MSc Human Resource Management
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BA (Hons) Tourism and Destination Management
York
INTAKE: September
Program Overview
The BA (Hons) Tourism and Destination Management program at York St John University provides students with a comprehensive understanding of the tourism industry and equips them with the skills needed to manage destinations effectively. The program combines theoretical knowledge with practical experience, offering students opportunities to explore various aspects of tourism, including marketing, sustainability, cultural heritage, and destination planning. Through a combination of academic study, fieldwork, and industry placements, students develop the expertise required to succeed in roles such as destination manager, tourism consultant, event coordinator, and marketing executive in the dynamic and fast-growing tourism sector.
Curriculum: The curriculum of the BA (Hons) Tourism and Destination Management program covers a wide range of topics relevant to the tourism industry. Core modules include tourism marketing, destination management, sustainable tourism development, cultural heritage management, and tourism policy and planning. Students also have the opportunity to specialize in areas such as event management, adventure tourism, ecotourism, or hospitality management. The program incorporates case studies, practical projects, and industry guest lectures to ensure that students develop practical skills and real-world insights that are essential for success in the tourism industry.
Research Focus: York St John University emphasizes a strong research focus within the BA (Hons) Tourism and Destination Management program. Faculty members are actively engaged in research projects that explore various aspects of tourism, including destination branding, tourist behavior, community engagement, and sustainable tourism practices. Students have the opportunity to participate in research activities, such as data collection, analysis, and reporting, under the guidance of faculty mentors. The program encourages students to critically evaluate current trends and issues in the tourism industry and to contribute to the advancement of knowledge through their own research projects.
Industry Engagement: The BA (Hons) Tourism and Destination Management program fosters industry engagement through partnerships with tourism organizations, hospitality businesses, and destination management agencies. Students have the opportunity to undertake work placements or internships with tourism operators, hotels, tour companies, or local tourism boards, gaining valuable hands-on experience and building professional networks within the tourism industry. Guest lectures, industry seminars, and field trips provide students with insights into current practices, emerging trends, and career opportunities in tourism and destination management.
Global Perspective: In an increasingly globalized world, York St John University promotes a global perspective within the BA (Hons) Tourism and Destination Management program. Students explore the international dimensions of tourism, studying topics such as cross-cultural communication, global tourism trends, and destination marketing strategies. The program incorporates discussions on sustainable tourism practices, responsible travel, and the impact of tourism on local communities and environments worldwide. Through international study tours, exchange programs, and guest lectures from industry professionals, students gain exposure to diverse perspectives and develop the cultural competence needed to work effectively in global tourism contexts.
Location
York
Score
IELTS 6
Tuition Fee
£ 13000
Undergraduate Entry Requirements
Academic qualification: International students must have a minimum overall score of 60% or above in the relevant secondary education qualification or its equivalent.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 75, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE: A minimum overall score of 46 with no individual score below 36.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
York St John University offers a range of scholarships to international students, providing financial support and recognition for their academic achievements. These scholarships aim to attract talented students from around the world and promote diversity within the university community.
International Scholarship Programme: This scholarship is open to undergraduate and postgraduate students from non-EU countries. It offers a tuition fee reduction of up to £2,500 per year for the duration of the program. The scholarship is awarded based on academic merit and applicants must meet specific eligibility criteria.
Vice Chancellor's Scholarship: This prestigious scholarship is available to high-achieving international students applying for undergraduate or postgraduate programs. It provides a tuition fee reduction of up to £5,000 per year. Recipients are selected based on academic excellence, leadership potential, and commitment to making a positive impact in their communities.
Country-specific Scholarships: York St John University also offers scholarships tailored to students from specific countries or regions. These scholarships may have varying eligibility criteria and award amounts. Examples include the Nigeria Scholarship, Ghana Scholarship, and India Scholarship.
Sports Scholarships: York St John University values sporting excellence and offers scholarships to international students who excel in their chosen sport. These scholarships provide support for training, coaching, and competition expenses, along with access to sports facilities and other benefits.
It is important to note that scholarship availability, eligibility criteria, and award amounts may vary each year.
Graduates of the BA (Hons) Tourism and Destination Management program at York St John University are well-prepared for a variety of exciting career opportunities in the tourism and hospitality industry. With their blend of theoretical knowledge, practical skills, and industry experience gained through placements, graduates can pursue diverse roles in destination management, tourism marketing, event planning, sustainable tourism development, and hospitality management.
Destination Manager: Many graduates choose to work as destination managers, overseeing the planning, development, and promotion of tourist destinations such as cities, regions, or resorts. Destination managers collaborate with local stakeholders, government agencies, and tourism organizations to develop strategies to attract visitors, enhance visitor experiences, and maximize economic benefits for the destination. They may also coordinate tourism infrastructure projects, manage visitor services, and monitor sustainability initiatives to ensure the long-term success and competitiveness of the destination.
Tourism Marketing Executive: Graduates may pursue careers as tourism marketing executives, developing and implementing marketing campaigns and promotional strategies to attract visitors to tourist destinations or tourism-related businesses. Tourism marketing executives conduct market research, identify target audiences, and create engaging marketing content for various platforms, including social media, websites, and print materials. They collaborate with local businesses, attractions, and accommodation providers to create integrated marketing campaigns that showcase the unique attractions and experiences offered by the destination.
Event Coordinator: Some graduates work as event coordinators, organizing and managing tourism-related events, festivals, and special events to attract visitors and enhance the destination's appeal. Event coordinators plan logistics, coordinate vendors, and manage budgets to ensure the successful execution of events, such as cultural festivals, sports tournaments, or culinary events. They may also liaise with local authorities, sponsors, and community stakeholders to obtain permits, secure funding, and promote events to target audiences.
Sustainable Tourism Consultant: Graduates may pursue careers as sustainable tourism consultants, advising destinations, businesses, and organizations on sustainable tourism practices and strategies to minimize negative environmental and social impacts while maximizing economic benefits. Sustainable tourism consultants conduct sustainability assessments, develop eco-friendly tourism products and experiences, and assist destinations in obtaining eco-certifications and implementing responsible tourism initiatives. They may also educate tourists and local communities about sustainable travel practices and promote responsible tourism behavior.
Hospitality Manager: Some graduates choose to work as hospitality managers, overseeing the operations of hotels, resorts, or accommodation establishments within tourist destinations. Hospitality managers ensure the efficient and smooth running of guest services, including reservations, check-in/check-out procedures, housekeeping, and food and beverage operations. They may also develop hospitality packages, amenities, and guest experiences to meet the needs and preferences of different market segments, such as leisure travelers, business travelers, or group tourists.
Tourism Policy Analyst: Graduates may pursue careers as tourism policy analysts, working for government agencies, NGOs, or research institutions to analyze tourism policies, regulations, and trends and to develop recommendations for sustainable tourism development. Tourism policy analysts conduct policy research, evaluate the impact of government interventions on the tourism industry, and advocate for policies that promote responsible tourism practices, community engagement, and destination stewardship. They may also participate in policy formulation processes and engage with stakeholders to address emerging issues and challenges in the tourism sector.
