Mres European Social Policy
The University of Bath offers a diverse range of programs across multiple disciplines, ...
BSc (Hons) Management with Marketing with Work Placement
Claverton Down
INTAKE: September
Program Overview
The BSc (Hons) Management with Marketing with Work Placement program at the University of Bath, UK, provides students with a comprehensive understanding of both management principles and marketing strategies. This program is designed to equip students with the knowledge and skills necessary to succeed in the dynamic and competitive field of marketing. By combining academic study with practical experience gained through a work placement, students develop a strong foundation in management and marketing, preparing them for a variety of roles in business and marketing.
Curriculum: The curriculum is structured to cover key areas of management and marketing, providing students with a well-rounded education in both disciplines. Core modules focus on foundational topics such as marketing principles, consumer behavior, market research, strategic management, and brand management. Students also have the opportunity to explore specialized areas of marketing through elective modules, which may include digital marketing, advertising, retail management, and international marketing. Additionally, the program emphasizes the development of transferable skills such as critical thinking, communication, and project management, which are essential for success in the field.
Research Focus: While the program primarily focuses on applied knowledge and practical skills, students also have the opportunity to engage in research projects related to management and marketing. Under the guidance of faculty members, students can conduct research on topics such as consumer trends, market analysis, and marketing strategies. Through these research endeavors, students gain valuable insights into the latest trends and developments in the field of marketing and contribute to the advancement of knowledge in the discipline.
Industry Engagement: The University of Bath places a strong emphasis on industry engagement, and the Management with Marketing program is no exception. One of the key features of the program is the work placement, which allows students to gain practical experience in a professional marketing environment. Students have the opportunity to apply their knowledge and skills in real-world settings, gaining valuable insights into the challenges and opportunities within the field of marketing. Additionally, the program facilitates industry connections through guest lectures, networking events, and collaborative projects with businesses.
Global Perspective: With a diverse student body and a global outlook, the University of Bath encourages students to adopt a global perspective in their study of management and marketing. The Management with Marketing program offers opportunities for students to explore international marketing practices, cultural differences, and global market trends. Students may have the opportunity to participate in study abroad programs, international internships, and cross-cultural exchanges, enhancing their understanding of the global business environment and preparing them for careers in a globalized world.
Location
Claverton Down
Score
IELTS 7
Tuition Fee
£ 23500
Undergraduate Entry Requirements
Academic Qualifications: Applicants should have successfully completed their secondary education with a minimum overall score of 80 to 85% or equivalent in their respective country's grading system.
English Language Proficiency:
- IELTS: A minimum overall score of 6.5 or 7.0 with no individual component below 6.0.
- TOEFL: A minimum overall score of 100, with at least 24 in Listening, Reading, Speaking, and Writing.
- PTE: A minimum overall score of 69 with no individual score below 62.
- DET: The Duolingo English Test (DET) is accepted with a minimum score of 130.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Bath, UK, offers a range of scholarships and financial support options to international students. These scholarships are designed to help make education more accessible and affordable for students pursuing their studies at the university.
Chancellor's Scholarships: The Chancellor's Scholarships are among the most prestigious awards offered by the University of Bath. They are open to international undergraduate and postgraduate students who demonstrate outstanding academic achievements. These scholarships cover full or partial tuition fees and are highly competitive.
International Baccalaureate 50th Anniversary Scholarship: This scholarship is available to international students who have completed the International Baccalaureate (IB) Diploma program with exceptional results. It offers a financial award to support the student's undergraduate studies at Bath.
Chevening Scholarships: While not specific to the University of Bath, international students from eligible countries can apply for Chevening Scholarships, which cover the cost of studying in the UK, including tuition fees, living expenses, and more.
Commonwealth Scholarships: The university participates in the Commonwealth Scholarship program, which offers scholarships to students from Commonwealth countries to study in the UK.
Graduates of the BSc (Hons) Management with Marketing with Work Placement program at the University of Bath, UK, are well-prepared for a variety of exciting career opportunities in the fields of management, marketing, and business. With a strong foundation in both management principles and marketing strategies, graduates are equipped to thrive in diverse roles across various industries.
Marketing Management: Many graduates pursue careers in marketing management, overseeing marketing campaigns, developing branding strategies, and analyzing market trends. Roles may include marketing manager, brand manager, product manager, or digital marketing specialist. Graduates leverage their understanding of consumer behavior, market research, and marketing channels to effectively promote products and services and drive business growth.
Market Research and Analysis: Graduates may work in market research firms, conducting market studies, analyzing consumer data, and providing insights to inform business decisions. Roles may include market research analyst, data analyst, or marketing research consultant. Graduates use their analytical skills and research methodologies to identify market opportunities, assess competitive landscapes, and develop marketing strategies that resonate with target audiences.
Advertising and Public Relations: Some graduates pursue careers in advertising agencies or public relations firms, creating and managing advertising campaigns, publicity initiatives, and corporate communications. Roles may include advertising account executive, media planner, public relations specialist, or social media manager. Graduates collaborate with creative teams, media outlets, and clients to develop compelling messages and engage audiences across various platforms.
Sales and Business Development: Graduates may pursue careers in sales and business development, driving revenue growth and forging partnerships with clients and stakeholders. Roles may include sales manager, business development executive, or account manager. Graduates utilize their interpersonal skills, negotiation abilities, and market knowledge to identify sales opportunities, build relationships, and meet revenue targets.
Entrepreneurship and Startups: Some graduates are drawn to entrepreneurship and startup ventures, leveraging their management and marketing skills to launch and grow their own businesses. Whether starting their own company or joining an existing startup, graduates bring a combination of business acumen, creativity, and marketing savvy to the table. They identify market needs, develop business plans, and execute marketing strategies to drive business success.
Corporate Strategy and Consulting: Graduates may pursue careers in corporate strategy or management consulting, advising businesses on strategic decision-making, market positioning, and organizational performance. Roles may include strategy consultant, management consultant, or business analyst. Graduates leverage their analytical skills, industry knowledge, and strategic thinking to help organizations solve complex problems and achieve their business objectives.
