BA (Hons) Business with Data Analytics

Undergraduate Entry Requirements

Academic Qualifications: Students should have completed their secondary education with a minimum of 60% or equivalent in their country's grading system. The specific entry requirements may vary depending on the chosen program of study. Some programs may have additional subject-specific requirements.

English language proficiency:

• IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
• TOEFL: A minimum overall score of 80 on the TOEFL is accepted, with no sub-score in any section falling below 17.
• PTE Academic: A minimum overall score of 56 with no individual score below 51.
• Some programs may have specific subject prerequisites or additional requirements.

Students must provide:

• academic marksheets & transcripts
• letters of recommendation
• a personal statement - SOP
• passport
• other supporting documents as required by the university.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Robert Gordon University (RGU) in the United Kingdom is fostering a diverse and inclusive academic environment by offering a variety of scholarships to support international students pursuing their higher education. These scholarships aim to recognize academic excellence, encourage diversity, and provide financial assistance to students from around the world.

International Achievement Scholarship: The International Achievement Scholarship at RGU is designed to reward outstanding international students who have demonstrated academic excellence in their previous studies. This merit-based scholarship provides financial support towards tuition fees for undergraduate and postgraduate programs.

Vice-Chancellor's Undergraduate Scholarship: This prestigious scholarship is awarded to high-achieving international undergraduate students who have displayed exceptional academic performance. The Vice-Chancellor's Undergraduate Scholarship aims to attract top talents to RGU and assist them in achieving their educational goals.

RGU SPORT Scholarship: Recognizing the importance of sports and physical well-being, RGU offers the RGU SPORT Scholarship to international students who excel in sports. This scholarship supports athletes in balancing their academic and sporting commitments, promoting a holistic approach to student life.

Santander Scholarships: In collaboration with Santander Universities, RGU provides Santander Scholarships to international students. These scholarships aim to facilitate educational opportunities, cultural exchange, and global perspectives by supporting students in various academic disciplines.

Commonwealth Shared Scholarship Scheme: RGU participates in the Commonwealth Shared Scholarship Scheme, offering international students from eligible Commonwealth countries the chance to pursue master's level studies. This scheme covers tuition fees, travel, and living expenses, promoting access to higher education for students with limited financial means.

Graduates of the BA (Hons) Business with Data Analytics program at Robert Gordon University (RGU) are well-positioned to pursue exciting career opportunities at the intersection of business management and data science. The program equips students with a unique blend of business acumen and analytical skills, preparing them for roles that involve leveraging data to drive strategic decision-making and organizational success.

Data Analyst: One of the primary career paths for graduates of the BA (Hons) Business with Data Analytics program is becoming a data analyst. Data analysts collect, process, and analyze large datasets to extract actionable insights that inform business decisions. They use statistical techniques, data visualization tools, and programming languages to identify trends, patterns, and correlations in data. Data analysts may work in various industries, including finance, marketing, healthcare, and retail, helping organizations optimize operations, improve efficiency, and drive growth.

Business Intelligence Analyst: Graduates may pursue careers as business intelligence (BI) analysts, specializing in transforming raw data into meaningful information that supports strategic decision-making. BI analysts design and develop dashboards, reports, and data visualizations to communicate key performance indicators (KPIs) and business metrics to stakeholders. They work closely with business leaders to identify information needs, define data requirements, and develop insights that drive business performance. BI analysts may work for corporations, consulting firms, or business intelligence software companies, helping organizations unlock the value of their data assets.

Data Scientist: Another career option for BA (Hons) Business with Data Analytics graduates is working as a data scientist. Data scientists leverage advanced analytical techniques, machine learning algorithms, and predictive modeling to extract insights and make predictions from data. They work on complex problems such as customer segmentation, demand forecasting, fraud detection, and recommendation systems. Data scientists collaborate with cross-functional teams to translate business challenges into data-driven solutions that drive innovation and competitive advantage. They may work in industries such as e-commerce, technology, healthcare, or finance, where data science is critical for strategic decision-making and product development.

Digital Marketing Analyst: Graduates with a focus on marketing analytics may pursue careers as digital marketing analysts. Digital marketing analysts use data analytics tools and techniques to measure, analyze, and optimize digital marketing campaigns across various channels, such as social media, email, search engines, and websites. They track key metrics such as website traffic, conversion rates, and customer engagement to assess campaign performance and ROI. Digital marketing analysts provide insights and recommendations to marketing teams, helping them improve targeting, personalization, and overall campaign effectiveness. They may work for digital marketing agencies, e-commerce companies, or in-house marketing departments.

Business Consultant: Some graduates choose to work as business consultants, providing expertise and guidance to organizations seeking to harness the power of data analytics. Business consultants help clients develop data-driven strategies, optimize business processes, and implement analytics solutions that drive growth and innovation. They assess organizational readiness for data-driven transformation, identify opportunities for improvement, and recommend technologies and methodologies that align with business goals. Business consultants may work for consulting firms, technology companies, or as independent consultants, serving clients across various industries and sectors.