MA Design
The University of Lincoln, located in the heart of the historic city of Lincoln, offers...
BA (Hons) Marketing and Advertising
Brayford Pool
INTAKE: September
Program Overview
The University of Lincoln, located in the heart of the historic city of Lincoln, UK, offers a diverse range of academic programs designed to prepare students for success in their chosen fields. One of its prominent offerings is the BA (Hons) Marketing and Advertising degree, which provides students with a comprehensive understanding of marketing principles, advertising strategies, and consumer behavior.
Curriculum: The BA (Hons) Marketing and Advertising program at the University of Lincoln features a dynamic curriculum that blends theory with practical applications. Students delve into core subjects such as marketing fundamentals, market research, brand management, digital marketing, advertising strategies, and consumer psychology. The curriculum is regularly updated to reflect the latest industry trends and emerging technologies, ensuring that graduates are well-equipped to navigate the ever-evolving landscape of marketing and advertising.
Research Focus: The University of Lincoln is renowned for its research-driven approach to education, and this ethos extends to the BA (Hons) Marketing and Advertising program. Faculty members engage in cutting-edge research across various marketing disciplines, including consumer behavior, branding, digital marketing, and advertising effectiveness. Students have the opportunity to participate in research projects, gaining valuable insights and enhancing their analytical skills.
Industry Engagement: The University of Lincoln maintains strong ties with industry partners, providing students with numerous opportunities for practical experience and industry engagement. Through guest lectures, workshops, and industry placements, students gain firsthand knowledge of real-world marketing and advertising practices. Additionally, the university’s Careers and Employability team offers support in securing internships and placements with leading companies, helping students to build valuable networks and enhance their employability.
Global Perspective: In today’s interconnected world, understanding global markets and cultural dynamics is essential for success in marketing and advertising. The BA (Hons) Marketing and Advertising program at the University of Lincoln incorporates a global perspective into its curriculum, exploring international marketing strategies, cross-cultural communication, and global consumer trends. Students also have the opportunity to participate in international study tours, exchange programs, and collaborative projects with students from around the world, fostering a diverse and inclusive learning environment.
Location
Brayford Pool
Score
IELTS 6
Tuition Fee
£ 15900
Undergraduate Entry Requirements
Academic Qualifications: Successful completion of High School Secondary Certificate/Standard XII from CBSE, CISCE, or Metro State Board with a commendable 60%.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79 on the TOEFL is accepted, with no sub-score in any section falling below 17.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Lincoln, fostering talent and academic achievement, provides a range of scholarships to support and encourage students in their pursuit of higher education. These scholarships, tailored to various criteria, aim to make quality education more accessible and reward outstanding accomplishments.
Merit-Based Scholarships: The university offers merit-based scholarships for exceptional academic achievements. High-achieving students with outstanding academic records are eligible for these awards, which can significantly alleviate the financial burden of tuition fees.
Subject-Specific Scholarships: Recognizing excellence in specific academic disciplines, the University of Lincoln provides subject-specific scholarships. These awards are designed to attract and support students passionate about particular fields, fostering expertise and innovation.
International Student Scholarships: The university values diversity and welcomes students from around the world. International students can benefit from specific scholarships tailored to their unique needs, encouraging a global community and enhancing cross-cultural learning experiences.
Undergraduate and Postgraduate Scholarships: Whether pursuing an undergraduate or postgraduate degree, students at the University of Lincoln have access to a range of scholarships. These awards reflect the institution's supporting education at various levels and stages.
Financial Need-Based Scholarships: Understanding the financial challenges some students face, the university provides need-based scholarships. These awards are aimed at supporting individuals who demonstrate financial need, ensuring that the opportunity for higher education is not limited by economic circumstances.
Community Engagement Scholarships: The University of Lincoln values community involvement and social responsibility. Community engagement scholarships recognize students who actively contribute to their communities, encouraging a sense of responsibility and leadership beyond academic pursuits.
Sports and Arts Scholarships:The university recognizes the importance of sports and the arts in holistic student development. Scholarships are available for talented athletes and artists, providing support for those who demonstrate exceptional skills and achievements in these areas.
Research Excellence Scholarships: Postgraduate students engaged in cutting-edge research can benefit from research excellence scholarships. These awards aim to attract and retain outstanding researchers, contributing to the university's reputation for impactful and innovative research.
The University of Lincoln, situated in the vibrant city of Lincoln, UK, offers a wealth of career opportunities for graduates of its BA (Hons) Marketing and Advertising program. Equipped with a solid foundation in marketing principles, advertising strategies, and consumer behavior, graduates are well-prepared to pursue diverse career paths in the dynamic field of marketing and advertising.
Digital Marketing Specialist: With the rapid growth of digital technologies, there is an increasing demand for digital marketing specialists who can develop and implement online marketing campaigns across various platforms. Graduates of the BA (Hons) Marketing and Advertising program possess the necessary skills to excel in roles such as social media manager, search engine optimization (SEO) specialist, and digital marketing strategist.
Brand Manager: Brand managers play a crucial role in shaping the identity and perception of a company's products or services. They are responsible for developing brand strategies, managing brand assets, and ensuring brand consistency across all marketing channels. Graduates with a specialization in branding from the BA (Hons) Marketing and Advertising program are well-suited for roles as brand managers, brand ambassadors, and brand consultants.
Advertising Executive: Advertising executives work in advertising agencies or within the marketing departments of companies to create, plan, and execute advertising campaigns. They collaborate with creative teams, media planners, and clients to develop impactful advertising messages that resonate with target audiences. Graduates of the BA (Hons) Marketing and Advertising program are equipped with the creativity, strategic thinking, and communication skills needed to thrive in roles as advertising executives, copywriters, and art directors.
Market Research Analyst: Market research analysts gather and analyze data to understand consumer preferences, market trends, and competitive landscapes. They use this information to provide insights and recommendations to businesses, helping them make informed decisions about their marketing strategies and product development initiatives. Graduates of the BA (Hons) Marketing and Advertising program have a strong foundation in market research methodologies, making them well-suited for roles as market research analysts, data analysts, and marketing consultants.
