MSc Accounting and Finance
Robert Gordon University (RGU) is a dynamic and innovative institution located in Aberd...
BA (Hons) Business with Marketing
Aberdeen
INTAKE: September
Program Overview
The BA (Hons) Business with Marketing program at Robert Gordon University (RGU) is designed to provide students with a comprehensive understanding of business principles and marketing strategies. This undergraduate degree integrates theoretical knowledge with practical skills, preparing students for diverse roles in marketing, advertising, brand management, and sales.
Curriculum: The curriculum of the BA (Hons) Business with Marketing program covers a wide range of topics relevant to both business management and marketing. Students study core business subjects such as management, finance, operations, and strategy. Additionally, they delve into specialized areas of marketing, including consumer behavior, market research, digital marketing, branding, and advertising. The curriculum is designed to provide students with a solid foundation in business principles and marketing concepts, equipping them with the skills needed to develop and execute effective marketing strategies in today's competitive marketplace.
Research Focus: RGU emphasizes research within the BA (Hons) Business with Marketing program, offering students opportunities to engage in research projects that contribute to advancements in marketing theory and practice. Under the guidance of faculty members, students have the opportunity to explore research topics such as market analysis, consumer trends, brand management, and digital marketing strategies. The university's research centers and partnerships with industry organizations provide students with access to resources and support to undertake meaningful research initiatives that address real-world marketing challenges.
Industry Engagement: The BA (Hons) Business with Marketing program at RGU promotes industry engagement to ensure graduates are well-prepared for careers in marketing and related fields. The university collaborates with marketing agencies, advertising firms, and industry associations to offer students internships, placements, and practical experiences. Through industry-led projects, guest lectures, and networking events, students gain insights into industry best practices, emerging trends, and challenges related to marketing. Industry placements allow students to apply their knowledge and skills in real-world marketing settings, gaining valuable experience and building connections within the industry.
Global Perspective: RGU fosters a global perspective within the BA (Hons) Business with Marketing program through international collaborations, study abroad opportunities, and exposure to global marketing issues. Students have the opportunity to explore topics such as international marketing, cross-cultural communication, and global branding. The university's diverse student body and faculty contribute to a multicultural learning environment, exposing students to diverse perspectives and approaches to marketing. Study abroad programs and exchange opportunities further enrich the learning experience, preparing graduates to work effectively in diverse and globalized marketing environments.
Location
Aberdeen
Score
IELTS 6
Tuition Fee
£ 17670
Undergraduate Entry Requirements
Academic Qualifications: Students should have completed their secondary education with a minimum of 60% or equivalent in their country's grading system. The specific entry requirements may vary depending on the chosen program of study. Some programs may have additional subject-specific requirements.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 80 on the TOEFL is accepted, with no sub-score in any section falling below 17.
- PTE Academic: A minimum overall score of 56 with no individual score below 51.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Robert Gordon University (RGU) in the United Kingdom is fostering a diverse and inclusive academic environment by offering a variety of scholarships to support international students pursuing their higher education. These scholarships aim to recognize academic excellence, encourage diversity, and provide financial assistance to students from around the world.
International Achievement Scholarship: The International Achievement Scholarship at RGU is designed to reward outstanding international students who have demonstrated academic excellence in their previous studies. This merit-based scholarship provides financial support towards tuition fees for undergraduate and postgraduate programs.
Vice-Chancellor's Undergraduate Scholarship: This prestigious scholarship is awarded to high-achieving international undergraduate students who have displayed exceptional academic performance. The Vice-Chancellor's Undergraduate Scholarship aims to attract top talents to RGU and assist them in achieving their educational goals.
RGU SPORT Scholarship: Recognizing the importance of sports and physical well-being, RGU offers the RGU SPORT Scholarship to international students who excel in sports. This scholarship supports athletes in balancing their academic and sporting commitments, promoting a holistic approach to student life.
Santander Scholarships: In collaboration with Santander Universities, RGU provides Santander Scholarships to international students. These scholarships aim to facilitate educational opportunities, cultural exchange, and global perspectives by supporting students in various academic disciplines.
Commonwealth Shared Scholarship Scheme: RGU participates in the Commonwealth Shared Scholarship Scheme, offering international students from eligible Commonwealth countries the chance to pursue master's level studies. This scheme covers tuition fees, travel, and living expenses, promoting access to higher education for students with limited financial means.
Graduates of the BA (Hons) Business with Marketing program at Robert Gordon University (RGU) have a wide range of career opportunities in the field of marketing, advertising, brand management, and business development. The program equips students with a blend of business acumen and marketing expertise, preparing them for diverse roles in today's competitive marketplace.
Marketing Manager: One of the primary career paths for graduates of the BA (Hons) Business with Marketing program is becoming a marketing manager. Marketing managers oversee all aspects of a company's marketing activities, including developing marketing strategies, managing advertising campaigns, and analyzing market trends. They work closely with sales teams, product development departments, and advertising agencies to promote products or services and achieve business objectives. Marketing managers may work for corporations, marketing agencies, or as independent consultants, leading marketing teams and driving brand awareness, customer engagement, and revenue growth.
Brand Manager: Graduates may pursue careers as brand managers, responsible for managing and enhancing the reputation and visibility of a brand. Brand managers develop brand strategies, create brand messaging and positioning, and oversee the execution of marketing campaigns across various channels. They conduct market research, monitor brand performance, and analyze consumer feedback to identify opportunities for brand improvement and growth. Brand managers collaborate with internal teams and external partners to ensure brand consistency and relevance in the marketplace. They may work for consumer goods companies, retail chains, or marketing agencies, overseeing brand portfolios and driving brand equity and loyalty.
Market Research Analyst: Another career option for BA (Hons) Business with Marketing graduates is working as a market research analyst. Market research analysts collect and analyze data on consumer preferences, market trends, and competitive landscapes to inform business decision-making and marketing strategies. They design research studies, gather data through surveys, interviews, and focus groups, and analyze data using statistical techniques and software. Market research analysts provide insights and recommendations to businesses on market segmentation, product development, pricing strategies, and advertising effectiveness. They may work for market research firms, consulting companies, or in-house marketing departments, helping organizations understand customer needs and preferences and stay ahead of market trends.
Digital Marketing Specialist: Graduates with expertise in digital marketing may pursue careers as digital marketing specialists. Digital marketing specialists develop and implement online marketing strategies to promote products or services through digital channels such as websites, social media, email, and search engines. They create digital marketing campaigns, optimize website content for search engines (SEO), and manage paid advertising campaigns (SEM). Digital marketing specialists track and analyze campaign performance metrics, such as website traffic, conversion rates, and social media engagement, and make data-driven decisions to optimize campaign effectiveness and ROI. They may work for digital marketing agencies, e-commerce companies, or in-house marketing teams, leveraging digital technologies to reach and engage target audiences and drive business growth.
Sales and Business Development Manager: Some graduates choose to pursue careers in sales and business development, leveraging their marketing skills to drive revenue growth and customer acquisition. Sales and business development managers identify new business opportunities, develop sales strategies, and build relationships with clients and partners to expand market reach and increase sales revenue. They collaborate with marketing teams to develop sales collateral, promotional materials, and sales pitches that effectively communicate product value propositions and competitive advantages. Sales and business development managers may work for technology firms, professional services companies, or start-ups, leading sales teams and driving business expansion initiatives.
