MSc International Management (Marketing Management)

Middlesbrough

 

INTAKE: Jan & Sept

Program Overview

Teesside University offers the MSc International Management (Marketing Management) program, designed to equip students with the knowledge and skills to excel in the field of marketing within a global business context. This program combines core management principles with a focus on international marketing strategies.

  1. Marketing Management Focus: The MSc International Management (Marketing Management) program at Teesside University is tailored for students interested in developing expertise in marketing within an international context. The program covers core marketing principles such as market research, consumer behavior, brand management, digital marketing, and marketing strategy. Students gain insights into global marketing trends and learn how to develop effective marketing campaigns for diverse markets.

  2. International Perspective: The program provides students with an international perspective on marketing. Students explore the challenges and opportunities of marketing products and services in different cultural, economic, and regulatory environments. They develop skills to adapt marketing strategies to different markets, understand consumer preferences, and conduct market research on a global scale.

  3. Strategic Marketing: The program emphasizes the strategic role of marketing in organizations. Students learn how to develop marketing plans aligned with business objectives, analyze market trends, identify target markets, and differentiate products and services in competitive global markets. They also gain insights into emerging marketing practices, such as digital marketing, social media marketing, and influencer marketing.

  4. Practical Skills Development: Teesside University focuses on practical skills development to ensure graduates are equipped to handle real-world marketing challenges. Students have the opportunity to apply their knowledge through industry projects, case studies, and simulations. They learn to develop marketing strategies, conduct market research, analyze consumer behavior, and create integrated marketing campaigns.

  5. Professional Development: The program encourages students to enhance their professional skills and credentials. Students have access to professional development workshops, networking events, and guest lectures from marketing professionals. They can also pursue certifications such as Chartered Institute of Marketing (CIM), which further strengthens their career prospects in marketing.

Pollster Education

Location

Middlesbrough

Pollster Education

Score

IELTS 6.5

Pollster Education

Tuition Fee

£ 14000

Postgraduate Programs: For postgraduate programs, international students are required to meet the following entry requirements:

  1. Academic Qualifications: Students should hold a relevant undergraduate degree or equivalent qualification from a recognized institution with a minimum overall score of 50% or above. The specific entry requirements may vary depending on the chosen course. It is recommended to refer to the university's official website or contact the admissions office for detailed information on course-specific requirements.

  2. English Language Proficiency: International students whose first language is not English are required to demonstrate their English language proficiency. The minimum English language requirements for postgraduate programs at Teesside University are the same as for undergraduate programs:

    • IELTS: Overall score of 6.5, with no component below 6.
    • TOEFL: Overall score of 80, with a minimum score of 17 in each section.
    • PTE: Overall score of 55, with no section below 51.

Students must provide:

  • academic marksheets & transcripts
  • letters of recommendation
  • a personal statement - SOP
  • passport
  • other supporting documents as required by the university.

Work experience: Some postgraduate courses may require relevant work experience in the field.

It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.

Teesside University in the United Kingdom offers a range of scholarships and funding opportunities to support international students in their academic journey. These scholarships aim to recognize academic excellence, promote diversity, and provide financial assistance to students who demonstrate exceptional talent and potential. 

  1. Vice-Chancellor's Scholarship: This prestigious scholarship is awarded to exceptional international students who demonstrate outstanding academic achievements. The scholarship covers a portion of the tuition fees for the duration of the program and is open to both undergraduate and postgraduate students.
  2. International Scholarship: Teesside University offers a range of international scholarships that provide financial assistance to international students. These scholarships are merit-based and awarded on the basis of academic performance. The value of the scholarship may vary depending on the applicant's qualifications and level of study.
  3. Country-Specific Scholarships: Teesside University offers scholarships tailored to students from specific countries or regions. These scholarships aim to promote diversity and provide financial support to students from underrepresented regions. The eligibility criteria and application process may vary depending on the specific scholarship.
  4. Alumni Scholarship: Teesside University offers a scholarship exclusively for its alumni who wish to pursue further studies at the university. This scholarship recognizes the loyalty and achievements of Teesside graduates and provides financial assistance to support their educational goals.
  5. External Scholarships: In addition to the university-specific scholarships, international students at Teesside University can explore external scholarship opportunities. There are various organizations, foundations, and government bodies that offer scholarships for international students studying in the UK. Teesside University provides guidance and support to help students identify and apply for these external scholarships.

It is important to note that the availability and eligibility criteria for scholarships may vary from year to year.

The MSc International Management (Marketing Management) program opens up a wide range of career opportunities in marketing, both domestically and internationally. 

  1. Marketing Manager: Graduates can pursue roles as marketing managers, overseeing marketing activities, developing marketing strategies, managing marketing campaigns, and monitoring marketing performance for organizations operating globally.

  2. International Market Research Analyst: Graduates can work as market research analysts, conducting market research studies, analyzing consumer behavior, identifying market trends, and providing insights for international market expansion strategies.

  3. Brand Manager: Graduates can specialize in brand management, working on brand positioning, brand development, and brand communication strategies for international brands. They ensure brand consistency across different markets and manage brand reputation.

  4. Digital Marketing Specialist: Graduates can focus on digital marketing roles, leveraging digital channels, and platforms to reach global audiences. They develop digital marketing strategies, manage online advertising campaigns, and optimize websites for international markets.

  5. International Sales and Business Development: Graduates can pursue careers in international sales and business development, identifying new market opportunities, establishing international partnerships, and expanding business operations in global markets.


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