MSc International Finance & Investment
The MSc International Finance & Investment program at Leeds Beckett University is d...
MSc Management and Marketing
The Rose Bowl, City Campus
INTAKE: September
Program Overview
The MSc Management and Marketing program at Leeds Beckett University is designed to provide students with a comprehensive understanding of management principles and marketing strategies in today's dynamic business environment. This program equips students with the knowledge and skills necessary to succeed in managerial roles with a strong focus on marketing.
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Integrated Approach: The program adopts an integrated approach, combining management and marketing concepts to develop well-rounded professionals who can effectively manage business operations and implement successful marketing strategies. Students gain a solid foundation in core management principles while also exploring marketing theory and its practical applications.
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Curriculum: The curriculum covers a wide range of subjects such as strategic management, marketing planning and strategy, consumer behavior, brand management, digital marketing, and market research. Students also have the opportunity to explore specialized areas such as international marketing, social media marketing, and marketing analytics, allowing them to develop expertise in their areas of interest.
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Practical Skills Development: The program emphasizes the development of practical skills that are highly valued by employers. Students engage in real-world case studies, projects, and simulations to enhance their problem-solving, critical thinking, and decision-making abilities. They also have opportunities to work on live projects with industry partners, gaining hands-on experience and building their professional networks.
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Industry Engagement: Leeds Beckett University has strong connections with industry partners, ensuring that the program is relevant to current business practices. Students benefit from guest lectures, industry visits, and networking events, providing valuable insights into the latest trends and challenges in management and marketing. These opportunities also enhance students' employability and expose them to potential career prospects.
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International Perspective: The MSc Management and Marketing program acknowledges the global nature of business and incorporates an international perspective. Students explore global marketing strategies, cultural differences in consumer behavior, and the challenges of managing international marketing campaigns. This global focus prepares students for careers in multinational companies or for pursuing international business opportunities.
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Research and Professional Development: Students have the opportunity to engage in research projects and develop their research skills. They learn to critically analyze business issues, conduct market research, and make data-driven decisions. The program also offers professional development activities, including workshops and seminars, to enhance students' employability and prepare them for their future careers.
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Collaborative Learning Environment: Leeds Beckett University fosters a collaborative learning environment where students work closely with their peers and academic staff. The program encourages teamwork, allowing students to develop their communication and interpersonal skills, essential for effective management and marketing professionals.
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Career Support: The university offers comprehensive career support services to help students transition into their desired careers. This includes access to job boards, career fairs, and one-on-one guidance from career advisors. The university's strong industry connections also provide students with opportunities for internships, placements, and graduate roles.
By completing the MSc Management and Marketing program at Leeds Beckett University, students gain a solid foundation in management principles and marketing strategies, along with practical skills and industry exposure. Graduates are well-prepared to pursue a variety of career paths in marketing management, brand management, market research, digital marketing, or strategic management. The program's emphasis on practical learning, industry engagement, and international perspective ensures that graduates are equipped to meet the demands of the dynamic and competitive business landscape.
Location
The Rose Bowl, City Campus
Score
IELTS:6
Tuition Fee
£ 16000
Postgraduate Entry Requirements:
- Applicants should have successfully completed a bachelor's degree or its equivalent from a recognized institution with a minimum overall score of 55% or equivalent.
- English language proficiency is required, and applicants must provide evidence of their English language skills through an approved language test.
- IELTS: A minimum overall score of 6.0 with no individual component below 5.5.
- PTE Academic: A minimum overall score of 54 with no individual score below 51.
- Some postgraduate programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
Work experience: Some postgraduate courses may require relevant work experience in the field.
It is important to note that meeting the minimum entry requirements does not guarantee admission to a specific program. Some courses may have additional requirements, such as a portfolio or an interview, and competition for certain programs may be high.
Leeds Beckett University offers various scholarships and financial support options to eligible students. These scholarships aim to recognize academic excellence, support talented individuals, and provide opportunities for students who may face financial constraints.
- Vice Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional students who have demonstrated outstanding academic achievements and personal accomplishments. It provides a partial tuition fee waiver for the duration of the program.
- Academic Excellence Scholarship: This scholarship is available to international students who have demonstrated exceptional academic performance. It offers a partial tuition fee reduction for the first year of study.
- Sports Scholarships: Leeds Beckett University offers sports scholarships to talented athletes who compete at a regional, national, or international level. These scholarships provide financial support, access to sports facilities, and mentoring programs.
- Carnegie School of Sport Elite Athlete Scheme: This scheme supports elite athletes who are studying at Leeds Beckett University. It offers tailored support, flexible study arrangements, and access to world-class sports facilities.
- Care Leaver and Estranged Student Scholarships: Leeds Beckett University provides additional support for students who have experienced care or are estranged from their families. These scholarships offer financial assistance and dedicated support services.
- Subject-Specific Scholarships: Some academic schools within Leeds Beckett University may offer subject-specific scholarships for outstanding students in certain disciplines. These scholarships may vary in terms of eligibility criteria and benefits.
Completing the MSc Management and Marketing course at Leeds Beckett University opens up a wide range of career opportunities in various sectors. Graduates of this program possess a strong blend of management and marketing skills, making them highly sought after by employers.
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Marketing Manager: With their deep understanding of marketing strategies and consumer behavior, graduates can pursue roles as marketing managers. They are responsible for developing and implementing marketing campaigns, managing brand positioning, conducting market research, and analyzing marketing performance. Marketing managers work across industries to drive business growth and enhance brand awareness.
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Brand Manager: Brand managers are responsible for building and maintaining strong brand identities. They develop brand strategies, oversee brand communications, and ensure brand consistency across various channels. MSc Management and Marketing graduates possess the skills to effectively manage brand positioning, brand equity, and brand extensions, making them well-suited for brand management roles.
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Digital Marketing Specialist: In today's digital age, organizations rely heavily on digital marketing strategies. MSc Management and Marketing graduates have the expertise to excel in digital marketing roles. They can work as digital marketing specialists, managing online advertising campaigns, social media marketing, search engine optimization (SEO), content marketing, and data analytics to drive customer engagement and achieve marketing objectives.
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Market Research Analyst: Market research analysts gather and analyze data to help organizations make informed business decisions. Graduates of the MSc Management and Marketing program have the research skills and analytical capabilities to excel in this role. They conduct market research studies, analyze consumer trends, assess market competition, and provide valuable insights to guide marketing strategies and product development.
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Product Manager: Product managers are responsible for overseeing the development and management of products or services. They conduct market research, define product strategies, collaborate with cross-functional teams, and manage the product lifecycle. MSc Management and Marketing graduates have the knowledge and skills to excel in product management roles, ensuring the successful launch and positioning of products in the market.
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Sales Manager: Sales managers play a crucial role in driving revenue growth. They oversee sales teams, develop sales strategies, establish sales targets, and monitor sales performance. With their understanding of consumer behavior, market trends, and marketing strategies, MSc Management and Marketing graduates are well-equipped to excel in sales management roles, driving sales effectiveness and achieving business objectives.
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Consultant: Graduates of the MSc Management and Marketing program can pursue careers as consultants, providing expert advice and solutions to organizations. They can work for management consulting firms, marketing agencies, or independently as freelance consultants. Consultants help organizations improve their marketing strategies, optimize operations, and achieve growth through data-driven insights and industry expertise.
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Entrepreneur: The program also equips graduates with the skills and knowledge to start their own businesses. MSc Management and Marketing graduates can leverage their understanding of marketing principles, consumer behavior, and strategic management to develop innovative business ideas, create marketing plans, and successfully launch and grow their ventures.
Leeds Beckett University's strong industry connections, practical approach to learning, and emphasis on real-world application ensure that graduates of the MSc Management and Marketing program are well-prepared for diverse and rewarding career paths. They possess a unique combination of management and marketing skills, enabling them to contribute effectively to the growth and success of organizations across industries. With the ongoing demand for marketing expertise and strategic management, MSc Management and Marketing graduates are well-positioned for exciting and fulfilling career opportunities.
