MSc Global Business Management
The MSc Global Business Management program at the University of Roehampton is designed ...
MSc Global Marketing with placement
London
INTAKE: Jan, April & Sept
Program Overview
The University of Roehampton in London offers the MSc Global Marketing program, providing students with comprehensive knowledge and skills in the field of international marketing.
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International Marketing Strategy: The MSc Global Marketing program focuses on developing students' understanding of international marketing strategies. Students explore topics such as market analysis, consumer behavior, branding, product development, pricing strategies, and promotional techniques in a global context.
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Cross-Cultural Marketing: The program emphasizes the importance of understanding cultural nuances and adapting marketing strategies to diverse markets. Students learn about cultural differences, cultural intelligence, and how to create marketing campaigns that resonate with target audiences across different countries and cultures.
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Digital Marketing and Analytics: The program equips students with the skills to navigate the digital marketing landscape. They learn about online marketing channels, social media marketing, search engine optimization, data analytics, and marketing automation. Students gain hands-on experience using digital marketing tools and platforms.
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Global Market Research: Students learn how to conduct market research in a global setting. They acquire skills in gathering and analyzing data, identifying market trends, and evaluating consumer preferences in different regions. Students also learn to use market research insights to inform marketing strategies and decision-making.
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Brand Management: The program covers the principles and techniques of brand management in a global context. Students learn how to build strong brand identities, develop brand positioning strategies, manage brand portfolios, and implement brand communication campaigns across international markets.
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Ethics and Sustainability in Marketing: The program addresses the ethical and sustainable dimensions of marketing. Students explore topics such as corporate social responsibility, green marketing, and ethical considerations in advertising and promotion. They learn how to integrate sustainability principles into marketing strategies.
Location
London
Score
IELTS 6.5
Tuition Fee
£ 17000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55 to 60% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
- TOEFL: A minimum overall score of 89, with at least 17 in Listening, Reading, Speaking, and Writing.
- PTE Academic: A minimum overall score of 61 with no individual score below 59.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission to a specific program. Some courses may have additional requirements, such as a portfolio or an interview, and competition for certain programs may be high.
The University of Roehampton offers various scholarships and financial support options to help students fund their education. While specific scholarships may vary from year to year.
- Vice-Chancellor's Scholarship: This is a merit-based scholarship that offers a partial fee waiver for undergraduate and postgraduate students who have demonstrated outstanding academic achievement.
- International Excellence Scholarships: These scholarships are available to international students and provide a partial fee waiver based on academic merit.
- Sports Scholarships: The University of Roehampton offers sports scholarships to talented athletes who can contribute to the university's sports teams.
- Alumni Scholarship: This scholarship is available to Roehampton graduates who wish to pursue postgraduate studies at the university. It provides a tuition fee reduction.
- Departmental Scholarships: Some academic departments at the University of Roehampton may offer scholarships or bursaries specific to their discipline. These scholarships are often based on academic achievement or other criteria determined by the department.
Graduates of the MSc Global Marketing program from the University of Roehampton have diverse career opportunities in the global marketing industry.
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Global Marketing Manager: Graduates can pursue roles as global marketing managers, overseeing marketing activities in multinational corporations. They develop and implement marketing strategies that align with global business objectives and ensure consistent brand messaging across international markets.
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International Market Research Analyst: Graduates can work as market research analysts, gathering and analyzing data to identify market trends, assess consumer preferences, and evaluate competitors' strategies. They provide insights that inform marketing decisions and help companies stay competitive in global markets.
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Digital Marketing Specialist: Graduates can specialize in digital marketing, focusing on online marketing channels, social media campaigns, content creation, and data analytics. They help businesses expand their online presence, drive customer engagement, and measure the effectiveness of digital marketing efforts.
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Brand Manager: Graduates can pursue careers in brand management, responsible for developing and maintaining strong brand identities. They create brand strategies, oversee brand communication, manage brand partnerships, and ensure brand consistency across international markets.
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International Sales and Business Development: Graduates can work in sales and business development roles, identifying and pursuing opportunities in international markets. They build relationships with clients and partners, negotiate business deals, and contribute to the expansion of businesses into new regions.
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Marketing Consultant: Graduates can become marketing consultants, providing expertise and strategic advice to companies on their global marketing strategies. They may work with a diverse range of clients and industries, helping businesses navigate the complexities of international markets.
