MSc Accounting & Finance
Sheffield Hallam University, located in the vibrant city of Sheffield in the United Kin...
BA (Honours) Fashion Management and Communication
Sheffield Hallam - City Campus
INTAKE: September
Program Overview
Sheffield Hallam University (SHU), located in Sheffield, South Yorkshire, UK, offers an exciting BA (Honours) Fashion Management and Communication program designed to prepare students for dynamic careers in the global fashion industry. This interdisciplinary program combines elements of business, marketing, communication, and fashion studies to provide students with a comprehensive understanding of the fashion business ecosystem. With a focus on creativity, innovation, and industry relevance, the program equips students with the skills and knowledge needed to succeed in this competitive field.
Curriculum: The BA (Honours) Fashion Management and Communication curriculum at Sheffield Hallam University is carefully crafted to cover a wide range of topics relevant to the fashion industry. Students study core subjects such as fashion marketing, brand management, retail management, consumer behavior, and fashion communication. They also explore emerging trends in sustainability, digital marketing, e-commerce, and fashion technology. Through a blend of theoretical coursework, practical projects, industry placements, and collaborative assignments, students develop a diverse skill set and a deep understanding of the fashion business landscape.
Research Focus: Sheffield Hallam University places a strong emphasis on research within the field of fashion management and communication. Faculty members engage in research projects exploring topics such as consumer trends, fashion marketing strategies, sustainability practices, and digital innovations in the fashion industry. Students have the opportunity to participate in research activities, conduct market research projects, and explore their own research interests through independent study and dissertation projects. By staying at the forefront of industry developments and conducting research in collaboration with industry partners, SHU ensures that its fashion management and communication program remains innovative and industry-relevant.
Industry Engagement: SHU fosters strong connections with industry partners to provide students with valuable insights and experiences in the fashion industry. Through guest lectures, industry workshops, networking events, and collaborative projects, students have the opportunity to interact with professionals working in fashion brands, retail companies, marketing agencies, fashion media, and event management firms. Industry placements and internships offer students hands-on experience in real-world settings, allowing them to apply their knowledge and skills in practical contexts and build professional networks within the industry.
Global Perspective: As a globally-minded institution, Sheffield Hallam University offers students a global perspective on fashion management and communication. The BA (Honours) program explores international fashion markets, cross-cultural consumer behavior, global supply chains, and the impact of globalization on the fashion industry. Students have the opportunity to study global fashion trends, analyze case studies from around the world, and collaborate with peers from diverse cultural backgrounds. Through international study tours, exchange programs, and global industry partnerships, SHU prepares students for careers in a multicultural and interconnected fashion landscape.
Location
Sheffield Hallam - City Campus
Score
IELTS 6
Tuition Fee
£ 15860
Undergraduate Entry Requirements
Academic Qualifications: International students applying for undergraduate programs at Sheffield Hallam University are typically required to have a minimum academic achievement of 65% or above in their high school or equivalent qualifications.
English language proficiency:
- IELTS: A minimum overall score of 6.0 or 6.5 with no individual component below 5.5.
- TOEFL: A minimum overall score of 90, with at least 20 in Listening, 20 in Reading, 20 in Speaking, and 20 in Writing.
- PTE Academic: A minimum overall score of 60 with no individual score below 51.
- DET (Duolingo English Test): A minimum score of 105 is required.
- Some programs may have specific subject prerequisites or additional requirements.
Students must provide:
- academic marksheets & transcripts
- letters of recommendation
- a personal statement - SOP
- passport
- other supporting documents as required by the university.
It is important to note that meeting the minimum entry requirements does not guarantee admission, as the university considers factors such as availability of places and competition for the program. Additionally, some courses may have higher entry requirements or additional selection criteria, such as interviews or portfolio submissions.
Sheffield Hallam University offers a range of scholarships to international students to support their academic journey and recognize their achievements. These scholarships are designed to provide financial assistance and enhance the overall student experience.
Transform Together Scholarships: These scholarships are available for undergraduate and postgraduate students and cover a significant proportion of the tuition fees. The scholarships are awarded based on academic merit, and applicants are required to demonstrate their commitment to making a positive impact in their home country after completing their studies.
Chevening Scholarships: Sheffield Hallam University is a Chevening partner, offering scholarships to exceptional students from Chevening-eligible countries. Chevening scholarships are fully funded and cover tuition fees, living expenses, and other study-related costs. Recipients of Chevening scholarships become part of the influential global network of Chevening Alumni.
Country-Specific Scholarships: Sheffield Hallam University offers scholarships specifically designed for students from certain countries. These scholarships may be based on academic merit, financial need, or other specific criteria.
Sports Scholarships: Sheffield Hallam University recognizes the achievements of talented student-athletes by offering sports scholarships. These scholarships support athletes in balancing their academic and sporting commitments. Recipients of sports scholarships receive financial assistance, access to training facilities, coaching support, and other sports-related benefits.
Partnership Scholarships: The university has established partnerships with various organizations and institutions, leading to the availability of partnership scholarships. These scholarships may be offered to students from partner institutions or through collaborations with industry partners. They provide financial support and unique opportunities for academic and professional development.
It's important to note that scholarship availability, eligibility criteria, and application processes may vary from year to year.
Sheffield Hallam University (SHU), located in Sheffield, South Yorkshire, UK, offers a BA (Honours) Fashion Management and Communication program that opens doors to a wide range of exciting career opportunities in the dynamic fashion industry. With a focus on business acumen, creative communication, and industry relevance, SHU equips graduates with the skills and knowledge needed to succeed in various sectors of the fashion business.
Fashion Marketing Manager: Graduates of the BA (Honours) Fashion Management and Communication program are well-suited for roles as fashion marketing managers. They oversee the development and implementation of marketing strategies to promote fashion brands, products, and services. Responsibilities may include conducting market research, planning advertising campaigns, managing social media presence, and analyzing consumer trends. Fashion marketing managers play a crucial role in enhancing brand visibility, driving sales, and shaping brand perception in the competitive fashion market.
Brand Strategist/Manager: Brand management is essential for establishing and maintaining the identity, reputation, and image of fashion brands. SHU graduates may pursue careers as brand strategists or managers, responsible for developing and executing brand strategies that resonate with target audiences. They collaborate with cross-functional teams to define brand positioning, messaging, and visual identity, ensuring consistency across all touchpoints. Brand strategists monitor market trends, competitor activities, and consumer feedback to adapt brand strategies and drive brand equity and loyalty.
Fashion Retail Buyer/Merchandiser: Fashion retail buyers and merchandisers play a critical role in selecting and curating merchandise for retail stores, online platforms, and fashion boutiques. Graduates of the BA (Honours) Fashion Management and Communication program possess a deep understanding of consumer behavior, fashion trends, and market dynamics, making them well-suited for roles in retail buying and merchandising. They analyze sales data, negotiate with suppliers, plan product assortments, and optimize inventory levels to meet customer demand and maximize profitability.
Fashion Event Coordinator/Manager: Fashion events, such as runway shows, trade fairs, and promotional events, are essential for building brand awareness, generating buzz, and fostering connections within the fashion industry. SHU graduates may pursue careers as fashion event coordinators or managers, responsible for planning, organizing, and executing successful fashion events. They coordinate logistics, manage budgets, liaise with vendors, secure sponsorships, and oversee event marketing and promotion to ensure memorable and impactful experiences for attendees.
Fashion Public Relations (PR) Specialist: Effective communication and relationship management are vital for enhancing brand reputation and visibility in the fashion industry. Graduates of the BA (Honours) Fashion Management and Communication program may pursue careers as fashion PR specialists, working for fashion brands, PR agencies, or fashion publications. They develop PR strategies, cultivate relationships with media outlets and influencers, organize press events, and manage crisis communications to shape positive perceptions of fashion brands and drive media coverage.
