MSc Marketing and Digital Strategy

Postgraduate Entry Requirements:

• Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
• English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
  • IELTS: A minimum overall score of 6.5 with no individual component below 6.0.
  • PTE Academic: A minimum overall score of 54 with no individual score below 51.
• Some postgraduate programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission to a specific program. Some courses may have additional requirements, such as a portfolio or an interview, and competition for certain programs may be high.

Leeds Beckett University offers various scholarships and financial support options to eligible students. These scholarships aim to recognize academic excellence, support talented individuals, and provide opportunities for students who may face financial constraints.

1. Vice Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements and personal accomplishments. It provides a partial tuition fee waiver for the duration of the program.
2. Academic Excellence Scholarship: This scholarship is available to international students who have demonstrated exceptional academic performance. It offers a partial tuition fee reduction for the first year of study.
3. Sports Scholarships: Leeds Beckett University offers sports scholarships to talented athletes who compete at a regional, national, or international level. These scholarships provide financial support, access to sports facilities, and mentoring programs.
4. Carnegie School of Sport Elite Athlete Scheme: This scheme supports elite athletes who are studying at Leeds Beckett University. It offers tailored support, flexible study arrangements, and access to world-class sports facilities.
5. Care Leaver and Estranged Student Scholarships: Leeds Beckett University provides additional support for students who have experienced care or are estranged from their families. These scholarships offer financial assistance and dedicated support services.
6. Subject-Specific Scholarships: Some academic schools within Leeds Beckett University may offer subject-specific scholarships for outstanding students in certain disciplines. These scholarships may vary in terms of eligibility criteria and benefits.

Completing the MSc Marketing and Digital Strategy course at Leeds Beckett University opens up a wide range of career opportunities in the dynamic and rapidly evolving field of digital marketing. 

1. Digital Marketing Manager: Graduates can pursue roles as digital marketing managers, overseeing all aspects of a company's digital marketing strategy. They are responsible for developing and implementing digital campaigns, managing digital channels, analyzing data, and driving brand awareness and customer engagement.

2. Social Media Strategist: With expertise in digital marketing and social media, graduates can work as social media strategists. They create and execute social media strategies to enhance brand visibility, engage with the target audience, and drive social media growth and engagement. They also monitor trends, analyze social media data, and optimize campaigns for better results.

3. Digital Analyst: Graduates can pursue careers as digital analysts, leveraging their knowledge of data analytics and insights. They analyze digital marketing data, track key performance indicators (KPIs), and provide actionable recommendations to optimize marketing strategies and campaigns. They play a crucial role in measuring the effectiveness and ROI of digital marketing efforts.

4. Marketing Consultant: With a solid foundation in marketing principles and digital strategies, graduates can work as marketing consultants. They offer expertise and guidance to organizations in developing effective marketing strategies, identifying target markets, conducting market research, and implementing digital marketing initiatives.

5. E-commerce Specialist: Graduates can explore opportunities as e-commerce specialists, focusing on optimizing online sales channels and enhancing the customer experience. They are responsible for managing e-commerce platforms, improving website usability, implementing conversion rate optimization techniques, and driving online sales growth.

6. Digital Content Manager: Graduates can pursue roles as digital content managers, responsible for creating and managing digital content across various channels. They develop content strategies, oversee content creation, ensure brand consistency, and optimize content for search engine visibility and engagement.

7. Marketing Research Analyst: With their skills in market research and data analysis, graduates can work as marketing research analysts. They conduct market research studies, analyze consumer behavior, identify market trends, and provide insights to support marketing decision-making and strategy development.

8. Digital Marketing Strategist: Graduates can become digital marketing strategists, focusing on developing comprehensive digital marketing strategies for organizations. They analyze market trends, identify target audiences, develop customer personas, and create data-driven strategies to achieve marketing objectives.

9. Marketing Communications Manager: Graduates can pursue roles as marketing communications managers, responsible for planning and executing integrated marketing communication strategies. They develop messaging, manage advertising campaigns, coordinate public relations activities, and ensure consistent brand communication across various channels.

10. Entrepreneurship and Start-up Opportunities: The knowledge and skills gained from the MSc Marketing and Digital Strategy course also prepare graduates to start their own digital marketing agencies or ventures. They can leverage their expertise to provide digital marketing services to clients or launch innovative digital marketing products or platforms.

Leeds Beckett University's MSc Marketing and Digital Strategy program equips graduates with the knowledge, skills, and practical experience required to thrive in the competitive field of digital marketing. The program's strong industry connections, practical project work, and professional accreditations enhance graduates' employability and enable them to pursue rewarding careers in various sectors, including marketing agencies, multinational corporations, e-commerce companies, start-ups, and consulting firms.