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The University of Lincoln, located in the heart of the historic city of Lincoln, offers...
BA (Hons) Business and Marketing
Brayford Pool
INTAKE: September
Program Overview
The BA (Hons) Business and Marketing program at the University of Lincoln, UK, offers students a comprehensive understanding of business management principles and marketing strategies. This undergraduate degree combines theoretical knowledge with practical skills, preparing students for careers in various business sectors, including marketing, advertising, sales, and entrepreneurship.
Curriculum: The curriculum of the BA (Hons) Business and Marketing program is designed to provide students with a solid foundation in business management and marketing principles. Students study a range of topics, including marketing management, consumer behavior, market research, digital marketing, branding, and strategic planning. They engage with case studies, group projects, and industry simulations that apply business and marketing concepts to real-world scenarios. The program may offer courses on topics such as marketing analytics, social media marketing, international marketing, and marketing communications, allowing students to develop practical skills and critical thinking abilities relevant to careers in business and marketing.
Research Focus: The University of Lincoln emphasizes research-led teaching in the field of business and marketing, providing students with opportunities to engage with current research, trends, and methodologies in the discipline. Faculty members are actively involved in research projects that address key issues in business management, marketing strategy, consumer behavior, and market dynamics. Students have the opportunity to participate in research initiatives, gaining hands-on experience in research design, data analysis, and market analysis. The program encourages students to develop their research skills, critically evaluate industry trends, and apply research findings to practical challenges in business and marketing.
Industry Engagement: The BA (Hons) Business and Marketing program at the University of Lincoln emphasizes practical industry engagement and professional development. Students have the opportunity to participate in internships, work placements, or consultancy projects with businesses, marketing agencies, or entrepreneurial ventures. The university maintains strong links with industry partners, marketing professionals, and business leaders, providing students with networking opportunities, guest lectures, and workshops led by industry experts. Additionally, the program may offer industry-focused modules, guest speakers, and business challenges to help students gain firsthand experience and insights into the business and marketing environment.
Global Perspective: In studying business and marketing, the BA (Hons) Business and Marketing program at the University of Lincoln provides students with a global perspective on business trends, marketing strategies, and international markets. Students explore the globalization of business, cross-cultural consumer behavior, and the challenges and opportunities of conducting business in diverse cultural contexts. They study the impact of globalization, technology, and digitalization on business models, marketing practices, and consumer preferences. The program encourages students to consider the global reach of brands, the influence of cultural differences on marketing strategies, and the ethical implications of business decisions in a globalized economy.
Location
Brayford Pool
Score
IELTS 6
Tuition Fee
£ 15900
Undergraduate Entry Requirements
Academic Qualifications: Successful completion of High School Secondary Certificate/Standard XII from CBSE, CISCE, or Metro State Board with a commendable 60%.
English Language Proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 79 on the TOEFL is accepted, with no sub-score in any section falling below 17.
- PTE Academic: A minimum overall score of 65 with no individual score below 59.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
The University of Lincoln, fostering talent and academic achievement, provides a range of scholarships to support and encourage students in their pursuit of higher education. These scholarships, tailored to various criteria, aim to make quality education more accessible and reward outstanding accomplishments.
Merit-Based Scholarships: The university offers merit-based scholarships for exceptional academic achievements. High-achieving students with outstanding academic records are eligible for these awards, which can significantly alleviate the financial burden of tuition fees.
Subject-Specific Scholarships: Recognizing excellence in specific academic disciplines, the University of Lincoln provides subject-specific scholarships. These awards are designed to attract and support students passionate about particular fields, fostering expertise and innovation.
International Student Scholarships: The university values diversity and welcomes students from around the world. International students can benefit from specific scholarships tailored to their unique needs, encouraging a global community and enhancing cross-cultural learning experiences.
Undergraduate and Postgraduate Scholarships: Whether pursuing an undergraduate or postgraduate degree, students at the University of Lincoln have access to a range of scholarships. These awards reflect the institution's supporting education at various levels and stages.
Financial Need-Based Scholarships: Understanding the financial challenges some students face, the university provides need-based scholarships. These awards are aimed at supporting individuals who demonstrate financial need, ensuring that the opportunity for higher education is not limited by economic circumstances.
Community Engagement Scholarships: The University of Lincoln values community involvement and social responsibility. Community engagement scholarships recognize students who actively contribute to their communities, encouraging a sense of responsibility and leadership beyond academic pursuits.
Sports and Arts Scholarships:The university recognizes the importance of sports and the arts in holistic student development. Scholarships are available for talented athletes and artists, providing support for those who demonstrate exceptional skills and achievements in these areas.
Research Excellence Scholarships: Postgraduate students engaged in cutting-edge research can benefit from research excellence scholarships. These awards aim to attract and retain outstanding researchers, contributing to the university's reputation for impactful and innovative research.
Graduates of the BA (Hons) Business and Marketing program at the University of Lincoln, UK, are equipped with a versatile skill set that prepares them for a wide range of career opportunities in various sectors of business, marketing, and management.
Marketing Manager: Graduates may pursue careers as marketing managers for companies, agencies, or organizations, responsible for developing and implementing marketing strategies to promote products, services, or brands. They may oversee market research, advertising campaigns, digital marketing efforts, and brand management initiatives to attract customers and drive sales.
Digital Marketing Specialist: Graduates may work as digital marketing specialists, focusing on online marketing channels such as social media, search engine optimization (SEO), email marketing, and content marketing. They may create digital marketing campaigns, analyze website traffic, and optimize online content to reach target audiences and achieve marketing objectives.
Brand Manager: Graduates may pursue careers as brand managers, responsible for building, managing, and protecting brands' identities, reputations, and market positions. They may develop brand strategies, launch new products or services, and conduct brand audits to ensure brand consistency and relevance in the marketplace.
Market Research Analyst: Graduates may work as market research analysts for companies, research firms, or consulting agencies, conducting research to understand consumer preferences, market trends, and competitive landscapes. They may design surveys, analyze data, and prepare reports to provide insights and recommendations for marketing and business decision-making.
Sales Manager: Graduates may pursue careers as sales managers, leading sales teams and managing sales operations for businesses in various industries. They may develop sales strategies, set sales targets, and monitor sales performance to achieve revenue goals and drive business growth.
Product Manager: Graduates may work as product managers, responsible for managing the development, marketing, and performance of specific products or product lines. They may conduct market analysis, gather customer feedback, and collaborate with cross-functional teams to launch new products or improve existing ones.
Advertising Account Executive: Graduates may work as advertising account executives for advertising agencies, media firms, or marketing departments, serving as liaisons between clients and creative teams. They may develop advertising campaigns, negotiate contracts, and oversee campaign execution to deliver effective advertising solutions that meet clients' objectives.
Entrepreneur/Startup Founder: Graduates may start their own businesses or ventures, leveraging their business and marketing skills to launch successful startups or entrepreneurial ventures. They may identify market opportunities, develop business plans, and execute marketing strategies to bring innovative products or services to market.
Public Relations Specialist: Graduates may pursue careers as public relations specialists, managing communication strategies and building relationships with media, stakeholders, and the public on behalf of companies or organizations. They may write press releases, organize events, and handle crisis communication to enhance brand reputation and manage public perception.
Business Development Manager: Graduates may work as business development managers, identifying new business opportunities, partnerships, and market segments to drive business growth and expansion. They may develop strategic plans, cultivate client relationships, and negotiate contracts to secure new business and increase revenue.
