BA (Hons) Digital Marketing

Undergraduate Entry Requirements

Academic Qualifications: Students should have completed their secondary education with a minimum of 60% or equivalent in their country's grading system. The specific entry requirements may vary depending on the chosen program of study. Some programs may have additional subject-specific requirements.

English language proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 80 on the TOEFL is accepted, with no sub-score in any section falling below 17.
• PTE Academic: A minimum overall score of 56 with no individual score below 51.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Robert Gordon University (RGU) in the United Kingdom is fostering a diverse and inclusive academic environment by offering a variety of scholarships to support international students pursuing their higher education. These scholarships aim to recognize academic excellence, encourage diversity, and provide financial assistance to students from around the world.

International Achievement Scholarship: The International Achievement Scholarship at RGU is designed to reward outstanding international students who have demonstrated academic excellence in their previous studies. This merit-based scholarship provides financial support towards tuition fees for undergraduate and postgraduate programs.

Vice-Chancellor's Undergraduate Scholarship: This prestigious scholarship is awarded to high-achieving international undergraduate students who have displayed exceptional academic performance. The Vice-Chancellor's Undergraduate Scholarship aims to attract top talents to RGU and assist them in achieving their educational goals.

RGU SPORT Scholarship: Recognizing the importance of sports and physical well-being, RGU offers the RGU SPORT Scholarship to international students who excel in sports. This scholarship supports athletes in balancing their academic and sporting commitments, promoting a holistic approach to student life.

Santander Scholarships: In collaboration with Santander Universities, RGU provides Santander Scholarships to international students. These scholarships aim to facilitate educational opportunities, cultural exchange, and global perspectives by supporting students in various academic disciplines.

Commonwealth Shared Scholarship Scheme: RGU participates in the Commonwealth Shared Scholarship Scheme, offering international students from eligible Commonwealth countries the chance to pursue master's level studies. This scheme covers tuition fees, travel, and living expenses, promoting access to higher education for students with limited financial means.

Graduates of the BA (Hons) Digital Marketing program at Robert Gordon University (RGU) are well-equipped to pursue rewarding careers in various sectors of the digital marketing industry. With their specialized knowledge, practical skills, and industry experience, graduates have a wide range of career opportunities available to them.

Digital Marketing Specialist: One of the primary career paths for graduates of the BA (Hons) Digital Marketing program is becoming a digital marketing specialist. Digital marketing specialists are responsible for planning, implementing, and managing digital marketing campaigns across various online platforms. They create engaging content, optimize websites for search engines, manage social media channels, and execute email marketing campaigns to attract and retain customers. Digital marketing specialists analyze campaign performance using digital analytics tools, monitor key performance indicators (KPIs), and make data-driven decisions to optimize campaign effectiveness. They may work in-house for organizations, digital marketing agencies, or as freelance consultants, helping businesses achieve their marketing goals and drive online growth.

Social Media Manager: Graduates may pursue careers as social media managers, responsible for developing and implementing social media strategies to build brand awareness, engage audiences, and drive customer engagement. Social media managers create compelling content, manage social media channels, and interact with followers to cultivate brand loyalty and advocacy. They monitor social media trends, track competitor activities, and analyze social media metrics to evaluate performance and identify opportunities for optimization. Social media managers may work for companies, marketing agencies, or as independent contractors, managing social media accounts for brands across various industries.

SEO Specialist: Some graduates may choose to specialize in search engine optimization (SEO), working as SEO specialists to improve websites' visibility and rankings in search engine results pages (SERPs). SEO specialists conduct keyword research, optimize website content, and implement on-page and off-page SEO strategies to increase organic traffic and improve search engine rankings. They monitor website performance using SEO analytics tools, identify technical issues, and implement SEO best practices to enhance website visibility and user experience. SEO specialists may work for digital marketing agencies, e-commerce companies, or as freelance consultants, helping businesses improve their online presence and attract qualified leads through organic search.

Content Marketing Manager: Graduates may pursue careers as content marketing managers, responsible for developing and executing content marketing strategies to attract and engage target audiences. Content marketing managers oversee the creation and distribution of content across various channels, including websites, blogs, social media, and email newsletters. They collaborate with creative teams, writers, and designers to produce high-quality content that aligns with brand messaging and marketing objectives. Content marketing managers analyze content performance, track audience engagement, and optimize content strategies based on data-driven insights. They may work for marketing agencies, media companies, or in-house marketing teams, driving content initiatives that support brand awareness, lead generation, and customer acquisition.

Digital Marketing Analyst: Graduates may pursue careers as digital marketing analysts, responsible for analyzing digital marketing data and providing insights to optimize campaign performance and drive business growth. Digital marketing analysts collect and analyze data from various sources, including website analytics, social media metrics, and email marketing platforms, to assess campaign effectiveness and identify opportunities for improvement. They create reports and dashboards to communicate findings and recommendations to stakeholders, helping businesses make informed decisions and allocate marketing resources effectively. Digital marketing analysts may work for marketing agencies, technology companies, or in-house marketing departments, providing valuable insights that drive strategic marketing initiatives and business outcomes.