance, marketing, sponsorship, and event management. Through a combination of classroom lectures, case studies, industry guest speakers, and practical projects, students develop the analytical, managerial, and leadership skills needed to succeed in various roles within the sports business sector.
Curriculum: The curriculum of the BA (Hons) Sports Business Management program covers a wide range of topics relevant to the sports industry and business management. Core modules provide students with foundational knowledge in sports marketing, sports finance, sports law, sports event management, and sports ethics. Students also have the opportunity to specialize in specific areas of interest, such as sports entrepreneurship, sports sponsorship, or sports media management, through elective modules and independent research projects. The program emphasizes practical application of theoretical concepts, with opportunities for students to work on real-world projects, internships, and industry placements to gain hands-on experience in sports business management.
Research Focus: York St John University encourages a strong research focus within the BA (Hons) Sports Business Management program. Faculty members are actively engaged in research projects that explore various aspects of sports management, marketing strategies, consumer behavior, and sports industry trends. Students have the opportunity to participate in research activities, such as literature reviews, market analyses, and case studies, under the guidance of faculty mentors. The program emphasizes critical thinking, problem-solving, and research methodology, preparing students to contribute to the advancement of knowledge in the field of sports business management.
Industry Engagement: The BA (Hons) Sports Business Management program fosters industry engagement through partnerships with sports organizations, professional sports teams, event management companies, and sports marketing agencies. Students have the opportunity to gain practical experience through internships, work placements, and industry projects, allowing them to apply classroom knowledge to real-world scenarios and build professional networks within the sports industry. Industry partners also contribute to the curriculum through guest lectures, workshops, and industry visits, providing insights into industry trends, best practices, and career opportunities in sports business management.
Global Perspective: In an increasingly globalized sports industry, York St John University promotes a global perspective within the BA (Hons) Sports Business Management program. Students explore the international dimensions of sports management, including global sports markets, cross-cultural management practices, and international sports events. The program incorporates discussions on ethical considerations, cultural diversity, and global sports governance, preparing students to work effectively in diverse cultural contexts and to navigate the complexities of the global sports business landscape. Through international study opportunities, exchange programs, and collaborations with international partners, students gain exposure to global sports management practices and develop the cultural competence needed to succeed in the global sports industry.
Location
York
Score
IELTS 6
Tuition Fee
£ 13000
Undergraduate Entry Requirements
Academic qualification: International students must have a minimum overall score of 60% or above in the relevant secondary education qualification or its equivalent.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 75, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE: A minimum overall score of 46 with no individual score below 36.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
York St John University offers a range of scholarships to international students, providing financial support and recognition for their academic achievements. These scholarships aim to attract talented students from around the world and promote diversity within the university community.
International Scholarship Programme: This scholarship is open to undergraduate and postgraduate students from non-EU countries. It offers a tuition fee reduction of up to £2,500 per year for the duration of the program. The scholarship is awarded based on academic merit and applicants must meet specific eligibility criteria.
Vice Chancellor's Scholarship: This prestigious scholarship is available to high-achieving international students applying for undergraduate or postgraduate programs. It provides a tuition fee reduction of up to £5,000 per year. Recipients are selected based on academic excellence, leadership potential, and commitment to making a positive impact in their communities.
Country-specific Scholarships: York St John University also offers scholarships tailored to students from specific countries or regions. These scholarships may have varying eligibility criteria and award amounts. Examples include the Nigeria Scholarship, Ghana Scholarship, and India Scholarship.
Sports Scholarships: York St John University values sporting excellence and offers scholarships to international students who excel in their chosen sport. These scholarships provide support for training, coaching, and competition expenses, along with access to sports facilities and other benefits.
It is important to note that scholarship availability, eligibility criteria, and award amounts may vary each year.
Graduates of the BA (Hons) Sports Business Management program at York St John University are well-equipped with the knowledge, skills, and practical experience needed to pursue diverse and rewarding career opportunities in the sports industry.
Sports Marketing Manager: Sports marketing managers develop and implement marketing strategies to promote sports teams, events, products, or services. They conduct market research, analyze consumer behavior, and create marketing campaigns to engage fans, attract sponsors, and drive revenue. Sports marketing managers may work for professional sports teams, sports marketing agencies, corporate sponsors, or sports media companies, overseeing advertising, sponsorship activation, digital marketing, and fan engagement initiatives.
Sports Event Manager: Sports event managers plan, organize, and execute sports events, such as tournaments, championships, races, and exhibitions. They coordinate venue logistics, manage event budgets, secure sponsorships, and oversee event operations to ensure a seamless and memorable experience for participants, spectators, and stakeholders. Sports event managers may work for sports organizations, event management companies, sports facilities, or sports tourism agencies, orchestrating events of varying scales and formats.
Sports Business Development Executive: Sports business development executives identify and pursue growth opportunities within the sports industry, such as expanding into new markets, launching new products or services, or forming strategic partnerships. They build relationships with clients, negotiate contracts, and develop business proposals to drive revenue and achieve organizational objectives. Sports business development executives may work for sports franchises, sports agencies, sports equipment manufacturers, or sports technology companies, driving innovation and business expansion initiatives.
Sports Sponsorship Manager: Sports sponsorship managers cultivate relationships with corporate sponsors and negotiate sponsorship agreements to secure financial support for sports teams, events, or initiatives. They develop sponsorship packages, pitch proposals, and activate sponsorship deals through branding, advertising, hospitality, and promotional activities. Sports sponsorship managers may work for sports organizations, sponsorship agencies, or corporate brands, leveraging sponsorships to enhance brand visibility, generate revenue, and align with target audiences.
Sports Facilities Manager: Sports facilities managers oversee the operation and maintenance of sports venues, such as stadiums, arenas, gyms, or training facilities. They manage facility budgets, coordinate maintenance schedules, and ensure compliance with safety regulations and industry standards. Sports facilities managers may work for sports clubs, universities, municipalities, or private sports facility management companies, optimizing facility utilization and enhancing the spectator and participant experience.
Sports Business Analyst: Sports business analysts conduct data analysis, market research, and financial modeling to provide insights and recommendations to sports organizations and stakeholders. They analyze industry trends, consumer preferences, and financial performance metrics to inform strategic decision-making and business planning. Sports business analysts may work for sports teams, leagues, governing bodies, or consulting firms, helping organizations optimize operations, maximize revenue, and capitalize on market opportunities.
