BA (Hons) Digital Marketing and Business Analytics

The BA (Hons) Digital Marketing and Business Analytics program at Robert Gordon University (RGU) offers students a unique blend of digital marketing expertise and analytical skills to thrive in today's data-driven marketing landscape. This program provides students with a comprehensive understanding of digital marketing strategies, coupled with the analytical capabilities needed to derive actionable insights from marketing data.

Curriculum: The curriculum of the BA (Hons) Digital Marketing and Business Analytics program covers a wide range of topics relevant to digital marketing and business analytics. Students study subjects such as digital marketing principles, consumer behavior, market research, data analysis, and business intelligence. The program combines theoretical knowledge with practical skills, offering hands-on experience in using analytics tools and techniques to interpret marketing data and make informed business decisions. Students may also have the opportunity to work on real-world projects, applying their digital marketing and analytical skills to solve marketing challenges faced by businesses.

Research Focus: The BA (Hons) Digital Marketing and Business Analytics program emphasizes a research-focused approach to learning. Students have the opportunity to engage in research projects, dissertations, or independent study under the guidance of experienced faculty members. They explore cutting-edge topics in digital marketing and business analytics, investigate emerging trends and technologies, and contribute to the advancement of knowledge in the field. Research-focused modules or seminars provide students with the opportunity to develop critical thinking, analytical skills, and problem-solving abilities, preparing them to tackle complex marketing and business challenges in their future careers.

Industry Engagement: RGU places a strong emphasis on industry engagement within the BA (Hons) Digital Marketing and Business Analytics program. Through guest lectures, industry workshops, and real-world projects, students have the opportunity to interact with digital marketing professionals, business analysts, and representatives from leading organizations. They gain insights into industry best practices, current trends, and emerging technologies in digital marketing and business analytics, and learn about the latest tools and techniques used in the field. Additionally, the program may include opportunities for internships, work placements, or collaborative projects with industry partners, allowing students to gain practical experience and build professional networks within the digital marketing and business analytics community.

Global Perspective: While the BA (Hons) Digital Marketing and Business Analytics program primarily focuses on digital marketing and business analytics principles and practices, it also promotes a global perspective. Students study digital marketing and business analytics in the context of global markets, cultural differences, and international business environments, gaining an understanding of the interconnected nature of marketing and business challenges and opportunities worldwide. The program may include modules or projects that address marketing and business issues from a global perspective, considering cross-cultural communication, global branding strategies, and international market analysis. Study abroad opportunities or international collaborations with universities and organizations abroad may further enhance students' global perspective and cultural awareness.

Undergraduate Entry Requirements

Academic Qualifications: Students should have completed their secondary education with a minimum of 60% or equivalent in their country's grading system. The specific entry requirements may vary depending on the chosen program of study. Some programs may have additional subject-specific requirements.

English language proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 80 on the TOEFL is accepted, with no sub-score in any section falling below 17.
• PTE Academic: A minimum overall score of 56 with no individual score below 51.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Robert Gordon University (RGU) in the United Kingdom is fostering a diverse and inclusive academic environment by offering a variety of scholarships to support international students pursuing their higher education. These scholarships aim to recognize academic excellence, encourage diversity, and provide financial assistance to students from around the world.

International Achievement Scholarship: The International Achievement Scholarship at RGU is designed to reward outstanding international students who have demonstrated academic excellence in their previous studies. This merit-based scholarship provides financial support towards tuition fees for undergraduate and postgraduate programs.

Vice-Chancellor's Undergraduate Scholarship: This prestigious scholarship is awarded to high-achieving international undergraduate students who have displayed exceptional academic performance. The Vice-Chancellor's Undergraduate Scholarship aims to attract top talents to RGU and assist them in achieving their educational goals.

RGU SPORT Scholarship: Recognizing the importance of sports and physical well-being, RGU offers the RGU SPORT Scholarship to international students who excel in sports. This scholarship supports athletes in balancing their academic and sporting commitments, promoting a holistic approach to student life.

Santander Scholarships: In collaboration with Santander Universities, RGU provides Santander Scholarships to international students. These scholarships aim to facilitate educational opportunities, cultural exchange, and global perspectives by supporting students in various academic disciplines.

Commonwealth Shared Scholarship Scheme: RGU participates in the Commonwealth Shared Scholarship Scheme, offering international students from eligible Commonwealth countries the chance to pursue master's level studies. This scheme covers tuition fees, travel, and living expenses, promoting access to higher education for students with limited financial means.

Graduates of the BA (Hons) Digital Marketing and Business Analytics program at Robert Gordon University (RGU) are well-prepared to pursue a wide range of career opportunities in the rapidly evolving fields of digital marketing and business analytics. With their combined expertise in digital marketing strategies and analytical skills, graduates are in high demand across various industries. 

Digital Marketing Specialist: Digital marketing specialists play a crucial role in planning, implementing, and managing digital marketing campaigns for businesses. Graduates can work as digital marketing specialists, responsible for developing and executing digital marketing strategies to reach target audiences, increase brand awareness, and drive customer engagement. They utilize their expertise in digital marketing platforms, such as social media, email marketing, and search engine optimization (SEO), to create effective marketing campaigns that align with business objectives.

Business Analyst: Business analysts use data-driven insights to help organizations make informed decisions and drive business growth. Graduates can pursue careers as business analysts, responsible for analyzing marketing data, identifying trends, and providing actionable recommendations to improve business performance. They work closely with stakeholders to understand business goals, define key performance indicators (KPIs), and develop strategies to optimize marketing efforts and achieve measurable results.

Market Research Analyst: Market research analysts gather and analyze data about consumer preferences, market trends, and competitor activities to inform business decisions. Graduates can work as market research analysts, conducting surveys, interviews, and data analysis to identify market opportunities and guide marketing strategies. They provide valuable insights into consumer behavior, market segmentation, and product positioning, helping businesses develop targeted marketing campaigns that resonate with their target audience.

Data Analyst: Data analysts play a crucial role in interpreting and visualizing data to uncover actionable insights for businesses. Graduates can pursue careers as data analysts, responsible for collecting, cleaning, and analyzing marketing data to extract meaningful patterns and trends. They use statistical techniques and data visualization tools to communicate insights effectively, enabling businesses to make data-driven decisions and optimize marketing strategies for maximum impact.

Digital Marketing Manager: Digital marketing managers oversee all aspects of a company's digital marketing efforts, including strategy development, campaign execution, and performance analysis. Graduates can work as digital marketing managers, leading cross-functional teams to develop and implement digital marketing plans that drive business growth. They leverage their expertise in digital marketing and business analytics to track key metrics, measure campaign effectiveness, and optimize marketing budgets for maximum ROI.

Marketing Consultant: Marketing consultants provide strategic advice and guidance to businesses seeking to improve their marketing performance. Graduates can work as marketing consultants, offering expertise in digital marketing strategies, market analysis, and data-driven decision-making. They collaborate with clients to identify marketing challenges, develop customized solutions, and implement strategies to achieve marketing objectives and drive business success.